Tag Archives: Public Relations

Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA

Despite having withdrawn from Second Life, Ganschow argued that brands need to plan that any social media presence is long term, rather than just for the duration of a campaign. Last year also saw Telstra close its Now We Are Talking blog at short notice. However, Ganschow said that Telstra will now stick with any social media iniattives it launches.

She said: “It’s a courtship, not a speed date. It’s like having a great party and inviting your friends and come midnight kicking them out.

“Having learned what we now know, we will keep every new launch live and active.

“We get bored long before our customers have even woken up and worked out what our message is.”

Meanwhile Nielsen’s director of analytics Mark Higginson warned agencies against raising client expectations about what social media can deliver. He said: “If you set up the expectation that buzz will equate to sales, clients will go away inappropriately optimistic. We need to keep the lid on over inflation of hype. Otherwise we’ll be in the same space we were where everyone wanted a viral video.”

And, Nick Love, executive director of business development at Fox Interactive Media conceded that the company’s MySpace had lost its way. He said: “In the bad old days of MySpace, we grew into silos and failed to innovate and as a result we are where we are today.”

He predicted: “In two years time we will be talking about how MySpace has become an integral part of the entertainment space.”

read more via Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA.

1 Comment

Filed under aplink

Web Ink Now: Social business beyond just the marketing department

Many will be aware of my keen following of David Meerman Scott – below is an excerpt from his blog relating to business social media – something that many people keep asking me… the distance between the US and Asia Pacific is only based on hours in flying time – yet even whilst many companies are checking out social media in Asia Pacific the steps are small.

Social business beyond just the marketing department – by DM Scott

It seems there are three phases of development as an organization matures its social business:

1 Fear and distrust of social networking and a culture of saying “no” to tools like Facebook, YouTube, and Twitter. I’d say this is where 25% of companies are right now.

2 Putting a few people in the marketing department “in charge of that social stuff.”This is where more than half of companies are today.

3 Developing a social culture throughout the organization, including social business in each department. Less than 25% of companies have matured to this stage. IBM is there. The U.S. Department of Defense is too. Many others have written on this theme.

Just this weekend, I found these posts: Jeff Bullas asks: Who Is Winning At Social Media Marketing: Ford or General Motors? Jeff talks about how Christopher Barger at GM and Scott Monty at Ford are leading the way in social media. I’ve travelled to Detroit to meet with both and have video interviews with Christopher and Scott. I can say with certainty that both of GM and Ford are pushing social business down into the organization.Also writing on this theme is Peter Kane who asks: Why You Don’t Need Your Communications Team? Peter asks who’s important on the communication front? Customer service representatives? Sales departments? The $10 per hour worker on my floors? Peter answers his own question by stating the obvious: All are. All are new marketers.

Read nore : Web Ink Now: Social business beyond just the marketing department.

Leave a comment

Filed under aplink

TweetPhoto Gets More Social With Facebook, Twitter, And Foursquare

APLINK says – This is good news for foursquare users and businesses implementing foursquare strategies as currently image uploads are not available.

First launched back in April 2009, TweetPhoto has been steadily building out its service with multiple useful features, including Foursquare integration and a partnership with Kodak. Today, the site is getting a huge overhaul with more social features and a new iPhone app.TweetPhoto has now added the ability to sign in with Twitter OAuth, Facebook Connect, MySpace OAuth and Foursquare OAuth so that a user of any one of these social networks can use TweetPhoto as a stand alone photo sharing service. The site will also be rolling out LinkedIn support in the next few weeks. In addition to login capabilities across all four of these services, TweetPhoto users can also link these social networking accounts together. Once you link your Facebook, Twitter, MySpace , or Foursquare accounts on the site, your photos uploaded to TweetPhoto can be simultaneously broadcast to all of the networks.

via TweetPhoto Gets More Social With Facebook, Twitter, And Foursquare; Launches Better iPhone App – washingtonpost.com.

Leave a comment

Filed under aplink

Asia’s Next Top Model – SUPERMODELME

INSTRUCTIONS ON HOW TO JOIN

Think you have what it takes to be a supermodel? Be watched by thousands of people all around the world and work with Asia’s best. The next season of SUPERMODELME.tv will be bigger, bolder and better! Season 2 is now open for auditions, and the world gets to cast you so make an impression you could aslo win $20,000 CASH!

Requirements:

Age:16 to 25 years old
Personality:Confident and Outspoken
Spoken Language:English
Nationality:Anywhere

Interested parties need only submit 2 profile photos (1 face and 1 full body) to participate in the first round of auditions.

Round 1 Closing Date:March 31st, 2010

Round 2 Closing Date:April 30th, 2010

Profile Photos:

  • Note:Your photos will be uploaded for viewers to judge the 1st round of Castings. Successful applicants will go through to the 2nd round of Castings.
  • It is recommended that a camera/camera-phone with at least 3 Megapixels be used.
  • Image resolution should be at least2048 x 1536 pixelsfor optimal image quality.
  • Image file size should not exceed 12MB each.
  • Image file may be inJPG or TIFFformat.

Are you ready to submit your application? Click on the button below!

Click here for alternative means of submission.

Have some questions? Check out our F. A. Q. page.

2 Comments

Filed under aplink

Salesforce Rolls Out a Facebook for Businesses – COPYCAT

Will it WORK ? in the past APLINK has worked for mammoth companies typical of that which SALESFORCE really targets and from this experience i would forsee that these companies would now have new job roles avaialble for “Chatterboxes” to keep Chatter ALIVE. facebook’s survival & growth is based on largely passionate chatting people. In commerical ebvironments these Chatterboxes will need to be PAID. – on a final thought – is SALESFORCE now copying not leading ?

Today Salesforce.com has announced the private beta for Chatter, which will be rolling out to 100 companies now before officially launching later this year. I had a chance to talk to Salesforce.com and get a demonstration of how Chatter works. For businesses looking for a collaboration solution, this could be a big winner.

Built on the Existing Force.com Infrastructure

What makes Chatter such an interesting concept is that for Salesforce.com customers, it builds into the existing platform. So for businesses that use the SalesCloud or ServiceCloud applications, this fits right into that solution seamlessly.For small businesses — and for larger or more spread out operations, too — having your collaboration tools integrated into your CRM system makes a ton of sense.

Works Like Facebook, Built for Business…

read more via MASHABLE Salesforce Rolls Out a Facebook for Businesses.

1 Comment

Filed under aplink

Social Media turning Marketers into Media Companies? by Dr. Harish Kotadia | Dr. Harish Kotadia

As more marketers use Social Media channels for engaging their customers and prospects, it is becoming obvious that they will have to take on additional responsibility for not only creation of content, but also facilitate sharing or distribution of content through Social Media channels such as YouTube. Some notable examples of this approach are:

* Johnson & Johnson (J&J) – Baby Center.com

* Procter & Gamble (P&G) – Home Made Simple

* Walmart’s Money Saving Tips on YouTube

* American Express Small Business Blog Network

* Geek Squad YouTube channel

* Charmin Enjoy the Go

This raises an important question: Should Marketers behave like Media companies when it comes to Social Media? If yes, what additional skills will be required by those in the marketing department for this new task. And what is the role of an “agency” in this new “set-up”?

read more via Social Media turning Marketers into Media Companies? by Dr. Harish Kotadia | Dr. Harish Kotadia.

2 Comments

Filed under aplink