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Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA

Despite having withdrawn from Second Life, Ganschow argued that brands need to plan that any social media presence is long term, rather than just for the duration of a campaign. Last year also saw Telstra close its Now We Are Talking blog at short notice. However, Ganschow said that Telstra will now stick with any social media iniattives it launches.

She said: “It’s a courtship, not a speed date. It’s like having a great party and inviting your friends and come midnight kicking them out.

“Having learned what we now know, we will keep every new launch live and active.

“We get bored long before our customers have even woken up and worked out what our message is.”

Meanwhile Nielsen’s director of analytics Mark Higginson warned agencies against raising client expectations about what social media can deliver. He said: “If you set up the expectation that buzz will equate to sales, clients will go away inappropriately optimistic. We need to keep the lid on over inflation of hype. Otherwise we’ll be in the same space we were where everyone wanted a viral video.”

And, Nick Love, executive director of business development at Fox Interactive Media conceded that the company’s MySpace had lost its way. He said: “In the bad old days of MySpace, we grew into silos and failed to innovate and as a result we are where we are today.”

He predicted: “In two years time we will be talking about how MySpace has become an integral part of the entertainment space.”

read more via Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA.

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Web Ink Now: Social business beyond just the marketing department

Many will be aware of my keen following of David Meerman Scott – below is an excerpt from his blog relating to business social media – something that many people keep asking me… the distance between the US and Asia Pacific is only based on hours in flying time – yet even whilst many companies are checking out social media in Asia Pacific the steps are small.

Social business beyond just the marketing department – by DM Scott

It seems there are three phases of development as an organization matures its social business:

1 Fear and distrust of social networking and a culture of saying “no” to tools like Facebook, YouTube, and Twitter. I’d say this is where 25% of companies are right now.

2 Putting a few people in the marketing department “in charge of that social stuff.”This is where more than half of companies are today.

3 Developing a social culture throughout the organization, including social business in each department. Less than 25% of companies have matured to this stage. IBM is there. The U.S. Department of Defense is too. Many others have written on this theme.

Just this weekend, I found these posts: Jeff Bullas asks: Who Is Winning At Social Media Marketing: Ford or General Motors? Jeff talks about how Christopher Barger at GM and Scott Monty at Ford are leading the way in social media. I’ve travelled to Detroit to meet with both and have video interviews with Christopher and Scott. I can say with certainty that both of GM and Ford are pushing social business down into the organization.Also writing on this theme is Peter Kane who asks: Why You Don’t Need Your Communications Team? Peter asks who’s important on the communication front? Customer service representatives? Sales departments? The $10 per hour worker on my floors? Peter answers his own question by stating the obvious: All are. All are new marketers.

Read nore : Web Ink Now: Social business beyond just the marketing department.

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TweetPhoto Gets More Social With Facebook, Twitter, And Foursquare

APLINK says – This is good news for foursquare users and businesses implementing foursquare strategies as currently image uploads are not available.

First launched back in April 2009, TweetPhoto has been steadily building out its service with multiple useful features, including Foursquare integration and a partnership with Kodak. Today, the site is getting a huge overhaul with more social features and a new iPhone app.TweetPhoto has now added the ability to sign in with Twitter OAuth, Facebook Connect, MySpace OAuth and Foursquare OAuth so that a user of any one of these social networks can use TweetPhoto as a stand alone photo sharing service. The site will also be rolling out LinkedIn support in the next few weeks. In addition to login capabilities across all four of these services, TweetPhoto users can also link these social networking accounts together. Once you link your Facebook, Twitter, MySpace , or Foursquare accounts on the site, your photos uploaded to TweetPhoto can be simultaneously broadcast to all of the networks.

via TweetPhoto Gets More Social With Facebook, Twitter, And Foursquare; Launches Better iPhone App – washingtonpost.com.

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Suzi Orman – Can i afford twitter

Originally played at the Shorty Awards in NYC on March 3, 2010. The events depicted in this segment are fictitious. Any similarity to any person living or dead is merely coincidental. No technology entrepreneurs were hurt in the making of this video. More at http://www.shortyawards.com

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U.S. military OKs use of online social media – CNN.com

The new rules authorize access to Facebook, Twitter, YouTube, and other social media Web sites from nonclassified government computers — as long as such activity doesn’t compromise operational security or involve prohibited activities or Web sites.

Until now, the military’s various branches and departments had differing policies regarding social media use. The Marine Corps, for instance, prohibited use of social media sites from its computers in 2007, according to the Pentagon.

The Pentagon announced the policy Friday via social media such as Facebook and Twitter, in addition to using the Department of Defense’s Web site, said spokesman Bryan Whitman.

“This directive recognizes the importance of balancing appropriate security measures while maximizing the capabilities afforded by 21st century Internet tools,” said Deputy Defense Secretary William J. Lynn III, who signed the policy.

The new policy denies military personnel access to sites promoting gambling, pornography or hate crimes from government computers.

“The world of Web 2.0 and the Internet provides these amazing opportunities to collaborate,” said David M. Wennergren, deputy assistant secretary of defense for information management and technology. “It not only promotes information sharing across organizational boundaries and with mission partners, but also enables deployed troops to maintain contact with their loved ones at home.”

The new policy allows commanders to temporarily restrict online access to maintain operations security or to address bandwidth constraints.

via U.S. military OKs use of online social media – CNN.com.

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Asia’s Next Top Model – SUPERMODELME

INSTRUCTIONS ON HOW TO JOIN

Think you have what it takes to be a supermodel? Be watched by thousands of people all around the world and work with Asia’s best. The next season of SUPERMODELME.tv will be bigger, bolder and better! Season 2 is now open for auditions, and the world gets to cast you so make an impression you could aslo win $20,000 CASH!

Requirements:

Age:16 to 25 years old
Personality:Confident and Outspoken
Spoken Language:English
Nationality:Anywhere

Interested parties need only submit 2 profile photos (1 face and 1 full body) to participate in the first round of auditions.

Round 1 Closing Date:March 31st, 2010

Round 2 Closing Date:April 30th, 2010

Profile Photos:

  • Note:Your photos will be uploaded for viewers to judge the 1st round of Castings. Successful applicants will go through to the 2nd round of Castings.
  • It is recommended that a camera/camera-phone with at least 3 Megapixels be used.
  • Image resolution should be at least2048 x 1536 pixelsfor optimal image quality.
  • Image file size should not exceed 12MB each.
  • Image file may be inJPG or TIFFformat.

Are you ready to submit your application? Click on the button below!

Click here for alternative means of submission.

Have some questions? Check out our F. A. Q. page.

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