Wall Street Journal to Host First Annual Environmental Capital Conference

Green People

Executive ECO:nomics Conference to Focus on the Fast-Growing World of Green Business
Arnold Schwarzenegger

Arnold Schwarzenegger Added to the List of Confirmed Speakers

NEW YORK ( Oct. 9, 2007) — The Wall Street Journal today announced it will launch ECO:nomics-Creating Environmental Capital, a CEO-level conference that will focus on the strategic relationship between the environment and the bottom line. The conference will be held March 12-14 in Santa Barbara, Calif. at the Bacara Resort & Spa.

ECO:nomics will focus on the impact of environmental issues on the CEO, bring together key industry luminaries, political and thought leaders who are shaping environmental regulations, policies, and business strategies, uncover the most compelling new opportunities, and cut through the hype to deliver the bottom line on business and the environment.

The conference will be hosted by Wall Street Journal experts Alan Murray, executive editor of Wall Street Journal Online; Kimberley Strassel, editorial board member of The Wall Street Journal; and Jeffrey Ball, environment news editor of The Wall Street Journal. The journalists will interview the top thinkers, innovators and trend-setters in the fast-growing world of green business.

“In the last year, there has been a sea change in the way the environment is viewed in the C-suites of large corporations,” said Mr. Murray. “We created this conference to bring the Journal’s level of thinking and analysis to this issue, and help companies understand how to both maximize the economic opportunities created by this heightened environmental consciousness, and minimize any economic pain.”

Confirmed speakers to date include:

  • David Bonderman, founding partner, Texas Pacific Group
  • John Doerr, partner, Kleiner Perkins Caufield & Byers
  • Andrew Liveris, chief executive officer, Dow Chemical
  • Robert Lutz, vice chairman, Global Product Development, General Motors
  • Michael Morris, chief executive officer, American Electric Power
  • Robert Reich, professor of Public Policy, University of California at Berkeley
  • James E. Rogers, chief executive officer, Duke Energy
  • Arnold Schwarzenegger, governor, U.S. State of California
  • Lee Scott, president and chief executive officer, Wal-Mart Stores
  • Patricia Woertz, president and chief executive officer, Archer Daniels MidlandAttendees are expected to include more than 200 top executives from businesses affected by environmental issues, from industries such as manufacturing, energy, venture capital, consumer goods, pharmaceuticals, finance, and automotive.ECO:nomics will be the cornerstone of a series of initiatives the Journal is launching around Environmental Capital, including a new blog by this name to launch in the next few months. As part of the Journal’s coverage of business and the environment, there will also be two special Journal reports that will appear in all print and online editions of The Wall Street Journal on Oct. 29, 2007 and Mar. 24, 2008.For more information about the Journal’s 2008 ECO:nomics-Creating Environmental Capital conference, please go to www.ECOnomics.wsj.com
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    Filed under arnold Schwarzenegger, ceo, environment, Environmental, Events, green, Green Business, marketing, PR, Public Relations, wall street journal

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