Web Ink Now: Social media marketing explained in 61 words

APLINK urges you to watch the video embeeded in David Meerman Scott’s post – follow the link below

You can buy attention advertising

You can beg for attention from the media PR

You can bug people one at a time to get attention sales

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.

via Web Ink Now: Social media marketing explained in 61 words.

Social Proof in a Virtual World – itsReal

If EVER there was a new Virtual World Development occurring I believe we are witnessing one via Yoovolution.com

The program driven by Internet Marketing boasts 3 days 33 thought leaders 30,000 lives transformed  –  the program organisers have married internet marketing tactics with their OWN custom-built virtual world which might be better described as a virtual space. In addition, these internet marketers are trying to grasp social media opportunities via their blog, youtube, and of course facebook & twitter.

check out their promo video:

Whether these marketing claims manifest entirely is not the issue, what is reality is the virtual world that has been created and the social need that Yoovolution is attempting to satisfy, yes in turn making them money.

The tactics of SOME Internet Marketers are considered by a large percentage of the public as infecting in a hideous virus kinda way and I myself are prone to ignore the multiple pleads and email avalanche these consultants persist to do, yet it must work and it is done within the legal framework of the internet. (in most cases)

That said, the yoovolution proposition is compelling and may just be the medicine needed to kick-start virtual worlds again – something that second life the premier virtual world, but who has gone PUBLICLY MUTE and other emerging worlds like Twinity might mimic or make relevant to their worlds.

Yoovolution is about HELPING people, bringing people together to share for their personal development, as well as their personal and business growth – and participants don’t need to catch a plane to be with others also seeking answers and guidance.

So is this the ultimate Positive social influence execution of Social Proof ?

Are existing Virtual Worlds missing the point on what they really should be about ?

Are these Internet Marketers just cashing in on peoples in abilities ?

Can Yoovolution create a herd effect to bring new life to virtual worlds?

I know what i believe this develeopment offers, let me know your thoughts – APLINK – itsReal 🙂

Social Proof source: http://en.wikipedia.org/wiki/Social_Proof

Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed. Since observation of others usually provides only inconclusive information about what behavior is most profitable, the term ‘informational social influence’ is superior. Social influence in general can lead to conformity of large groups of individuals in either correct or mistaken choices, a phenomenon sometimes referred to as herd behavior. Although informational social influence at least in part reflects a rational motive to take into account the information of others, formal analysis shows that it can cause people to converge too quickly upon a single choice, so that decisions of even large groups of individuals may reflect very little information

Web Ink Now: How the Obama campaign worked with bloggers

On Election Day 2008, an amazing 25 percent of Barack Obama voters were already directly linked to him through social media, including blogs, Facebook, Twitter, and other social sites according to The Nation.

Putting aside politics and just considering the election from a marketing standpoint, I am absolutely convinced that Obama won the U.S. presidential election because he was the candidate who most strongly embraced new marketing. Way back before he even declared himself a candidate, Obama and his staff and volunteers jumped into the online world.

via David Meerman Scott’s blog Web Ink Now: How the Obama campaign worked with bloggers.

Artists Attending Singapore Tattoo Show Tat2 2010

Artists attending the Singapore Tattoo Convention – Tat2 2010 – January 8, 9 & 10 -visit Tattoo Pride fanpage http://facebook.com/TattooPride for regular updates and follow us on Twitter http://twitter.com/TattooPride

Click on the picture to view artist’s website

Tim Hendricks (Guest Appearance in Miami Ink) Gold Rush Tattoo, USA	Amanda Toy Tattoo, Italy	Patrick Sans Burly Fish Tattoo, USA	Philip Spearman Inkworks Tattoo, USA
Shark Tattoo Studio, Singapore	Pallocchini Andrea Sunskin Tattoo, Italy	Paolo Acuna Divinity Tattoo, USA	Norman Banach Norman’s Tattoo & Art Gallery, Germany
Dong Dong Mummy Tattoo, China	Sacred Ink, UK	Michelle Myles (Winner of TLC’s Tattoo War Competition @ 6th Annual Boston Tattoo Convention) Daredevil Tattoo, USA	Needles & Pins, China
Beppe Shiro Royal Tattoo, Denmark	Claudia Classic Ink & Mods, Holland	Roberto Borsi Primordial Pain, Italy	Chad Koeplinger New York Adorned, USA
Ethan Morgan Symbolic Tattoo, USA	Diau Fu Tattoo, Taiwan	Morg Armeni Morganic Heart Tattooing, Italy	Sandor Jordan Akira Tattoo, Germany
– visit the show website –
Markus Dark and Brightside, Germany	East Tattoo, Taiwan	Andy Shou Fright Tattoo, Taiwan	Genziana Cocco Sundance Tattoo, Italy
Dan Marshall Tribulation Tattoo, USA	Rod Medina King Cross Tattoo Parlour, UK	Daniel DiMattia Calypso Tattoo, Belgium	Nate Beavers Epoch Tattoo, USA
Jocke Hultman Temple of Art, Sweden	Dark Shadow Tattoo, Germany	The Left Hand Path, New Zealand	Dragon Edong El Drako Tattoo, Saipan, USA
Tommy Lee Tommy Lee Tattoos, Germany	Jack Mosher/Horimouja Body Armor Tattoo, USA	Burning Heart Tattoo, Holland	Tattoo Zeist Tattoo, Holland
Fo Guang Hang, Thailand/Singapore (Sak Yant Thai Tattooing)	Kim Saigh of LA Ink High Voltage Tattoo, USA	Shawn Barber Atelier Tattoo, USA	John Montgomery Tattoo Syndicate, USA
– visit the show website –
Joshua Carlton Great American Tattoo Company, USA	Kari Barba Outer Limits Tattoo, USA	Mario Rosenau Art Junkies Tattoo, USA	Jeremiah Barba Outer Limits Tattoo, USA
Mike De Masi Art Junkies Tattoo, USA	Shagoo Studio Shagoo, USA	Federico Ferroni Federico Ferroni Tattoo, USA	Phil Young Hope Gallery, USA
Mike Cole Mike Cole Art, USA	Jon Clue Star Blood Studios, USA	Steve Cvinar Sovereign Collective, USA	Carson Hill Carson Hill Tattoos, USA
Bob Tyrrell Night Gallery, USA	Yang Zhuo YZ Tattoo, China	Jess Yen MY Tattoo, USA	Leon Shitoujii Tattoo, France
Tim Kern Tribulation Tattoo, USA	Chris Garver of Miami Ink Love Hate Tattoo Studio, USA	Diau An Diau An Tattoo, Taiwan	Night Action Tattoo Taiwan
– visit the fanpage on facebook –
Tattoo Galerie Germany	Klaktat2 Belgium	Horitsuna Tattoo Studio Desperado, Japan	Knuckle Knuckle Energy Tattoo, Japan
Susan Ink Tank Tattoo, Switzerland	Phetrus Kings Cross Tattoo Parlour, UK	Demian Kings Cross Tattoo Parlour, UK	Zoe Thorne Zoe Thorne Tattoo, Germany
Scum Art Tattoo, Germany	Canglong Tattoo, China	Yi Xiu Tang, China	Catia Zambon Sunskin Art, Italy
Murran Tattoo, Italy	Siam Ink Tattoo, Thailand	Sunskin Studio, Malaysia	Gestochen Scharf, Germany
Cimo Tattoo, Taiwan	Belleza Tattoo, Taiwan	ZOP Tattoo, Italy	Yaksa Tattoo, China
– visit the show website –
Monkey Tattoo, Malaysia (Traditional Borneo Tattooing)	Fulltime by Eak, Thailand	Yugen Tattoo, Holland	Think Tattoo, Singapore
Skin Label Tattoo Studio, Singapore	Dream Body Art, Singapore	Kustoms 7 Tattoo, Singapore	Visual Orgasm Tattoo, Singapore
William Tattoo Studio, Singapore	8 Volts Tattoo Studio, Singapore	Body Décor Tattoo & Piercing, Singapore	Imagine Tattoo Studio, Singapore
Elvin Tattoo, Singapore	Mi Feng Tattoo Studio, Taiwan	Diau Chi Tattoo, Taiwan	Diau-Hu Tattoo, Taiwan
Diau Chang Tattoo, Taiwan	Diau Chung Tattoo, Taiwan	Alien Tattoo, Taiwan	Daio-King Tattoo, Taiwan
– visit the fanpage on facebook –
Chi-Tattoo Family, Taiwan	Hsinyi Tattoo, Taiwan	Top Tattoo, Taiwan	Yong Mo Tattoo , Taiwan
Lion King Tattoo, Taiwan	Ink-credible Tattoo Studio, Singapore	White Tattoo Studio, Taiwan	Tiao Fang Tattoo, Taiwan
Hwa Kwe Tattoo, Taiwan	Arctic Tattoo, Norway	Flyback Tattoo, Singapore	Exotic Tattoo, Singapore
Art Addictive Tattoo, Singapore	Positif Tattoo, France	Star Crossed Tattoo, Hong Kong	Tinta Tattoo Shop, Philippines
Wushang Tattoo, China	Vlady Positive Vibrations, Italy	Tattoo Mangon, Germany	Body Processing Tattoo, Taiwan
– visit the show website –
Mohan’s Tattoo Inn, Nepal	Lucky Devil Tattoo, USA	Diao Chen Tattoo, Taiwan	Golden Needle Tattoo, Thailand
Tattooism, South Korea	Tian Zhi Long Tattoo, China	Ton Thai Tattoo Studio, Thailand	Vic Tattoo, Taiwan
Duck Art Tattoo, Belgium	Evil Devil Tattoo, Taiwan	Tian Zun Tang Tattoo Studio,China	Forever True Tattoo, UK
Mr. Tattoo, Taiwan	Holy Mark Tattoo, Taiwan	Mayin Tattoo, Taiwan	Cheng Long Tattoo, Taiwan
JK Tattoo, Taiwan	Long Tattoo, China	Tattoo City Art Studio, Malaysia	Horiyasu Asakusa Horiyasu Studio, Japan
– visit our fanpage on facebook –
Eric Michalovic Devine Street Tattoo, USA	Adrian Williard Magnum Opus Tattoo, UK	Smilin’ Demons Tattoo, Germany	XT- Tattoo, China
ZiYou Tattoo, China	Yao Zhan Tattoo, China	Smokov Tattoo, Bulgaria	Utopia Studio, Singapore
HE Tattoo, China	In’s Tattoo, Singapore	Tattoo Jimmy, Germany	Arts Elemental New Zealand Art of Maori Tattoo
		No Photo
Junior Kult Tattoo, Poland	Dave Kult Tattoo, Poland	Jeff Tattoo Studio, Malaysia	Iron Monkey Tattoo, Germany
Red Star Tattoo, Germany	Lovisa Tattoo, France	Taiwan Diao Tattoo, Taiwan	Tang Tattoo Studio, China
– visit the show website –
Nippon Tattoo, Japan	Evil Twins Tattoo, Sweden

Top Ten Reasons Why I Love Twitter – itsReal

See Charlie Sheen Address to President Obama about 9/11 below – this I spotted on twitter after I created this post.

I said recently that I would publish my Top Ten Reasons Why I Love Twitter – so after some careful thought here are my ORIGINAL reasons why you might want to Love your Twitter account too…

1. Inspiring – People all over the world are doing inspiring things Twitter offers you a window to glimpse at inspiration.
2. Connectiveness – I coined this phase for social media yet twitter performs this with speed. I just found twibes !
3. Learning – Twitter is a never ending source of knowledge BUT be careful what you believe
4. Lead Generator – whether buying or selling products, services or just ideas twitter out performs any other platform
5. Targettable – no matter what you follow or seek to follow you will find it on twitter
6. Change – Obama knows change – if you spend time in twitter you can see revolutions constantly – change is good !
7. *Happenings – Events of every imagination can be found in twitter celebreties, politics, disasters, business, party’s – never say I’m bored. (new edit – see video below on 9/11 by Charlie Sheeen)
8. Immediate – search & announce on twitter before anywhere else – twitter is today’s fastest gossip channel
9. Linkable – 140 chars may not be enough to tell the complete story – twitter knew this and built in links
10. Choice – YOU choose the content you get and send out – if you don’t like something unfollow if you love it – follow
    
    Follow me on twitter: http://twitter.com/aplink aka Andrew Peters

-image courtesy of Kirby Lian ---SG Tattoo Show

*Charlie Sheen addresses the President about 9/11 in a special video message, shortly after releasing his “20 Minutes with the President,” specifically addressing 20 key points that need to be answered by a truly independent investigation.

Sheen’s message is a call to action, not only for President Obama to address the pertinent issues, but for activists everywhere to pressure their representatives and leaders, wherever they may be, to ‘be on the right side of history’ and take back the country through peaceful revolution and true grassroots dissent.

Win tickets to NDP rehearsals from Twinty

Twinity have 3 pairs of tickets to be won for the NDP Rehearsals 2009 – To win simply Register at http://twinity.com/en/singapore, download & install the twinity client. Next head into “orchard virtual” located at “lion city” take a snapshot or postcard. Upload this image to our fanpage on facebook.

http://www.facebook.com/pages/Virtual-Singapore/110968898336

Final Step: Send an email to andrew @ metaversum.com, and you will be in the draw for tickets to the NDP 2009 rehearsals. 2 pairs for July 25th and 1 pair for August 1st rehearsals. – Don’t Delay !!

NOTE: Existing twinity members are eligible to enter but they must send an email as requested above. Contests open to Singaporeans, Permanent Residents or valid Work Permit holders. Winners will be selected by random draw and notified by email.

Virtual Singapore gets ready to host Singapore celebrations for the world’s 1st National Day Parade in a Virtual World – twinity – watch this video.

What social media can’t do – haircare…in the air with Jetstar

Hats off to Sunsilk & Jetstar for doing the unthinkable and turning the onboard safety demonstration into an onboard passenger interactive ad –

– not only will the flight attendants wave shampoo bottles instead of seat-belts but also I imagine the mock safety vests will be covered in Sunsilk branding – the oxygen mask – hmmm how will that work… I guess the biggist reward besides making the onboard safety demo even more funny will be the free samples for all the female passengers –

– in a global 1st (or that i have heard of) SUNSILK will go down in history for breaking the airlines safety procedures in leiu of what i can only imagine to be on massive sponsorship – now even social media can’t pull off a feat like that –

– now will they make a massively expensive TVC like the folks at Air New Zealand

… to demostrate the SUNSILK Safety Procedures aboard this Jetstar Service –APLINK – itsReal

F

Ad agency vs. PR agency turf wars! – itsReal

Ad agency vs. PR agency turf wars! Pass the beer and peanuts! – Post by: David Meerman Scott

BattleOver the past year, I’ve had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.

In discussing challenges, many marketers bring up their agency partners. They really do want to work with their existing agencies to help them with social media and online marketing. Honest, they do.

via Web Ink Now: Ad agency vs. PR agency turf wars! Pass the beer and peanuts!.

Do you dare leave a comment on someone’s blog or facebook

It’s not hard to know that I am probably one of the most active people on the planet in social media and hence my sometimes meaningful and informative based actions on the Internet can be confused with over zealousness or dare i say SPAM.

I prefer over zealous in short OZ – which is coincidentally short for Australia which is where I originate.

Getting back on Topic – Do you dare leave a comment on someone’s blog or facebook, I would have to say that thankfully most of us live in a civilized world and when you have an opinion whether it be business or personal you have a right to get your opinions heard and understood – I think many have an issue with Understanding.

If you are seeking ways for people to recognise you as an expert in what you do, who you are or want to be – then the Internet & social media will allow you to show your true colours – and let you stand out.

To combat over zealousness, (OZ) I would recommend you read, as I am, a new book I have picked up called the “social media bible” it’s a marathon of a read at 821 pages – but my friend David Meerman Scott has contributed to the book as has Robert Scoble so with these 2 recognizable names (and many more) you are in for quite an absorbing read & education. The book has an online companion site and social network, which is only available if you buy the book and input the right code. For those who would like to know, the book is co-authored by Lon Safko & David K. Brake and published by Wiley. I am also pleased to note that Virtual Worlds gets a whole chapter titled “Virtual Worlds-Real Impact” in the Book.

Getting back on Topic – With a little help from experts and your own instincts you must and should dare to continue to add comments to someone’s blog, Flickr, Youtube, facebook or LinkedIn accounts, fanpages or, the list is endless on where you can comment to stand out – BUT be prepared to manage the subsequent influx into your email inbox of praises or outrage and one worded thumbs up or down comments. – APLINK

orchard virtual NDP 2009 virtual singapore twinity – itsReal

Overseas Singaporeans will be able to join in the action as well. Aside from catching the live feed of the parade on Channel NewsAsia’s international feed, they can log on and create an online avatar to take part in the celebrations in a virtual Orchard Road.

SINGAPORE: National Day Parade organisers are already working to build up excitement for the event. It is less than a month to National Day but Singaporeans will not have to wait till then to celebrate. This year’s parade organisers have planned a month’s worth of events to kick start the nation’s birthday.

JOIN – virtual singapore on facebook

Col Ang Heng, chairman, Sponsorship and Celebrations, National Day Parade Committee, said: “We believe National Day belongs to all Singaporeans. That’s why we want as many Singaporeans as possible to participate in and own part of this National Day. “That’s why this string of activities will help encourage Singaporeans to come on board and participate in the various degrees in different ways.” There will be a series of weekly roadshows at several shopping malls to bring National Day closer to Singaporeans.

The roadshow will travel to HDB Hub on July 18, Jurong Point on July 25, Tampines Central on August 1 and Marina Square on August 8. It will include winning entries from the photo contest “Singapore My Home” and short film competition “My Pledge”. Lead-up activities will also be held at the Esplanade and eight community clubs.

Click to visit Orchard Virtual

Koh Tong Seng, chairman, Changi Simei Citizen’s Consultative Committee, said: “There’s limited tickets to go to the Marina platform, so we wanted to bring more residents out from their homes to celebrate together.” Other events include a concert at West Coast Park on August 2 and a behind-the-scenes exhibition of the parade. Singapore will also see its very first National Day Countdown Party held at Clarke Quay on August 8. The National Trades Union Congress’ Youth Wing will also hold celebrations at the Padang with a candlelight vigil.

Overseas Singaporeans will be able to join in the action as well. Aside from catching the live feed of the parade on Channel NewsAsia’s international feed, they can log on and create an online avatar to take part in the celebrations in a virtual Orchard Road. Users will have to register and download software from the website before they will be able to access the virtual areas.

orchard virtual - fanpage on facebook

If one cannot physically be at the parade itself, one can take part in the Pledge Moment. The Singapore Civil Defence chime will ring at 8.22pm during the parade to prompt all Singaporeans to recite the pledge together as one nation. – CNA/vm