APLINK loves this post for it’s TRUE value and helpful suggestions – congrats to the author – Ambal
What Is Content Marketing?
Content Marketing – The Ultimate Cheat Sheet
|By Ambal Balakrishnan|
The axiom “Build it and they will come” has been changed to “Provide compelling content and they will come”. If you are creating or marketing a white paper, Ebook or any other type of content, you probably have already heard all the buzz about Content Marketing and are wondering
* What is Content Marketing?
* Why should I care about Content Marketing?
* Where do I get started?
* How do I apply “Content Marketing” concepts in creating and marketing White Papers or Ebooks?