NEARLY nine in ten businesses in the Lothians now want to make social networking on sites like Facebook and Twitter part of their marketing.
A study of firms by Midlothian and East Lothian Chamber of Commerce found that 87 per cent believed that the sites, as well as the likes of Linkedin, E-academy and Flickr, were thought of as part of their social networking mix.
They said they used the site to contact business clients and prospective customers.
Chamber of Commerce manager Laura Socha said: “Social networking is a relatively recent phenomenon in the world of business-to-business communications but it is astonishing how quickly it has taken off and been accepted as an extra marketing tool.”
She said every option needs to be explored in the current climate.
Twinity set to launch virtual Orchard Road – Media coverage Business Times June 2009
FANCY walking down Orchard Road in a fully air-conditioned atmosphere? Soon you will be able to – online.
Virtual Singapore can help promote the Republic as a global city and also boost business for hotels, travel, airlines, tour guides and attractions
Twinity, a 3D online world that meshes the real with the virtual, will launch virtual Orchard Road and Marina Bay in the third quarter of 2009.
And that means anyone, anywhere will be able to explore the Singapore cityscape.
Twinity, engineered by German company Metaversum, already provides a virtual replica of Berlin.
‘Virtual Singapore can assist in the promotion of Singapore as a global city based on innovation,’ said Jeremy Snyder, managing director of Metaversum Asia.
Virtual Singapore was developed in consultation with the Media Development Authority (MDA) and Infocomm Development Authority of Singapore (IDA).
One aim is to boost business for hotels, travel, airlines, tour guides and attractions.
The project has plenty of advertising potential.
Twinity is tying up with AsiaOne – the interactive arm of Singapore Press Holdings – to seek retailers, brands and firms interested in promoting their products or space on the virtual ‘Orchard Road’.
Partners to promote Singapore’s history, rich culture and nightlife are also encouraged to join in.
‘We will work closely with Twinity to look for guest sponsors and partners for the upcoming launch, as well as to get users for the site,’ said Raymond Teo, assistant vice-president of AsiaOne’s interactive business unit.
‘We see this partnership as a key strategy to associate the AsiaOne name with a new, cutting-edge online platform like Twinity.’
As for other parts of virtual Singapore, Mr Snyder would only say the development and roll-out time-line is ‘dependent on partner relations and other external factors’.
But one thing is certain – you can look forward to sipping virtual coffee in Ngee Ann City come September.
Pity the poor supermodel. A decade ago she was stomping her way to $50,000 a day on the runways of New York, Paris or Milan. Today, all but the cream of the crop are likely to slink from the flashbulbs with little more than taxi fare and a few pairs of Manolo Blahniks. As for cosmetics contracts, long the province of names like Claudia Schiffer, Cindy Crawford and Christy Turlington, those are going to Hollywood types like Scarlett Johansson and Eva Longoria, both with L’Oréal.
Fortunately, pretty faces never go out of style. A popular model with a few contracts under her belt can slap her name on fragrances, clothes, shoes and skincare lines. “Brands are still looking for that beautiful face or body,” says Ryan Schinman, chief executive of Platinum Rye, which represents corporations that partner with celebrities. “Older models with household names are making more than they ever did as supermodels in the 1980s or 1990s. They are at the height of their earning potential.”
10 gorgeous girls in one house, all competing to become Asia’s next big modeling sensation. What can possibly go wrong? Join the girls on their journey to fame as they pout and strut their way through weekly challenges and elimination rounds.
The highest-paid supermodel in the world, with an estimated $35 million in earnings last year, is also an astute businesswoman. Last year, Gisele reportedly began demanding to be paid in euros instead of the ever-shrinking dollar. And even though she has over 20 modeling contracts, the biggest payday comes from her licensing deal with Brazilian sandal-maker Grendene. The model’s line, Ipanema by Gisele, is sold worldwide and accounts for 20% of the company’s shoe sales, or about 30 million pairs last year. Gisele’s annual royalty stream: about $8 million. Tom Brady’s gal pal has also recently licensed her name to Luxottica’s Vogue Eyewear for her own line of sunglasses called “Gisele’s Selects.” Oh, yeah, and she’s in the hospitality business to boot, as the owner of Brazil’s successful Palladium Executive hotel.
The axiom “Build it and they will come” has been changed to “Provide compelling content and they will come”. If you are creating or marketing a white paper, Ebook or any other type of content, you probably have already heard all the buzz about Content Marketing and are wondering
* What is Content Marketing?
* Why should I care about Content Marketing?
* Where do I get started?
* How do I apply “Content Marketing” concepts in creating and marketing White Papers or Ebooks?
The Changing Web: Internet Prophet Robert B. Cohen Presents New Book about Web 3.0 Live in Real and Virtual Berlin
The 3D online world Twinity is broadcasting the book presentation of ‘Changing the Face of the Internet: Virtual Worlds and the Information Economy’ live from Berlin’s Capital Club.
The business network Second Commerce and Berlin’s prestigious Capital Club are extending a warm welcome to Dr. Robert B. Cohen, renowned internet expert, senior economist and fellow of the Washington Economic Strategy Institute, to present his latest book ‘Changing the Face of the Internet: Virtual Worlds and the Information Economy’. Twinity is offering the public the chance to follow his presentation online in virtual Berlin.
The event will take place on 19 June in the Hilton Hotel at Berlin’s Gendarmenmarkt and will begin at 9am (CET). Sydney 1pm, Singapore 3pm Twinity will stream the presentation, including the subsequent Q&A round, live in virtual Berlin’s media.net office.
The virtual world Twinity is currently in public Beta. You can register for free membership at www.twinity.com and begin exploring the world today.
There are surprises coming from Twinity in Singapore – Stay Tuned !!!
For several years I’ve warned the PR agencies that fundamental changes have occurred in their world just as they have in the media world.
I said it all reminded me of the cartoon character Wily E. Coyote, who is chasing the Road Runner. Everything is fine until he looks down and sees he has run out of road and there is nothing between him and the distant canyon floor.
For the past few years the PR agency world didn’t know it had run out of road because it was able to charge for its traditional PR activities and also to charge extra for its “social media” expertise too. Times were great, money was pouring in, and everyone was hiring.
Now the road has run out in traditional PR for many, and the canyon floor is a long way down. These days,
Homeowner Rich Ricciani created a fun and creative world wide rave by thinking up the idea of running a coupon for $1 million dollars off the price of his $7 million Ft. Myers, FL home in newspapers.
Unlike the vast majority of people who just think of ideas, Rich actually followed through.
This creative approach sure beat simply reducing the price of the home on the real estate Multiple Listing Service database.
Rich worked with Lani Belisle of VIP Realtors to list the home and book the advertising space for the coupon, which initially ran in last Sunday’s Ft. Myers News-Press.
Then it was time for Tina Haisman Public Relations to get the word out.
Tina used PRWeb to send a well-written, SEO optimized press release complete with photos, an imbedded YouTube video, and links to the coupon and home web site. “I also used PR MatchPoint to compile a list of real estate writers in the south and northeastern U.S. and I also personally targeted the big news outlets, such as CNN, Fox, NBC and more,” Tina says.
The story appeared front page of The Fort Myers News-Press, aired WINK-TV and WFLX-TV, and is being picked up by real estate blogs.
A veteran in the nightlife entertainment scene for 10 years, Karen has acquired an impressive status in the industry, having successfully built and operated five respectable clubs regionally. Her first venture, Salt nightclub in Melbourne, was opened in 1999 while she was studying in the city. Since then, she was involved in a string of successes, including Nouvo nightclub and the legendary Zouk Club in Kuala Lumpur; Racks, an upscale billiard and pool bar in Shanghai; and Mimolette, a restaurant and bar located off the beated path which remains one of Singapore’s ‘Best Kept Secrets’. Karen’s diverse skills in conceptualisation, operations, planning and marketing led her to start up The Refinery Studio – a hybrid creative agency dedicated to exploring new communication mediums and tools through the creative use of web-based technology – and its subsidiary media agency, Refinery Media. In February 2009, Karen conceptualized SUPERMODELME.tv – Asia’s groundbreaking English online reality show. Combining fashion with the latest in web technology, SUPERMODELME.tv is set to debut in June this year.
Kashma Budhrani – Co-Producer
Kashma Budhrani began her career in the financial sector dealing with international trade, investment management and asset management. But her world of finance and numbers took an unexpected turn when she obtained a Masters in South Asian Studies at New York’s Columbia University in 2008. She was captivated by all aspects of Asian culture and history, especially in the differing types of film and modern literature to each region and to the western world. Being a disciplined researcher with strong communication skills, Kashma has successfully organized charitable events, cultural festivals for his collegiate Asian Societies, as well as informational sessions to increase awareness of the economic disparities in India. She sees collaborating with Refinery Media as an opportunity to explore investment opportunities in Asia through new and exciting entertainment avenues.
Marilyn Tan – Director
With over 8 years of experience directing documentaries, factual entertainment, travel and reality shows, Marilyn is wholly dedicated to the craft of directing and has shaped many different genres for the screen. The most notable of her work spans architecture (Paradise Asia), science (Super Science), infotainment (A Tale of Four Cities for Channel NewsAsia), art (Frequency of the City for Arts Central), sports (Sports Swap for Disney Channel), food (Appetizing Adventures), and a travel series for Discovery Travel and Living. Both A Tale of Four Cities and Frequency of the City garnered her accolades – at the Asia Television Awards 2008 and New York Festivals 2009 for the former, and at the Asian Television Awards 2007 for the latter. When it comes to directing/producing programs, she is always on the hunt for interesting content and she greatly enjoys the challenge of telling compelling stories whatever their subject matter.
Cheryl Tan – Director
Lisa Tan – Production Manager
Shi Ying – Location Manager
Daniel Chong – Production Assistant
As the publisher of FL.ag magazine, Daniel Chong has successfully crafted a unique product relevant to Singapore’s GenY youth and the local creative community in just three years. FL.ag magazine has been called the “No.1 underground magazine in Singapore” by Tribal Times Mindshare and was also awarded “Supporter of the Arts” in 2008 by the National Arts Council. Daniel’s expertise in trends, culture and youth marketing, together with his strong interests in music and arts, led him to dabble in events of a more unconventional nature. In addition to his publishing venture, Daniel has run successful events at independent venues and clubs, supported by events partners like DBS Bank and Tiger Beer. In 2008, Daniel was instrumental in putting together a street party at Haji Lane in Singapore’s landmark Arab Street district, which was attended by thousands. More recently, Daniel was involved with the inaugural Singapore Tattoo Convention, which saw an impressive 15,000 attendees.
Eugene Loo – Production Assistant
Eugene Loo describes himself as a passionate newbie who is willing to try anything. With an academic qualification in information technology and working experience as a computer technician, coupled with his love of movies and TV dramas, he felt that being a production assistant for an online reality show would be an ideal fit for him. Within a month of working on the set of SUPERMODELME.tv, Eugene has felt more inspired and motivated than he could have imagined and hopes one day to be a veteran in the production industry.
IDP – Fringe Film Crew
IDP Media was formed in early 2004 by three creative individuals of different talents who shared the same mindset – to create a new media hype. With that mindset, IDP Media finds it niche in video documentation for the ARTS, FASHION and MUSIC INDUSTRY. Our visual style has evolved from the pure adrenaline-charge club videos commission by Zouk Club Singapore, to our present mishmash of art forms that are multi-disciplinary. They have produced such a diverse range of multi-media products, ranging from corporate partnerships with BMW Asia and Fujitsu PC Asia Pacific, to collaborations with Media Development Authority (MDA) and National Arts Council (NAC). Their efforts were recognized with a nomination for the Spirit of Enterprise award in 2007.
Ziv Ong – Chief Make-up Artist
Ziv Ong started out in 1998 as a fashion designer and stylist but soon discovered her passion was in makeup. With over 10 years in the business, she has done numerous magazine and commercial work, and her clientele has grown to include leading fashion brands such as Gucci, Hugo Boss, Chopard, Coach, Gerald Genta and Yves Saint Laurent. She has even worked with music sensations Pras Michel of the Fugees, Lauren Hildebrandt, Mariah Carey, Alex Toh and Sandy Lam. Besides her work with major fashion events such as the Singapore Fashion Festival, Ziv has also become the stylist of choice for many local and regional celebrities. Ziv has recently set up her own company “Gorgeoulicious”, a beauty service specially catered to each person’s personality.
Samsul Danial – Hair Stylist
With over a decade of experience, Samsul Danial’s deft skills with a comb and can of hairspray have made him an oft-requested figure at a variety of fashion shows and road shows. His portfolio includes jewellery clients like Chopard and Mont Blanc; fashion brands like Mumbai Se, Ted Baker, Levi’s, Coach; and publications like Prestige Magazine and Maxim. Samsul has also played a key role backstage at large-scale events like the Singapore Fashion Festival and Tang’s 75th Anniversary, and the musical Sunshine Girl, written and produced by Dick Lee.
Rena Zheng – Wardrobe Coordinator
Rena began her foray into the world of fashion by helping out backstage as a dresser during Singapore Fashion Week 2002. That first glimpse into the frenzied goings-on of a fashion show – models racing in and out of clothes, hair and makeup rushing with last minute touch-ups; yet everyone being completely professional and efficient – so impressed her, it inspired her to pursue fashion coordination further. For the next three years, Rena freelanced for many different production companies, working backstage at fashion shows. In 2006, she had a brief sojourn as a designer with local fashion label Celia Loe before going back to event wardrobe coordination a year later. What she loves most about her job is the excitement and being able to surround herself with beautiful clothes, bags and shoes everyday.
Clara Fang – Set Designer
While her friends were playing with dolls, Clara Fang was more interested in the dolls’ houses. Since she was young, her dream was to become an interior designer. Seeing how shapes and forms come together, the process of building and construction, and creating nothing into something all fascinate her. Following her childhood dream, Clara studied to become an interior designer. But it wasn’t long till she discovered a newfound passion in the events industry. In her mind, designing a set wasn’t so different from designing a room. Clara thoroughly enjoys the adrenaline rush that fills her from the start of production to teardown of a show. The past three years have seen her responsible for coordinating the set production for MediaCorp Publishing’s leading events including Styleweddings.sg, FHM Girl Next Door, FHM 100 Sexiest Women, BabyCare Festival, LIME SonicBang, and other signature events for publications I Weekly, 8 Days and more.
Adrian Seet – PR & Advertising
Adrian Eugene Seet possesses over a decade of corporate marketing and sponsorship experience from multinational corporations such as StarHub, Citibank, HSBC, and Visa – where he has managed alliance partners such as Esplanade, Raffles City, Dempsey Hill and Golden Village. Throughout his prolific career, he has handled various roadshows and major events like HSBC Wakeboard World Cup, HSBC Golf Challenge, and HSBC Women’s Champions. Like a true workaholic, he loves the fast pace and new challenges demanded by his work.
Cassandra Kok – Events and Promotions
After seven years in the events industry, Cassandra Kok knows the ins and outs of coordinating, producing and marketing a diverse range of events from fashion shows, road shows, gala parties, store openings, product launches and more. Cassandra got her first taste of event production in 2002, when she interned with PR and events specialist Style Asia (known then as Style Factory). She stayed with the company for five years before joining Launch Group, followed by a part-time stint with Ogilvy Action, before signing on with Refinery Media. Cassandra has worked on diverse projects such as Female Magazine’s 50 Gorgeous People, Singapore Repertory Theatre Gala Dinner, International Film Festival, the opening of the Prada store at Paragon, TAG Heuer Monaco 69 Launch at The National Museum, FINA World Swimming Meet, MTV Unsung Heroes, Good Charlotte’s concert in KL, and Sony Ericsson Trade Conference in Bali. You could say that when it comes to events, Cassandra has mostly been there, done it all. But she still has one wish: to be able to do a groundbreaking, unconventional event in Singapore that other people would not have even dared try.
Sarah Tan – Contributing Online Editor
During her six years in the publishing industry, Sarah Tan rapidly worked her way up the editorial ladder from magazine intern to Editor-in-Chief. Sarah’s introduction into the world of fashion publications began as an intern with the now defunct MPH Magazines publishing house, where she spent her days carrying as many as 20 shopping bags of clothes from various stores to the photography studio, steaming and shooting them, before carting them back again. Completely dedicated to providing the most newsworthy stories and latest trends to women readers, in 2006, Sarah was chosen to helm Female magazine, Singapore’s leading fashion and beauty publication. In just one year as its Editor, she helped increase readership ratings by 21% up from the previous year, according to the Nielsen Media Index. Upon leaving Female, Sarah was very quickly sought out to spearhead the launch of Cake magazine, a groundbreaking women’s luxury fashion and timepiece quarterly, as its Editor-In-Chief. Since leaving the magazine industry late last year, Sarah has been focusing on her own projects including a fashion label and a party hosting company called Trustfun.