Tag Archives: social media

Facebook Shared Personal Data With Advertisers Without User Consent

Facebook, the giant social network now under fire over its privacy practices, has been sending personal information to online advertising companies without its users’ consent, according to a Harvard Business School professor who filed a letter of complaint with the Federal Trade Commission Thursday.

See full article from DailyFinance: http://srph.it/awSPTP

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Magazines to sell subscriptions via Facebook

GLOBAL – Synapse, a division of Time Inc, is collaborating with e-commerce developer Alvenda to allow Facebook users to buy print magazine subscriptions via Facebook news feeds.

The system, which Alvenda expects to make live in July or August, will also allow Facebook users to expand those blurbs of magazine content that are now common in the news feed into full articles, complete with advertising without leaving the news feed.

Facebook users that share a magazine article link with their friends will have the option of expanding the item into a full article with ads and an option to subscribe.

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Fast-growing Facebook aims for more social Web

(Reuters) – Facebook’s user base is growing at its fastest rate ever, the online social network company said on Wednesday as it rolled out features that link the company’s platform more tightly with outside Web sites.

Facebook’s “open graph” would let people see information tailored to their lives and interests wherever they are on the Web, the company’s chief executive Mark Zuckerberg said at the f8 conference in San Francisco.

The idea, Zuckerberg said, is to make Facebook the center of the increasingly social and more personalized experience that people encounter when they use the Internet. Facebook also wants to make it easier for other websites to share information across Facebook’s user base of more than 400 million people.

“We’re building toward a Web where the default is social, every application and product will be designed from the ground up to use real identity,” he said.

Facebook users would be able click on a “like” button next to content on sites such as Time Warner Inc’s CNN and Walt Disney Co’s ESPN, and share the information on their Facebook profiles in a better way than the “share” button that many sites use.

Those sites in turn could display content from a Facebook user’s network. For example, a box on CNN.com could show that three friends “liked” a certain story.

Facebook has also partnered with review site Yelp and music discovery service Pandora, to enable more widespread sharing of users’ preferences across those sites.

In addition, Facebook and Microsoft, which owns a small piece of the social network, are launching a document creation and sharing application, based on Office 2010, that can be accessed through Facebook and an outside site.

Facebook, which has faced criticism for sharing too much user information, deflected questions about privacy concerns.

In a press conference following the keynote, Zuckerberg said applications on third-party sites will share no more information than before.

“I think what this actually means is that people are going to be sharing less of their information when they don’t need to around the Web,” he said.

GROWING FAST

Since its creation in a Harvard dorm room in 2004, Facebook has emerged as one of the Internet’s most popular destinations and is increasingly challenging established Web powerhouses like Yahoo Inc and Google Inc.

Facebook is the fourth-most visited site in the United States, and displaced Google in January to become the top U.S. site by total number of Web pages viewed.

Facebook’s event comes a week after rival social networking sensation Twitter held its developer’s conference in San Francisco, and announced that it had signed up more than 100 million users — marking the first time the company has revealed its number of users.

In September, Facebook said that it had recently turned free cash flow positive, meaning that it makes enough money to cover operating costs and capital spending.

Facebook director Mark Andreessen also told Reuters last year that the company would surpass $500 million in revenue in 2009.

Last year, Facebook received $200 million in funding from Russian Internet investment firm Digital Sky Technologies, in a deal that pegged the value of Facebook’s preferred shares at $10 billion. DST also bought more than $100 million of common shares directly from Facebook shareholders, valuing Facebook’s common shares at $6.5 billion.

(Reporting by Gabriel Madway. Editing by Maureen Bavdek and Robert MacMillan)

Fast-growing Facebook aims for more social Web

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Facebook? Twitter? Microsoft tops social media use

(Reuters) – Twitter and Facebook are the bane of many bosses, but a new survey has found that employees at Microsoft Corp are the most social media-savvy in the world.

The survey, the first by sales and marketing contact database NetProspex, ranked the top 50 companies based on their social network membership, frequency of social media posts on Twitter and other blogs, and the friendliness or connectedness of a sample of employees for each organization.

The NetProspex Social Index was determined after an analysis of more than 100,000 business executives from the Fortune 1000 companies in the first quarter of 2010.

“This report shows that in today’s business environment, employees throughout many of the country’s largest corporations are using social networks,” Gary Halliwell, CEO of NetProspex, said in a statement.

“This presents a new opportunity for sales and marketing prospecting and lead generation, as strategies adapt to encompass the landscape of social networks.”

The survey found that almost half of companies analyzed have employees throughout their organization on social networking sites, with Microsoft leading the way.

Not surprisingly, the list was dominated by technology and software companies, while online retailers such as Amazon.com and eBay claimed two of the top five rankings.

Google and Walt Disney Corp rounded out the top 5, while Microsoft’s rival Apple ranked number 10.

Microsoft’s tech-savvy ranking comes almost a week after the company launched two new phones — the Kin One and Kin Two — aimed at the youth market and which will enable users to use Facebook, MySpace and Twitter accounts with ease.

(Writing by Miral Fahmy, editing by Jeremy Laurence)

Facebook? Twitter? Microsoft tops social media use

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Jetstar to switch 40% of marketing budget into social media – mUmBRELLA

Budget airline Jetstar has announced a “significant shift in marketing spend”, with 40% of its budget to go into social media.David May, Jetstar’s head of marketing and PR, said the move – which will be implemented during the next financial year – followed trials during 2009. The move marks bad news for print, with Jetstar a big newspaper advertiser. Jetstar is the first major brand to make such a dramatic shift of marketing spend into social media.The announcement coincides with Twitter’s fourth anniversary.In a release citing “traditional media becoming more expensive and fragmented”, the company said:

“The significant shift in marketing spend shows Jetstar’s increased focus on social media and acknowledges the significance of social and digital media as a marketing tool.”May said: “We’ve conducted some very successful marketing and PR campaigns via social media in the past 18 months, including YouTube and Twitter, and the response has been phenomenal. “The increase in costs of traditional media compared with the audience reach is significantly higher than with social media, where you can potentially reach hundreds of thousands of consumers with the one simple online message – and digital TV isn’t filling the gap.”He added: “It’s clear our customers are comfortable in the online space and as Jetstar is essentially an online retailer, it makes sense for us to embrace social media outlets. Online media channels gives us immediate access to our consumers. Social media offers more value for money and is a smarter way to reach our customers.”

read more plus videos at Jetstar to switch 40% of marketing budget into social media – mUmBRELLA.

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Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA

Despite having withdrawn from Second Life, Ganschow argued that brands need to plan that any social media presence is long term, rather than just for the duration of a campaign. Last year also saw Telstra close its Now We Are Talking blog at short notice. However, Ganschow said that Telstra will now stick with any social media iniattives it launches.

She said: “It’s a courtship, not a speed date. It’s like having a great party and inviting your friends and come midnight kicking them out.

“Having learned what we now know, we will keep every new launch live and active.

“We get bored long before our customers have even woken up and worked out what our message is.”

Meanwhile Nielsen’s director of analytics Mark Higginson warned agencies against raising client expectations about what social media can deliver. He said: “If you set up the expectation that buzz will equate to sales, clients will go away inappropriately optimistic. We need to keep the lid on over inflation of hype. Otherwise we’ll be in the same space we were where everyone wanted a viral video.”

And, Nick Love, executive director of business development at Fox Interactive Media conceded that the company’s MySpace had lost its way. He said: “In the bad old days of MySpace, we grew into silos and failed to innovate and as a result we are where we are today.”

He predicted: “In two years time we will be talking about how MySpace has become an integral part of the entertainment space.”

read more via Telstra: We pulled out of Second Life to follow our customers – mUmBRELLA.

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Web Ink Now: Social business beyond just the marketing department

Many will be aware of my keen following of David Meerman Scott – below is an excerpt from his blog relating to business social media – something that many people keep asking me… the distance between the US and Asia Pacific is only based on hours in flying time – yet even whilst many companies are checking out social media in Asia Pacific the steps are small.

Social business beyond just the marketing department – by DM Scott

It seems there are three phases of development as an organization matures its social business:

1 Fear and distrust of social networking and a culture of saying “no” to tools like Facebook, YouTube, and Twitter. I’d say this is where 25% of companies are right now.

2 Putting a few people in the marketing department “in charge of that social stuff.”This is where more than half of companies are today.

3 Developing a social culture throughout the organization, including social business in each department. Less than 25% of companies have matured to this stage. IBM is there. The U.S. Department of Defense is too. Many others have written on this theme.

Just this weekend, I found these posts: Jeff Bullas asks: Who Is Winning At Social Media Marketing: Ford or General Motors? Jeff talks about how Christopher Barger at GM and Scott Monty at Ford are leading the way in social media. I’ve travelled to Detroit to meet with both and have video interviews with Christopher and Scott. I can say with certainty that both of GM and Ford are pushing social business down into the organization.Also writing on this theme is Peter Kane who asks: Why You Don’t Need Your Communications Team? Peter asks who’s important on the communication front? Customer service representatives? Sales departments? The $10 per hour worker on my floors? Peter answers his own question by stating the obvious: All are. All are new marketers.

Read nore : Web Ink Now: Social business beyond just the marketing department.

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TweetPhoto Gets More Social With Facebook, Twitter, And Foursquare

APLINK says – This is good news for foursquare users and businesses implementing foursquare strategies as currently image uploads are not available.

First launched back in April 2009, TweetPhoto has been steadily building out its service with multiple useful features, including Foursquare integration and a partnership with Kodak. Today, the site is getting a huge overhaul with more social features and a new iPhone app.TweetPhoto has now added the ability to sign in with Twitter OAuth, Facebook Connect, MySpace OAuth and Foursquare OAuth so that a user of any one of these social networks can use TweetPhoto as a stand alone photo sharing service. The site will also be rolling out LinkedIn support in the next few weeks. In addition to login capabilities across all four of these services, TweetPhoto users can also link these social networking accounts together. Once you link your Facebook, Twitter, MySpace , or Foursquare accounts on the site, your photos uploaded to TweetPhoto can be simultaneously broadcast to all of the networks.

via TweetPhoto Gets More Social With Facebook, Twitter, And Foursquare; Launches Better iPhone App – washingtonpost.com.

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Suzi Orman – Can i afford twitter

Originally played at the Shorty Awards in NYC on March 3, 2010. The events depicted in this segment are fictitious. Any similarity to any person living or dead is merely coincidental. No technology entrepreneurs were hurt in the making of this video. More at http://www.shortyawards.com

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YouTube – Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape

Building Personal Brand Within the Social Media Landscape. Note: This presentation contains adult language.


YouTube – Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape.

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