Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA

Despite having withdrawn from Second Life, Ganschow argued that brands need to plan that any social media presence is long term, rather than just for the duration of a campaign. Last year also saw Telstra close its Now We Are Talking blog at short notice. However, Ganschow said that Telstra will now stick with any social media iniattives it launches.

She said: “It’s a courtship, not a speed date. It’s like having a great party and inviting your friends and come midnight kicking them out.

“Having learned what we now know, we will keep every new launch live and active.

“We get bored long before our customers have even woken up and worked out what our message is.”

Meanwhile Nielsen’s director of analytics Mark Higginson warned agencies against raising client expectations about what social media can deliver. He said: “If you set up the expectation that buzz will equate to sales, clients will go away inappropriately optimistic. We need to keep the lid on over inflation of hype. Otherwise we’ll be in the same space we were where everyone wanted a viral video.”

And, Nick Love, executive director of business development at Fox Interactive Media conceded that the company’s MySpace had lost its way. He said: “In the bad old days of MySpace, we grew into silos and failed to innovate and as a result we are where we are today.”

He predicted: “In two years time we will be talking about how MySpace has become an integral part of the entertainment space.”

read more via Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA.

Web Ink Now: Social business beyond just the marketing department

Many will be aware of my keen following of David Meerman Scott – below is an excerpt from his blog relating to business social media – something that many people keep asking me… the distance between the US and Asia Pacific is only based on hours in flying time – yet even whilst many companies are checking out social media in Asia Pacific the steps are small.

Social business beyond just the marketing department – by DM Scott

It seems there are three phases of development as an organization matures its social business:

1 Fear and distrust of social networking and a culture of saying “no” to tools like Facebook, YouTube, and Twitter. I’d say this is where 25% of companies are right now.

2 Putting a few people in the marketing department “in charge of that social stuff.”This is where more than half of companies are today.

3 Developing a social culture throughout the organization, including social business in each department. Less than 25% of companies have matured to this stage. IBM is there. The U.S. Department of Defense is too. Many others have written on this theme.

Just this weekend, I found these posts: Jeff Bullas asks: Who Is Winning At Social Media Marketing: Ford or General Motors? Jeff talks about how Christopher Barger at GM and Scott Monty at Ford are leading the way in social media. I’ve travelled to Detroit to meet with both and have video interviews with Christopher and Scott. I can say with certainty that both of GM and Ford are pushing social business down into the organization.Also writing on this theme is Peter Kane who asks: Why You Don’t Need Your Communications Team? Peter asks who’s important on the communication front? Customer service representatives? Sales departments? The $10 per hour worker on my floors? Peter answers his own question by stating the obvious: All are. All are new marketers.

Read nore : Web Ink Now: Social business beyond just the marketing department.

Suzi Orman – Can i afford twitter

Originally played at the Shorty Awards in NYC on March 3, 2010. The events depicted in this segment are fictitious. Any similarity to any person living or dead is merely coincidental. No technology entrepreneurs were hurt in the making of this video. More at http://www.shortyawards.com

Plan Mixer – Make Your Plans Come True

New Social Platform: Discover instantly if your friend’s plans are the same as yours….

Plan Mixer is a free service for you to share your plans with anyone and everyone. You can also search locally for new friends by plans.

Discover instantly if your friend’s plans are the same as yours without having to scroll down or going back to previous page(s) which is a waste of time

· You can mix your plans with your friends by clicking ‘MIX’

· Search locally for plans and not just new friends

· You also have an option to find a date based on the car/bike he (or she) drives

· Search Plans and find out where is the buzz and how many planners are planning…

How does it work?

Each time someone in your friend’s network visits your profile or their homepage, it shows a list of plans and comments that are left on plans. You’ll also notice people in your network using thumbs up and thumbs down as their opinion about the plan. This will help you discover what your friends think about your plans. One can search for new friends and/or plans using the search module and find out whose going where, whose doing what, etc. You may want to know whose going to be at your local theater tonight or you want to simply find a golf buddy because you don’t already have one.

On Facebook, if you type a status update (or plan), your friends can’t really keep track of it. The news feed spins every few minutes. You have to either go to your friend’s page every time or click back to read previous posts.

Example: If you post: Watching Avataar at AMC this friday! (And if your friend John posts: Watching Avataar this weekeend at AMC). Instantly you both will see each other’s pics under your respective plans. You don’t have to search for ALL plans by ALL your friends to see if anyone else maybe at AMC or not. You can simply find out by posting your plan and seeing.

The box where you type a plan understands what you type and shows you results based on what you typed, if there is another friend who has similar plans. You don’t have to go on every profile to read the plan and you don’t have to scroll down and keep clicking back or older posts to see if someone has a similar plan. Let me give you 1 more example: Jeff posts: Eating at McDonalds in San Francisco! (Your friend Tom posted: At McDonalds in Central London). Tom will show up under Jeff’s plan and vice versa. You can then beat your curiosity by seeing someone else is doing the same (has the same plan) as you.

There is also a ‘search locally’ feature which will allow you to search for plans and give you an option to MIX with your friends and/or RSVP for new friends. Of course, for this feature to be effective or to use, users would need to have plans in their box for Plan Mixer to provide them with search results based on their plan search.

Example: If you are clubbing at Rupee Room in Singapore, you would want to know who else is going, You can simply type ‘Rupee Room’ in the search locally box and it will show you the results of all those that are going to be at the club (if they typed that keyword in their plan box). You can then change your mind because you couldn’t find any Hot/Cool people or actually you may want to RSVP to go on a date with him/her.

www.planmixer – Join now!

Asia’s Next Top Model – SUPERMODELME

INSTRUCTIONS ON HOW TO JOIN

Think you have what it takes to be a supermodel? Be watched by thousands of people all around the world and work with Asia’s best. The next season of SUPERMODELME.tv will be bigger, bolder and better! Season 2 is now open for auditions, and the world gets to cast you so make an impression you could aslo win $20,000 CASH!

Requirements:

Age:16 to 25 years old
Personality:Confident and Outspoken
Spoken Language:English
Nationality:Anywhere

Interested parties need only submit 2 profile photos (1 face and 1 full body) to participate in the first round of auditions.

Round 1 Closing Date:March 31st, 2010

Round 2 Closing Date:April 30th, 2010

Profile Photos:

• Note:Your photos will be uploaded for viewers to judge the 1st round of Castings. Successful applicants will go through to the 2nd round of Castings.
• It is recommended that a camera/camera-phone with at least 3 Megapixels be used.
• Image resolution should be at least2048 x 1536 pixelsfor optimal image quality.
• Image file size should not exceed 12MB each.
• Image file may be inJPG or TIFFformat.

Are you ready to submit your application? Click on the button below!

Click here for alternative means of submission.

Have some questions? Check out our F. A. Q. page.

EVENT Photos – SKIN by Marc Pinto Tattoo Artist

Photos from SKIN by Marc Pinto at Zirca Mega Club – Singapore

see all 175 images from SKIN by Marc Pinto on facebook – http://www.facebook.com/pages/Marc-Pintos-Primitive-Tattoo-and-Piercing-Singapore/138613146491?

Salesforce Rolls Out a Facebook for Businesses – COPYCAT

Will it WORK ? in the past APLINK has worked for mammoth companies typical of that which SALESFORCE really targets and from this experience i would forsee that these companies would now have new job roles avaialble for “Chatterboxes” to keep Chatter ALIVE. facebook’s survival & growth is based on largely passionate chatting people. In commerical ebvironments these Chatterboxes will need to be PAID. – on a final thought – is SALESFORCE now copying not leading ?

Today Salesforce.com has announced the private beta for Chatter, which will be rolling out to 100 companies now before officially launching later this year. I had a chance to talk to Salesforce.com and get a demonstration of how Chatter works. For businesses looking for a collaboration solution, this could be a big winner.

Built on the Existing Force.com Infrastructure

What makes Chatter such an interesting concept is that for Salesforce.com customers, it builds into the existing platform. So for businesses that use the SalesCloud or ServiceCloud applications, this fits right into that solution seamlessly.For small businesses — and for larger or more spread out operations, too — having your collaboration tools integrated into your CRM system makes a ton of sense.

Works Like Facebook, Built for Business…

read more via MASHABLE Salesforce Rolls Out a Facebook for Businesses.

Virtual Events and Virtual Meetings Conference

Virtual Edge Summit 2010
the Summit on Virtual Events, Meetings & Communities
February 22-23 Santa Clara, California

Attend for FREE Real or Virtual and hear speaker from…

Today’s uncertain economy is forcing companies to cut travel, and downsize or cancel important meetings and annual events. Yet, companies still need to stay in touch with loyal clients, reach new prospects and collaborate internally. More and more firms are discovering ‘Virtual Environments’ can provide an answer to the new economics of business communications.

Virtual Edge Summit 2010 is your

Roadmap to Success in Virtual Environments

Why: Virtual Edge Summit 2010 is the only event that focuses exclusively on providing education, training and solutions for planning and producing virtual events, meetings and communities. Over 2 days, dozens of experts will share their expertise with you, and be available for one-on-ones.

Who: Virtual Edge Summit 2010 is designed for all virtual marketing and meeting professionals, as well as for those with expertise in producing physical events and in-person meetings that now need to expand into adding virtual solutions. The event also offers a rich program for digital, IT, and community support professionals. Attendees will meet other event, marketing and community experts from Cisco, IBM, SAP, Oracle, Intel, Disney and top virtual technology and service providers like InXpo, ON24, 6Connex, Stream57, CGS VirtualEvents365, George P. Johnson, Unisfair and Digitell.

To register & learn more visit ||Virtual Events and Virtual Meetings Conference ||.

Japan’s Digital Advertising To Offer Augmented Reality Ads « Total Immersion’s Augmented Reality Blog

Japanese online advertisement planning company Digital Advertising Consortium Inc. has partnered with the French company Total Immersion to market advertising based on that company’s software technology for so-called augmented reality.

The technology fuses real video images with computer-generated images. For example, if a person stands in front of a PC equipped with a webcam so they can see themselves in a monitor and holds up a an object such as a card printed with a special code, the Total Immersion software will recognize the code and generate the corresponding 3-D image.

If the printing on a card codes for the image of a toy figure, the person looking in the monitor will see himself holding the toy figure in his hand. The image on screen moves in response to movements of the actual card, meaning the process can be used to operate virtual objects.

via Japan’s Digital Advertising To Offer Augmented Reality Ads « Total Immersion’s Augmented Reality Blog.

Recruit.net Blog » Recruit.net launches Philippines Job Search Engine

Recruit.net are pleased to announce the launch of our new Philippines job search engine (www.recruitnet.ph) The site has over 25,000 job listings from hundreds of companies in the Philippines.

With approximately 24,000,000 internet users and only a 24% penetration of the total population, the Philippines is one of the largest and fastest growing markets in Asia.

The Philippines also boasts a highly competent and globally mobile work force that will benefit from the Recruit.net network of global job search engines.

Recruitnet.ph is a result of continued requests from our users to launch our service in the Philippines. So please please keep the feedback coming in.

via Recruit.net Blog » Recruit.net launches Philippines Job Search Engine.