GRIPPING – this is the BEST visual use of 3D virtual technology i have ever seen. The virtual presentation is married with the real time event audio – watch it.
thanks to @thewhizzer from stumbleupon for sending me the clip.
GRIPPING – this is the BEST visual use of 3D virtual technology i have ever seen. The virtual presentation is married with the real time event audio – watch it.
thanks to @thewhizzer from stumbleupon for sending me the clip.
FRAMINGHAM, 26 JANUARY 2010 – Augmented reality technology is getting a lot of attention these days — particularly the use of AR with smartphones. The idea is that by using certain software, you can turn your iPhone, Droid or other smartphone into a virtual heads-up display. Aim your phone’s camera at a shop, restaurant or landmark, and information about the place, such as hours of operation, reviews or directions, appears on the device’s screen as graphics floating over the image of the place.
Dozens of developers of mobile augmented reality apps are banking on AR becoming the Next Big Thing in the mobile market. Indeed, a recent Juniper Research report predicted that annual revenues from mobile AR apps will reach $732 million by 2014, up from less than $1 million in 2009.
During this early stage in the use of mobile AR applications, users should be advised not to set their expectations too high, because current models of smartphones have limited capabilities. But the biggest question is whether augmented reality will turn out to be nothing more than hype.
Remember a few years ago when corporations rushed to establish virtual offices and storefronts in Second Life and other virtual worlds, only to see them wither on the vine? While AR appears to be more useful than virtual worlds (and therefore more likely to succeed), it remains to be seen how the technology will be developed and adopted in real-world use. In particular, those in the business world would like to know if, and when, their operations could somehow benefit from using AR.
With those thoughts in mind, here’s a short primer on AR for mobile devices, along with some need-to-know points about the technology.
Augmented reality 101 – read much more…
via Augmented reality: Pure hype or Next Big Thing in mobile?.
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Early Registration for Engage! Expo ends this coming Monday, February 2, 2009.
Engage Expo March 10-11 2009 http://www.engageexpo.com/
Engage! Expo (formerly the Virtual Worlds Conference) is the event for youth and young adult brands, media and agencies to meet and learn how to combine their existing online efforts with the unparalleled engagement opportunities and new revenue streams of the 2D and 3D Web and Virtual Worlds. Now in our third year we invite you to sign up to receive our email updates.
Subjects covered at Engage! include kids worlds, toys, social media, games, virtual goods (micro-transactions), tween and teen-oriented virtual worlds, 3D Web advertising and licensing strategies.
Engage! Is All About Immersive & Engaging Solutions For Fun And Profit
Early registration ends next week – on February 2, 2009. Register now and save. TRACKS: Engaging Kids | Engaging Youth | Virtual Goods and Gifts
Speakers
Additional speakers are being added. Be sure you sign up for our email to stay updated.
Tucker Aaron, Lead Strategist, Animax Entertainment
Larry Andreini, ZEO, RIDEMAKERZ
Jan Andresen, CEO, Weblin
Pano Anthos, President and CEO, Hangout Industries
Maria T. Bailey, CEO, BSM Media
Chris Bergstresser, Co-founder and CEO, Webcarzz, Inc.
Lauren Bigelow, General Manager and SVP Marketing, WeeWorld Inc.
Dr. James M. Bower Ph.D., Founder, Chairman, and CVO, Numedeon Inc.
Yuanzhe (Michael) Cai
Timothy Chang, Principal, Norwest Venture Partners
Ro Choy, Vice President of Business Development, RockYou
Lee Clancy Jr., VP of Product Management & General Manager of Direct Revenue, IMVU
Jorian Clarke, CEO, Circle 1 Network
Jesse Cleverly, connective media
Benjamin T. Duranske, Attorney, Pillsbury
Jared Freedman, President, Code4Software LLC
Barry Gilbert, VP & Research Director, Strategy Analytics
Richard Gottlieb, President, Richard Gottlieb & Associates, LLC
Neil Harris, Executive Vice President, Simutronics
Julie Hochheiser, Senior Web Editor, Seventeen.com
Steven Hoffman, CEO, RocketOn, Inc.
Charles Edward Hudson, VP of Business Development, Serious Business
Teemu Huuhtanen, President, North America & EVP Habbo Business, Sulake Corporation Ltd.
John Hwang, Director of Products, Automotive, RockYou
Nabeel Hyatt, Founder and CEO, Conduit Labs
Joe Hyrkin, Vice President, Sales & Business Development, Gaia Online
Dan Jansen, CEO and Co-Founder, Virtual Greats
Sean Kane, Attorney, Drakeford & Kane LLC
Marta Kagan, Vice President of Marketing, Viximo
Jouni Keranen, President, iLemon
Thom Kidrin, President/CEO, Worlds.com Inc.
Daniel Kruchkow, Head of Digital Strategy, Crush Management
Dr. Andreas Lober, Partner, SchulteRiesenkampff
Kenneth Locker, SVP Digital Media, Cookie Jar Entertainment
David Lord, President, CEO of Knowledge Adventure
Sean McGowan, Managing Director, Equity Research Department, Needham & Company
Ravi Mehta, Vice President of Publishing, Viximo
Nic Mitham, CEO, K Zero
Philippe Moitroux, CEO, TAATU
Sergio Monsalve, Principal, Norwest Venture Partners
Dell Monson, Vice President of Marketing, Hidden City Games
Izzy Neis, Sr. Community Manager, Six Degrees Games, Inc.
John L. Nicholson, Senior Associate, Pillsbury’s Global Sourcing
Jason Oberfest, Vice President of Business Development, MySpace
Jerry Paffendorf, Co-Founder, Wello Horld
Matt Palmer, Executive Vice President and General Manager, Stardoll
David Perry, Chief Creative Officer, Acclaim
Laurie Petersen, General Manager, Minyanville Family Media Inc.
Michael H. Pinkerton, COO, Metaverse Mod Squad
Joi Podgomy, VP, Interactive Development, Ludorum
Ken Ruck, VP of Global Digital, HIT Entertainment
Sean Ryan, CEO, Meez
Sabri Sansoy, Chief Technology Officer, Animax Entertainment
Sally Schmidt, Executive Producer, Circle 1 Network
Andrew Schneider, Co-Founder and President, Live Gamer
Joey Seiler, Editor, VirtualWorldsNews.com, Virtual Worlds Weekly
Christopher V. Sherman, Executive Director, Founder, Virtual Worlds Management
Anu Shukla, CEO, Offerpal Media
Adrian Si, Interactive Marketing Mgr, Scion
Ted Sorom, CEO, Rixty, Inc.
Reuben Steiger, CEO and Founder, Millions of Us
Sibley Verbeck, CEO, The Electric Sheep Company
Margaret Wallace, CEO, Rebel Monkey
Regine Weiner, Service Game Director, NR2B Research, Inc.
Jeff Weiser, Head of Analytics, SGN (Social Gaming Network)
Dan Yue, CEO, YouPlus
Jeremy Zorn, Vice President of Product Development, myYearbookAdditional speakers are being added on a daily basis. Be sure you sign up for our email to stay updated.
Engage Expo March 10-11 2009 http://www.engageexpo.com/
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