“Buy the New Rules of Marketing & PR & look for me on Pages 40 & 41 – yes it’s true someone in Singapore can get global attention in the world of Marketing & PR – especially if you apply some new rules to your thinking, many thanks David for including me in your amazing book.”
The New Rules of Marketing and PR – Second Edition
How to Use Social Media, Blogs, News Releases,Online Video, and Viral Marketing
to Reach Buyers Directly
Six months on the BusinessWeek bestseller list
“You’re not supposed to be able to do what David Meerman Scott is about to tell you in this book.”
— from the foreword by Robert Scoble, co-author Naked Conversations, and popular blogger at Scobleizer.com
“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
— Publishers Weekly (starred review)
“Most professional marketers — and the groups in which they work — are on the edge of becoming obsolete, so they’d better learn how marketing is really going to work in the future.”
In The New Rules of Marketing & PR I make it easy for you to learn online thought leadership and viral marketing strategies.
These are the “new rules” I’ve used to create marketing programs that have sold over a billion dollars of products and services.
I’ll show you how I developed strategies that for just a few hundred bucks earned me spots in the MarketingSherpa Viral Marketing Hall of Fame twice: In 2006 and again in 2007.
This isn’t the same old marketing and PR you’ve tried before:
- You don’t obsess about being “on message.”
- You don’t break the bank with expensive advertising.
- You don’t beg mainstream media to write about you.
> Instead, you tell your story directly to an interested market!
Translation rights for The New Rules of Marketing & PR have been sold in 24 languages / countries. In addition, ebook, summary and abstract rights sold to four publishers. Most translated books began hitting the market in mid-2009. Once the book is out, you will see the translated title and a link to the book page.