Tag Archives: second life

Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA

Despite having withdrawn from Second Life, Ganschow argued that brands need to plan that any social media presence is long term, rather than just for the duration of a campaign. Last year also saw Telstra close its Now We Are Talking blog at short notice. However, Ganschow said that Telstra will now stick with any social media iniattives it launches.

She said: “It’s a courtship, not a speed date. It’s like having a great party and inviting your friends and come midnight kicking them out.

“Having learned what we now know, we will keep every new launch live and active.

“We get bored long before our customers have even woken up and worked out what our message is.”

Meanwhile Nielsen’s director of analytics Mark Higginson warned agencies against raising client expectations about what social media can deliver. He said: “If you set up the expectation that buzz will equate to sales, clients will go away inappropriately optimistic. We need to keep the lid on over inflation of hype. Otherwise we’ll be in the same space we were where everyone wanted a viral video.”

And, Nick Love, executive director of business development at Fox Interactive Media conceded that the company’s MySpace had lost its way. He said: “In the bad old days of MySpace, we grew into silos and failed to innovate and as a result we are where we are today.”

He predicted: “In two years time we will be talking about how MySpace has become an integral part of the entertainment space.”

read more via Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA.

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Virtual Events and Virtual Meetings Conference

Virtual Edge Summit 2010
the Summit on Virtual Events, Meetings & Communities
February 22-23 Santa Clara, California

Attend for FREE Real or Virtual and hear speaker from…

Speakers onstage from these companies...

Today’s uncertain economy is forcing companies to cut travel, and downsize or cancel important meetings and annual events. Yet, companies still need to stay in touch with loyal clients, reach new prospects and collaborate internally. More and more firms are discovering ‘Virtual Environments’ can provide an answer to the new economics of business communications.

Virtual Edge Summit 2010 is your

Roadmap to Success in Virtual Environments

Why: Virtual Edge Summit 2010 is the only event that focuses exclusively on providing education, training and solutions for planning and producing virtual events, meetings and communities. Over 2 days, dozens of experts will share their expertise with you, and be available for one-on-ones.

Who: Virtual Edge Summit 2010 is designed for all virtual marketing and meeting professionals, as well as for those with expertise in producing physical events and in-person meetings that now need to expand into adding virtual solutions. The event also offers a rich program for digital, IT, and community support professionals. Attendees will meet other event, marketing and community experts from Cisco, IBM, SAP, Oracle, Intel, Disney and top virtual technology and service providers like InXpo, ON24, 6Connex, Stream57, CGS VirtualEvents365, George P. Johnson, Unisfair and Digitell.

To register & learn more visit ||Virtual Events and Virtual Meetings Conference ||.

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Augmented reality: Pure hype or Next Big Thing in mobile?

FRAMINGHAM, 26 JANUARY 2010 – Augmented reality technology is getting a lot of attention these days — particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid or other smartphone into a virtual heads-up display. Aim your phone’s camera at a shop, restaurant or landmark, and information about the place, such as hours of operation, reviews or directions, appears on the device’s screen as graphics floating over the image of the place.

Dozens of developers of mobile augmented reality apps are banking on AR becoming the Next Big Thing in the mobile market. Indeed, a recent Juniper Research report predicted that annual revenues from mobile AR apps will reach $732 million by 2014, up from less than $1 million in 2009.

During this early stage in the use of mobile AR applications, users should be advised not to set their expectations too high, because current models of smartphones have limited capabilities. But the biggest question is whether augmented reality will turn out to be nothing more than hype.

Remember a few years ago when corporations rushed to establish virtual offices and storefronts in Second Life and other virtual worlds, only to see them wither on the vine? While AR appears to be more useful than virtual worlds (and therefore more likely to succeed), it remains to be seen how the technology will be developed and adopted in real-world use. In particular, those in the business world would like to know if, and when, their operations could somehow benefit from using AR.

With those thoughts in mind, here’s a short primer on AR for mobile devices, along with some need-to-know points about the technology.

Augmented reality 101 – read much more…

via Augmented reality: Pure hype or Next Big Thing in mobile?.

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MachinimUWA : The UWA Machinima Challenge

Mirror World : To round out the creative SL media competitions at UWA we now introduce a Machinima Competition: MachinimUWA. This one is not as open ended as the Imagine Challenge but still leaves a lot of scope for creative input.

WHEN:

Submissions are open 18th December 2009 – 31st January 2010

All entries will be displayed on the University of Western Australia (UWA) Second Life Blog.

Winners will be announced during a ceremony in February

WHERE:

In front of Winthrop Tower on University of WA (Main Sim of the UWA presence) & starting point of all Machinima

THEME:

Architecture, Teaching, Research & Arts on the UWA sims

THE CHALLENGE:

Create a Machinima between 2 and 5 minutes in length that captures the four main elements that make up the heart of the University of Western Australia in SL. These elements are the RL architecture, the teaching, the research and Arts. The purpose would be to show that UWA’s presence in SL is comprehensive and covering all these areas, creating true bridges between SL & RL for prospective students, current students, staff, alumni & the community (this is a snapshot of the challenge – more details below). Note that there are 3 Sims making up the UWA presence, namely UWA, University of WA & WASP Land, and this challenge covers all 3.

More info, dates and prices at MachinimUWA : The UWA Machinima Challenge

via MachinimUWA : The UWA Machinima Challenge.

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Second Life Should NOT be banned in Aussie Land

‘Guy Behind the Avatar’ Ed Clarity (Dan Lee) speaks out, not feeling well, and says Second Life Should not be banned in Australia. Because its a stupid ban if it does.

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Second Life – A New Beginning – itsReal

In my last post which mentioned Second Life I proclaimed that its creators Linden Lab were “publicly mute” about happenings in their virtual world… as it is always the case when you say something the reverse happens and Linden Lab are now talking – and being seen for innovation once again – available now – if you would like your own Second Life styled virtual world complete with all SL’s bells and whistles and your security on your OWN servers behind your firewall – Linden Labs can offer you SL Enterprise starting price for your world that could accom up to 800 avatars is USD55,000 thats – (USD68.75 per avatar).

An interesting opportunity exists out of this move for the loyal SL Developers who have stuck by Second Life throughout the incredibly long period of silence. Their belief in virtual worlds and commitment to the potential business opportunities via second life could well be visualized with the creations of SL Marketplace.

For me, I still believe in the virtual world propositions and hope that Enterprises grasp the concepts of hosting their own virtual communities in 3D and that the crusade reaches astounding new heights…

Below is the announcement of SL Entreprise from the official Second Life Blog… https://blogs.secondlife.com/community/workinginworld/blog/2009/11/04/introducing-second-life-enterprise-now-in-beta-and-second-life-work-marketplace

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We’re Listening

Over the last few years, the number one request and core business requirement of many of our enterprise and government customers has been the need for a behind-the-firewall Second Life solution. The extra layers of security and administrative control in a stand-alone product would allow these organizations to explore virtual work as a powerful and effective collaboration and communication tool—if it was available. We listened. Last year, Mark Kingdon (SL: M Linden), Linden Lab’s CEO, announced that we were working on a behind-the-firewall solution in response to customer needs.

Ready for Work

Today, we’re excited to announce the beta launch of Second Life Enterprise, formerly known by our internal code name “Nebraska” and now known as SL Enterprise. SL Enterprise is the most secure, content-rich, and flexible enterprise-ready virtual workplace solution available today, built on the world’s leading 3D virtual world technology platform–Second Life. The SL Enterprise solution enables large organizations to bring distributed colleagues together into a persistent branded immersive space to collaborate, meet, learn, and prototype new offerings, while cutting travel costs and working greener. Customers including IBM, Intel, Case Western Reserve, New Media Consortium, DefenseWeb Technologies, Northrop Grumman, the Naval Undersea Warfare Center, and many others, are maintaining and growing their presence in Second Life while also working in the SL Enterprise environment for certain uses that require higher levels of security and control.

Product Detail

Ok, let’s talk nuts and bolts for a minute. The solution itself runs 8 regions simultaneously while storing over 25 additional regions that you can take up and down in a flash. With 8 regions, the system can support a maximum of 800 avatars. From a user perspective, SL Enterprise feels exactly like Second Life with all of the benefits including a 3D rich immersive environment, spatial voice, text chat, and the LSL building environment. But, you can use real names and connect those users directly to your network directory. Oh, and let me croon about the control panel where administrators use a web-based dashboard to manage users, regions, content, and systems—complete with backup and recovery, LDAP integration, and bulk account creation.  The solution comes standard with 7 pre-built regions and 10 multi-cultural SL Work avatars with business attire and accessories included.

Deck Out your Workspace with Content

What about content, you ask? Great question. There are three ways to create or bring new content into the SL Enterprise environment. First, the solution has the same rich LSL building tools as Second Life so creating new content within the solution is easy. Second, if you own the intellectual property rights in content you created in Second Life, then you can transfer that content into the SL Enterprise environment. Now, you’ll need to affirm your IP ownership prior to moving any content—you must identify the Second Life names of your employees who created content for you, and if you wish to transfer any content created by a Resident who is not your employee, you must provide Linden Lab with a signed written permission from that Resident content creator. (So for SL merchants, those who purchased your content within Second Life cannot move it to the SL Enterprise environment without your express written permission. But, keep reading because there’s a business opportunity for you….)

Coming Soon! The SL Work Marketplace

And, there’s a third option that we’re very excited about. Today, we’re also announcing the Second Life Work Marketplace, set to launch in Q1 2010. The SL Work Marketplace will be the first virtual world application and solution marketplace in the world. It will allow large organizations to download entire regions of collaboration tools, meeting and event solutions, training solutions, work avatars, business-oriented environments, and much more, into their stand alone SL Enterprise environment and make enterprise-wide use of that content under an organizational site license. For Solution Providers and content creators, this opens up a whole new market for work-related content. Initially, we’re only accepting content from Gold Solution Providers and Recommended Application Providers, but we will open up the application process to a broader audience soon.

Business-Friendly Mainland

One other important thing to note: The Enterprise Team is not just working on SL Enterprise and the SL Work Marketplace. We’re also hard at work making improvements to the main Second Life environment—to make it easier to use and useful for organizations using Second Life today and for those that will be joining in the future. We’ll have more to share on some of those improvements in the coming months.

Learn More

In the meantime, you probably have a million questions and we look forward to answering them in future blog posts and in our upcoming office hours (days and times posted to the left). But, before you dive in, I wanted to share some materials that will hopefully anticipate a few.

Pricing begins at $55,000 USD. If you’re interested in learning more about SL Enterprise, then contact us and let’s explore how the solution can dramatically improve your internal collaboration and communication and decrease your travel costs.

Please join us in discussing SL Enterprise!

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Social Proof in a Virtual World – itsReal

If EVER there was a new Virtual World Development occurring I believe we are witnessing one via Yoovolution.com

The program driven by Internet Marketing boasts 3 days 33 thought leaders 30,000 lives transformed  –  the program organisers have married internet marketing tactics with their OWN custom-built virtual world which might be better described as a virtual space. In addition, these internet marketers are trying to grasp social media opportunities via their blog, youtube, and of course facebook & twitter.

check out their promo video:

Whether these marketing claims manifest entirely is not the issue, what is reality is the virtual world that has been created and the social need that Yoovolution is attempting to satisfy, yes in turn making them money.

The tactics of SOME Internet Marketers are considered by a large percentage of the public as infecting in a hideous virus kinda way and I myself are prone to ignore the multiple pleads and email avalanche these consultants persist to do, yet it must work and it is done within the legal framework of the internet. (in most cases)

That said, the yoovolution proposition is compelling and may just be the medicine needed to kick-start virtual worlds again – something that second life the premier virtual world, but who has gone PUBLICLY MUTE and other emerging worlds like Twinity might mimic or make relevant to their worlds.

Yoovolution is about HELPING people, bringing people together to share for their personal development, as well as their personal and business growth – and participants don’t need to catch a plane to be with others also seeking answers and guidance.

So is this the ultimate Positive social influence execution of Social Proof ?

Are existing Virtual Worlds missing the point on what they really should be about ?

Are these Internet Marketers just cashing in on peoples in abilities ?

Can Yoovolution create a herd effect to bring new life to virtual worlds?

I know what i believe this develeopment offers, let me know your thoughts – APLINK – itsReal 🙂

Social Proof source: http://en.wikipedia.org/wiki/Social_Proof

Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. Since observation of others usually provides only inconclusive information about what behavior is most profitable, the term ‘informational social influence’ is superior. Social influence in general can lead to conformity of large groups of individuals in either correct or mistaken choices, a phenomenon sometimes referred to as herd behavior. Although informational social influence at least in part reflects a rational motive to take into account the information of others, formal analysis shows that it can cause people to converge too quickly upon a single choice, so that decisions of even large groups of individuals may reflect very little information

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