If there’s one freelance role that a large number of people want to get it’s social media marketing. Why? Because it’s a business concept that is interesting, on trend and a lot of fun to manage. Social media marketing is hard work, but the actual role itself can be a lot of fun. That’s why […]
via Social Media Marketing As A Business: What You Should Know — simple Ula
(Reuters) – Twitter and Facebook are the bane of many bosses, but a new survey has found that employees at Microsoft Corp are the most social media-savvy in the world.
The survey, the first by sales and marketing contact database NetProspex, ranked the top 50 companies based on their social network membership, frequency of social media posts on Twitter and other blogs, and the friendliness or connectedness of a sample of employees for each organization.
The NetProspex Social Index was determined after an analysis of more than 100,000 business executives from the Fortune 1000 companies in the first quarter of 2010.
“This report shows that in today’s business environment, employees throughout many of the country’s largest corporations are using social networks,” Gary Halliwell, CEO of NetProspex, said in a statement.
“This presents a new opportunity for sales and marketing prospecting and lead generation, as strategies adapt to encompass the landscape of social networks.”
The survey found that almost half of companies analyzed have employees throughout their organization on social networking sites, with Microsoft leading the way.
Not surprisingly, the list was dominated by technology and software companies, while online retailers such as Amazon.com and eBay claimed two of the top five rankings.
Google and Walt Disney Corp rounded out the top 5, while Microsoft’s rival Apple ranked number 10.
Microsoft’s tech-savvy ranking comes almost a week after the company launched two new phones — the Kin One and Kin Two — aimed at the youth market and which will enable users to use Facebook, MySpace and Twitter accounts with ease.
(Writing by Miral Fahmy, editing by Jeremy Laurence)
Filed under aplink, social media, social media research, social networking, social networks
Despite having withdrawn from Second Life, Ganschow argued that brands need to plan that any social media presence is long term, rather than just for the duration of a campaign. Last year also saw Telstra close its Now We Are Talking blog at short notice. However, Ganschow said that Telstra will now stick with any social media iniattives it launches.
She said: “It’s a courtship, not a speed date. It’s like having a great party and inviting your friends and come midnight kicking them out.
“Having learned what we now know, we will keep every new launch live and active.
“We get bored long before our customers have even woken up and worked out what our message is.”
Meanwhile Nielsen’s director of analytics Mark Higginson warned agencies against raising client expectations about what social media can deliver. He said: “If you set up the expectation that buzz will equate to sales, clients will go away inappropriately optimistic. We need to keep the lid on over inflation of hype. Otherwise we’ll be in the same space we were where everyone wanted a viral video.”
And, Nick Love, executive director of business development at Fox Interactive Media conceded that the company’s MySpace had lost its way. He said: “In the bad old days of MySpace, we grew into silos and failed to innovate and as a result we are where we are today.”
He predicted: “In two years time we will be talking about how MySpace has become an integral part of the entertainment space.”
read more via Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA.
APLINK says – This is good news for foursquare users and businesses implementing foursquare strategies as currently image uploads are not available.
First launched back in April 2009, TweetPhoto has been steadily building out its service with multiple useful features, including Foursquare integration and a partnership with Kodak. Today, the site is getting a huge overhaul with more social features and a new iPhone app.TweetPhoto has now added the ability to sign in with Twitter OAuth, Facebook Connect, MySpace OAuth and Foursquare OAuth so that a user of any one of these social networks can use TweetPhoto as a stand alone photo sharing service. The site will also be rolling out LinkedIn support in the next few weeks. In addition to login capabilities across all four of these services, TweetPhoto users can also link these social networking accounts together. Once you link your Facebook, Twitter, MySpace , or Foursquare accounts on the site, your photos uploaded to TweetPhoto can be simultaneously broadcast to all of the networks.
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Originally played at the Shorty Awards in NYC on March 3, 2010. The events depicted in this segment are fictitious. Any similarity to any person living or dead is merely coincidental. No technology entrepreneurs were hurt in the making of this video. More at http://www.shortyawards.com
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APLINK urges you to watch the video embeeded in David Meerman Scott’s post – follow the link below
You can buy attention advertising
You can beg for attention from the media PR
You can bug people one at a time to get attention sales
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
via Web Ink Now: Social media marketing explained in 61 words.
If you haven’t heard of twitter – time to WAKE UP – it is a FREE communications tool for social & business communications. – if you have a twitter account leave your ID in a comment on this blog and I will follow YOU, as should all the people that visit this blogpost. Have a Twitter Conversation.
Twitter is for discovering and sharing what’s happening right now through the timely exchange of short, public messages. Since its inception in 2007, this open exchange of information has transformed Twitter from a simple social utility to a new kind of communication with the potential for positive global impact. Individuals and organizations alike are encouraged to try Twitter for a variety of uses ranging from social to commercial.
You can follow my twitter accounts here:
http://twitter.com/aplink – my personal twitter account
http://twitter.com/pintomarc – Marc Pinto’s – Primitive Tattoo
http://twitter.com/supermodelme – SUPERMODELME.tv Reality TV
http://twitter.com/tattoopride – Singapore Tattoo Show
http://twitter.com/tattooinktv – Tattooink.tv
http://twitter.com/koinupbiz – Koinup.com for your Virtual Life
http://twitter.com/studyinoz – Study In Australia
http://twitter.com/asia_uncut – Asia Uncut TV Talk Show
Tattoo ARTISTS reach Tattoo Fans via Twitter and grow your conversations with real people – conversations lead to many new beginnings.
Social Media evangelists or seekers of social media understanding – the twitter community is an awesome promotional and educational tool.
Small or large business – your customers want to have conversations with you as do your prospects.
Families members & FRIENDS are only a free TWEET away….
– if you have a twitter account leave your ID in a comment on my blog and I and my many twitter accounts will follow YOU, as should all the people that visit this blogpost.
To learn more about twitter and How Businesses Can Thrive in the New Global Neighbourhoods (and family & friends can collectively help you out of a sticky situation) – grab a copy of TWITTERVILLE by SHEL ISRAEL
Happy tweeting with text – images & videos all is possible. APLINK
What are your thoughts on twitter ?
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Singapore’s Foremost and Asia’s Largest Tattoo Show to Return Bigger and Louder 8-10 January 2010
SINGAPORE, November 2009 – Singapore’s foremost tattoo show is set to return in 2010 bigger and louder than the first year with a grand mix of art, rock, entertainment and more. The Singapore Tattoo Show’s second edition, Tat2 2010, now the largest tattoo show in Asia, will bring back the fusion of East and West Tattoo Artistry – an estimated number of 300 internationally-regarded artists will come together to showcase their talent and create unique pieces of artwork. The 3-day event, held 8th to 10th January 2010 in Hall 6B of the Singapore Expo, hopes to advocates the act of responsible tattooing and to educate the public about tattoo as a form of body art appreciation and culture.
Social Media for Tattoo Singapore Tattoo Show – Tat2 2010
http://facebook.com/TattooPride
http://twitter.com/tattoopride
Show organizers Debra Tan and Kirby Lian from Utopia Studios have planned an exciting line-up of activities to enthrall, engage, educate and entertain visitors at the Singapore Tat2 2010 show. The Tattoo show is set to feature a stellar lineup of an industry experts including star tattoo celebrities such as Kim Saigh (L.A. Ink/ High Voltage Tattoos, USA) and Tim Hendricks (Guest Artist in Miami Ink/ Gold Rush Tattoo, USA) who will be in Singapore for the first time, as well as returning guests Chris Garver (Miami Ink/ Love Hate Tattoo Studio, USA) and Bob Tyrrell (Night Gallery, USA). Other notable guests include industry icons from countries such as the United States, United Kingdom, Belgium, Germany, Australia, New Zealand, China and Taiwan.
The 2nd Singapore Tattoo Show – Tat2 2010 will also bring to Asia VIP Guest Matt Booth, celebrity jewelry designer, and owner of Room101 (www.room101silver.com), who has been chosen to be guest judge the 2010 Singapore Tat2 Show. Room101 will also be a major sponsor for the event, participating in all aspects of the show.
Matt Booth, celebrity jewelry designer, and owner of Room101
Originally founded in 2003 by Matt Booth, Room101 is a luxury lifestyle brand for those who demand quality with an edge. Booth, who has designed custom jewelry pieces for Pink, Snoop Dogg, Benji Madden, Slash, Chuck Liddell, Sen Dog, and Busta Rhymes, recently launched Room101 Cigars (www.room101cigars.com) to his already extensive line of jewelry, clothing, and accessories.
“The Tat2 2010 Show is a once in a lifetime opportunity for visitors from Singapore and the region to be inked by the world’s top artists from around the globe or to simply catch them in action at the show,” said Kirby Lian, a professional tattoo artist-entrepreneur with 8 years’ industry experience and the show’s brainchild. “Visitors can also look forward to the edgy and unconventional lineup of activities planned for them,” he added.
Highlights of The Singapore Tat2 2010 show include the Miss Tattoo Asia pageant – the first platform in Asia for tattooed women to showcase their body art, a performance by world class contortionist Rubberboy, who holds three Guinness World Records and was touted ‘The Most Flexible Man Alive’, and Battle of the Bands, where budding musicians compete to snag the top prize of limited edition guitars and S$1000. Art lovers will also be treated to a visual feast – an art gallery featuring works by renowned tattoo artists as well as finalists of ‘Beauty is skin deep’, a body art design competition for young creative’s. In addition, graffiti artists and seasoned tattoo artists will demonstrate their artistic talents onsite. For tattoo enthusiasts, seminars will be conducted by elite tattoo artists.
The Singapore Tat2 2010 Show will be open to public from 12 P.M. to 10 P.M. on the 8th and 9th of January (Friday and Saturday) and 12 P.M. to 8 P.M. on the 10th of January. The show is open to all ages and entry is free for those below the age of 12. Tickets to the show are available for purchase online at http://tattoo.com.sg/tickets.html. Tickets cost S$22 for a 1-day pass and S$60 for a 3-day pass. Early bird promotions, where 3-day passes go for S$55, are available from now till 15th November 2009. Tickets to the show may also be bought onsite during show dates.
For more information on the Singapore Tat2 2010 Show, please visit http://tattoo.com.sg/ or join in the conversation with daily updates and worldwide Tattoo industry news & chatter on facebook – http://facebook.com/TattooPride
Pre- event email interviews with artists can be arranged upon request.
About Utopia Studio
Utopia Studio is the official event partner of The Singapore Tat2 2010 Show. It has eight years of professional experience in the tattoo industry in Singapore and has played a superlative role in establishing tattoo as an art form, placing emphasis on responsible tattooing by having high standards on creativity, technical skill, patience, knowledge and experience.
For traditional media enquiries, please contact
Jolene Tan | Public Relations Consultant
Office: (+65) 6505 9342 | Mobile: (+65) 9858 9580
Email: jolene.tan@imgworld.com
Ip Waiyin | Public Relations Executive
Mobile: (+65) 93214997
Email: waiyin@tattoo.com.sg
For social media enquiries, please contact
Andrew Peters | The Pacific West Communications
Office: (+65) 6563 7391 | Mobile: (+65) 9451 9012
Email: andrew@thepacificwest.com
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If EVER there was a new Virtual World Development occurring I believe we are witnessing one via Yoovolution.com
The program driven by Internet Marketing boasts 3 days 33 thought leaders 30,000 lives transformed – the program organisers have married internet marketing tactics with their OWN custom-built virtual world which might be better described as a virtual space. In addition, these internet marketers are trying to grasp social media opportunities via their blog, youtube, and of course facebook & twitter.
check out their promo video:
Whether these marketing claims manifest entirely is not the issue, what is reality is the virtual world that has been created and the social need that Yoovolution is attempting to satisfy, yes in turn making them money.
The tactics of SOME Internet Marketers are considered by a large percentage of the public as infecting in a hideous virus kinda way and I myself are prone to ignore the multiple pleads and email avalanche these consultants persist to do, yet it must work and it is done within the legal framework of the internet. (in most cases)
That said, the yoovolution proposition is compelling and may just be the medicine needed to kick-start virtual worlds again – something that second life the premier virtual world, but who has gone PUBLICLY MUTE and other emerging worlds like Twinity might mimic or make relevant to their worlds.
Yoovolution is about HELPING people, bringing people together to share for their personal development, as well as their personal and business growth – and participants don’t need to catch a plane to be with others also seeking answers and guidance.
So is this the ultimate Positive social influence execution of Social Proof ?
Are existing Virtual Worlds missing the point on what they really should be about ?
Are these Internet Marketers just cashing in on peoples in abilities ?
Can Yoovolution create a herd effect to bring new life to virtual worlds?
I know what i believe this develeopment offers, let me know your thoughts – APLINK – itsReal 🙂
Social Proof source: http://en.wikipedia.org/wiki/Social_Proof
Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. Since observation of others usually provides only inconclusive information about what behavior is most profitable, the term ‘informational social influence’ is superior. Social influence in general can lead to conformity of large groups of individuals in either correct or mistaken choices, a phenomenon sometimes referred to as herd behavior. Although informational social influence at least in part reflects a rational motive to take into account the information of others, formal analysis shows that it can cause people to converge too quickly upon a single choice, so that decisions of even large groups of individuals may reflect very little information
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WIT – 5 years on – Web In Travel celebrated its 5th birthday and even though it was my first WIT, I came away with the understanding that the conference has depth and sincerity that can only be achieved through trust.
Stage for WIT 2009
On arrival, I was handed a program guide and tucked inside was a list of what must be the who’s who of the online travel industry that were attending.
One of the Many Panels of Experts
I am now going to proceed and summarise my WIT 2009 journey in the best way I know – the social media way = keywords.
Enlightening, profound, humorous, creative, conflicting, old ways, new ways, homemade cookies, social media, engagement, search, entrepreneurship, mentors, students, Twitter, status, community, art, opinions, fear, deals, Facebook, style, value, graffiti, empathy, monitor, react, pre-emptive, classic, roses, luxury, budget, holistic, experience, destinations, in your face, google, to serve, passion, tough love, did I say Facebook?
NEW: Twitter Roost @ WIT
Special mention needs to be made relating to the events discussion I witnessed, even with prompting by distinguished moderator – there seemed to be no obvious understanding or relevance or decisive recognition of how social media might have an enormous impact on the events business. I can only direct those in the events business to a review of an event I was involved in that clearly shows how events can deliver superior results if you engage a community online in somewhere like Facebook.
David Meerman Scott speaks Tattoos – http://www.webinknow.com/2009/01/how-an-active-facebook-group-drove-15000-people-to-the-singapore-tattoo-show.html
[Yeoh Siew Hoon our Host]
My congrats to Yeoh Siew Hoon (SHY) and her team on Web In Travel 2009. Happy 5th Birthday. – APLINK.
Willy Foo - facebook guy... leads the crew
http://www.facebook.com/album.php?page=1&aid=166745&id=719891275
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APLINK - itsReal 