Singapore – SingTel has finally unveiled the offering of its new secretive Digital Media subsidiary, a new web and mobile platform called inSing.com that aims to be a hub for all things concerning life in Singapore.
Marketing exclusively revealed the existence of SingTel Digital Media (STDM) on 16 March. The new division, which was revealed to media and advertisers yesterday, is headed by Varsha Rao as CEO and has 20 staff in total, four of whom are in marketing roles.
Centering around lifestyle, shopping, food, entertainment and things to do in Singapore, inSing.com features both local and international content as well as a Google-powered search engine, email and its own listings service. Launch advertisers for inSing.com include Sony Pictures and Volkswagen, while Admax is handling the online display advertising for the site.
STDM has its own six-staff strong local content team for inSing.com but also will feature content from providers such as Reuteurs, MCS, AP, HungryGoWhere and Arts Beat. The target audience of the site is all Singaporeans, with a particular focus on 18-39 year-olds, and it aims to increase its use of user-generated content in the future.