Tag Archives: yahoo

How To Generate Buzz On Social Networks

There are so many social networks around right now to name. And I could not believe the amount of accounts that my buddy has signed up. Sometimes I do wonder how he keep up with all of them, if he did.

Sure social networking is fun and you get to meet nice people and even meet people that you thought that you have lost contact with since high school. But there are more to that. Businesses are using social networking sites to get their “fans” and clients together to talk about them online.

These are generally done online through social networking sites like Facebook, Friendster etc. Things have gone mobile ever since, and I am not just talking about mobile versions of Facebook, Friendster etc. There is a relatively new social network known as FourSquare. It uses GPRS/WiFi and GPS to locate your mobile device and lets you virtually “check-in” at your location. You can then find people around you and leave a comment about your location, say a café for instance.

I know it sounds a little geeky but here is an article about Creating Buzz On Social Networks.


Filed under marketing, social media, social networking, social networks

Facebook Privacy Issues … Again

After much negative publicity about their privacy issues. Facebook’s CEO finally decided to speak up on his blog, followed by the change on the site. Here are the two links detailing the issues :

Mark Zuckerberg’s Facebook blog : http://blog.facebook.com/blog.php?post=391922327130

The New Privacy Guide : http://www.facebook.com/privacy/explanation.php

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Facebook To Make Privacy Settings Simpler

Facebook has certainly been in the spotlight lately in regards to its privacy issue. So what a CEO to do when that happens? He speaks to the press, The Washington Post to be exact.

More at : Facebook CEO: We Will Add Simpler Privacy Controls


Filed under aplink, facebook, social media, social networking, social networks

Facebook Shared Personal Data With Advertisers Without User Consent

Facebook, the giant social network now under fire over its privacy practices, has been sending personal information to online advertising companies without its users’ consent, according to a Harvard Business School professor who filed a letter of complaint with the Federal Trade Commission Thursday.

See full article from DailyFinance: http://srph.it/awSPTP


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Review: IDC Web 2.0 Digital Marketplace Conference Singapore

I was running late but not as late as usual and I arrived at IDC’s Web 2.0 Digital Marketplace Conference about 10 minutes late. I walked thru the doors of the meeting room and was taken aback as the room was totally packed and only standing room was available at the back – we are talking 3 persons deep. I estimate more than 250 people were jammed into the small room. Efficient staff quietly moved in more chairs and i was able to sneak into one and start to concentrate on the first speaker.

Mr Patrick Chan, Chief Technology Advisor, Emerging Technologies, IDC Asia/Pacifc (wow fancy telling someone your job title.) Patrick did an excellent presentation on the future of web 2.0 and I was very pleased to see that he included “Virtual Worlds” in his predictions, somehow people don’t align vitrual worlds with web 2.0 yet however it appears IDC is taking a stab at bringing virtual worlds into more minds, and noted that virtual worlds are COMING UP and that people like to have a separate online personality – this is good as long as the online personality is real too. The billions of dollars as is always fore told by IDC in these emerging markets were presented to the audience – no cheers hip hip hoorays – except maybe the silent ones in my head as i sit in the back of the room. CHINA & INDIA were singled out as the leading forces in web 2.0 is Asia, the take away message from IDC is web 2.0 is here to stay and will only get massively bigger for consumers and enterprises alike.

Regarding the Audience, when i walked in I was truly in awe at how IDC had filled the room to overflow but even though i could only see the backs of heads I could tell this was a web 2.0 event like no other that I regularly attend. The event attendees were mature, i don’t think i saw a spiky hairstyle anyway, no fashion victims, these were regular everyday mature technologies managers from enterprises – more later.

Next up was Brad Garlinghouse SVP Communications & Community, Yahoo – Yahoo were the diamond sponsor for the event and Brad discussed the over whelming noise that social media presents (don’t i know it) Of course the solution is YAHOO and how Yahoo is redefining email and services to allow for trusted communications – yes it was a BIG pitch for Yahoo – but they were the diamond sponsors 🙂

Coffee break – food ran out – coffee ran out

Part Two – Along comes a slice of fresh air and i think was the winner of the most popular presenter of the day. Justin Lee Executive Director of E27 Singapore appeared on stage which to my knowledge must be his first major public speaking appointment. After declaring to this very mature audience how young he was (in comparison to those listening to him) he ummmed and arrghed into his entertaining and information packed presentation of how he got to be on stage talking about what he DOES know best Web 2.0. His journeys in Silicon Valley, bringing facebook to Singapore (he did introduce me to facebook and yes i am addicted now) thru to a video on web 2.0 where he bopped his head to the music as the video played and enjoyed the humour the video presented. Many a time the audience giggled as Justin relayed a funny situation. The presentation slides even were fun – but they held immense understanding and value of the web 2.0 scene in Asia – well done Justin except you neglected the Virtual World scene – maybe next time when social media members start moving over to virtual worlds like Twinity it will be in your next speaking engagement 🙂 Local web 2.0 companies like ZOPIM, Ping.sg, SGentreprenuers, yebber, NuffNang and others were presented as was the Hong Kong’s web 2.0 scene which highlighted www.recruit.net Malaysia’s web 2.0 vibrant scene heralded, advertlets which is the most well known blogging advertising network in Malaysia as well as Singapore.

The final presenter is one of Singapore’s Legends Michael Neztley, Practice assistant Professor of Corporate communication, Singapore Management University – Topic Digital Natives, I have previously posted about Digital Natives here and I agree whole heartedly with Micheal on how the world of web 2.0 has changed the youth of today. In a decade or two we will be asking “what are textbooks?” Whilst i listened intently my mind kept interrupting me because I am a marketing person at heart and could not stop thinking how Yahoo the diamond sponsor must be fretting at how many times Micheal said GOOGLE. The other intersting think i noticed is that Michael is getting his students to use the Wetpaint wiki platform – good choice Michael.

Q&A followed and again I give marks to IDC for introducing a concept of the audience being able to write their questions instead of having to get up and ask (which we know is hard) BTW at TDM events we most often provide wireless internet so questions can be sent via notebooks to the event team, its a bit more modern than paper 🙂 Also to be applauded is the man from IE Singapore who is trying to implement blogging and web 2.0 within IE Singapore and asked for an ON THE SPOT solution of how to get it done 🙂 Mr Popular (Justin) seemed to get most of the questions.

Back to the audience, during lunch I spoke with two guests on my table and as i suspected one was an IT Manager from a major print company the other was an IT Consultant. They were both at the event to LEARN more about this WEB 2.0 world. BUT also as expected they weren’t there to find ways of getting millions of people connected (as social media allows) they were there finding out how THEIR circle of influences could collaborate better with web 2.0. I think in this regard the event did not deliver this information. The focus as to be expected was more on the massive communication opportunities that web 2.0 has created. Enterprises on the other hand need to first connect their employees and then their customers and then maybe more.

My overall view of the IDC Web 2.0 Digital Marketplace event is WELL DONE IDC. Enterprise adoption of web 2.0 is critical and this event i am sure sent attendees away with fresh ideas and a percentage of the audience will be searching for solutions and opportunities to embrace the technology.

– Rating 4/5

Andrew Peters a.k.a. APLINK


Filed under advertising, aplink, enterprise web 2.0, enterprises web 2.0, entrepreneurs, idc, marketing, PR, Public Relations, singapore, social networking, social networks, virtual worlds, web 2.0

is Yahoo Microsoft’s 45 Billion Diamond – itsReal

Just before Christmas I had the opportunity to have lunch with a bunch of Microsoft evangelists and TDM members. The discussion was how we perceived Microsoft today – during the conversation an opinion was offered that Microsoft, if it did not change had the potential to become like a Power Utility, something everyone needs but pay the bills because we have to and NOT because we want to – Could the latest offer to buy over Yahoo change Microsoft ? and save it from its current possible future ?

CNN Money Carries the Breaking News

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Yahoo to Dominate Growing Graphic Ad Market in 2008 – itsReal

Analysts are predicting large growth in 2008 in the U.S. graphical ad market, and expect the biggest winner of the bunch to be Yahoo. JP Morgan forecasts an $8.6 billion industry in 2008, which is an increase of about 20% over 2007. The average CPM is also expected to increase by about 4%.
clipped from www.searchenginejournal.com
Analysts are predicting large growth in 2008 in the U.S. graphical ad market, and expect the biggest winner of the bunch to be Yahoo. JP Morgan forecasts an $8.6 billion industry in 2008, which is an increase of about 20% over 2007. The average CPM is also expected to increase by about 4%.
The catalyst in the graphical ad market this year is not just increased interest in such ads. Rather, with higher CPMs and a tight ad inventory in other media, advertisers will be forced to look more towards the online world to fulfill their marketing goals. The 2008 Presidential election is expected to eat up a lot of the local broadcast and cable ad inventory, which will push more advertisers in the direction of the web. Additionally, JP Morgan Analyst Imran Khan expects that newspapers will continue to see declines in circulation, and therefore, more advertising dollars bleeding over to the web.
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