This morning I awoke and as usual after grabbing my first coffee (of many) for the day i checked into my mail to see what was happening – and my rss feed from metaverse journal sent to me dusan’s latest lenghty post about the emerging virtual worlds business sparked by the Google Lively media hype I assume, but has in fact been around for quite some time like second life. (see Interview with CEO GoGoFrog)
Mr Blue Haired dusan, managers to conjure up images of old, that are a distant memory in my mind on how limited we were in reaching consumers in the “OLD days”
Life was so much easier back in the day when there were three stations, and a few radio networks, and the major choice was whether to plop down coin for a spot on the Superbowl, the Academy Awards, or to keep sucking up all the airtime on the Gong Show.
…and what we all know is a reality with early adopters is that they want to travel to mars, but only have a budget to get out of the earth’s atmosphere…
“We have a vision, but you don’t have the code”
OK. So like I say. I sell stuff too. You get paid for things and sometimes you flop – you promise something you can’t deliver. You paint a picture of an IMAX movie and it turns out your client has a budget for black and white TV, or your target audience all lives on farms and can’t get to a theatre even if they wanted to.
And then a nice link to ESC’s roadmap…. thanks
Sibley came out with his roadmap, reminding us that Second Life isn’t ready for prime time – not without access to the server-side stuff anyways. So instead of pitch in (unless I missed that post) with the servers over on RealXtend or OpenSim they’ve gone Flashy with the rest of them. White label it – build your own virtual world for under $100k, throw whatever logos on the wall you like, embed some games, and you’re off and running!
…and then an ad for some place called Loco Pocos some kind of furry land which i will check out for curiosity only later…
In the meantime, when I want a place where you can chat, be cute, solve puzzles, socialize, make stuff, customize my appearance, I’ll head to Loco Pocos to see what Millions of Us and ESC and all those other gurus of virtual worlds SHOULD have built instead of the stumbling ruins that were CSI with their 100 signs and their obvious clues.
..obviously I have just cut and diced his blog post – but from where I sit if Google wants to have virtual rooms with its globally launched platform Lively, and developers, who have been hit in their pockets with a slow down in virtual world spending buy corporate early adopters, want to and get the skill sets to support virtual rooms, it has to be good for the entire Virtual Worlds marketplace.
How does dusan expect developers to stay in business if for now, and i repeat for NOW – fully immersive worlds like second life require a greater commitment and understanding by consumers and evangelist corporate marketing heads with few new marketing dollars to spend.
from my perspective (and it is solely MINE) I welcome the Small Worlds, as these worlds will drive new immediate revenue’s to companies on both sides of the business, bring consumers in with minimal fuss and OPEN everyone’s eyes to the bigger ultimate picture which is the fully immersive 3D worlds, we are all passionate about it.
In this case small size is important as a gateway to BIG.