Marketing Interactive news report on 1st Singapore Tattoo Show 2009 and Social Media
Singapore – 15,000 people showed up at the inaugural Singapore Tattoo Show, a figure three times more than expected, thanks to some clever marketing on social media platform phenom Facebook.
The three-day convention, held on 9 January at Singapore Expo, was organized by Kirby Lian who appointed Pacific West Communications to handle the marketing communications for the show.
“Being the first time, funds were limited,” Andrew Peters, regional director Asia Pacific, for Pacific West Communications, said.
Pacific West was engaged by organizers to market the Singapore Tattoo Show over three months ago, with initial PR efforts using the traditional press release proving to be less viral. Peters then decided to ramp up the social media aspect of the strategy – aggressively tapping on Facebook and his blog.
“With Facebook, I initially seeded it with 100 of my friends which I thought would be open to the idea of tattoos and then decided to look around the internet and set up Google Alerts for anything related to tattoos or anything related to Chris Garver [a celebrity tattoo artist who was invited to the convention],” Peters said.
In October, Peters created the Facebook Group called Tattoo Artistry as a promotional tool for the event and within two weeks it went from 100 people to 1000. It now has become an online regional tattoo community with nearly 4,000 members.
“I think if any event company not looking at least to engage social media as a way to generate activity for an event before it actually happens, are crazy,” he said.
read more courtesy of Marketing Interactive: http://www.marketing-interactive.com/news/10498