Tag Archives: social marketing

Social Networks, Not Just For Kids Anymore | WebProNews

From the outset Facebook was a bit more grownup than MySpace, which has been, at least according to Internet legend, the teen realm. But as of the end of 2008, grownups have pretty much raided all of the social networks.

Recently, one teen I know lamented that his friends at school preferred Facebook. “MySpace is better,” he said. “They let you customize your page and there aren’t as many old people there.”

He’s trying to lead a movement, but if and when he returns to MySpace he may be in for a surprise. According to Pew Internet and American Life, the number of adults using social networks has quadrupled since 2005.

And that means there are more adults using social networks than teens these days. Though 65 percent of teens are populating online networks compared to only 35 percent of adults, the number of people in the world over 18 is obviously much larger.

Don’t get those supposedly stuffy grownups wrong, though. They really take the “social” part of social networking seriously. Pew says adults use social networks primarily for personal reasons, like connecting with people they already know, and reserve business networking for where it belongs: at sites like LinkedIn.

Fortunately for the teens concerned about adult saturation, the bulk of grown up social networkers skew younger: 75 percent of the those ages 18-24 are networking, compared to just seven percent of those over 65.

But don’t expect that to last forever. Says one Kentucky-to-Atlanta transplant I know who has not yet embraced the online social network: “A friend of my parents died and, aside from the posting in the local paper, the family only sent out word via Facebook. And I’m like, is this the way it’s going to be? The only way I’m going to know if somebody dies is if I’m on Facebook?”

via Social Networks, Not Just For Kids Anymore | WebProNews.

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Social Media Predictions For 2009 | Social Media Explorer

Anyone in Social Media marketing for clients or businesses using social media should check out this list of social media predictions 2009 – Thanks Mr Jason Falls !!!


Community and collaboration are wonderful things.

Fourteen great minds on social media have shared thoughts on what 2009 may have in store for us. Here’s some of what they’re thinking:

* “Although it is now cheaper to launch an initiative leveraging Web 2.0 technology – it requires qualified and passionate people to make them successful.” – David Armano

* “You may not always start the year as a leader, but you can certainly finish it that way.” – Rohit Bhargava

* “Intimacy touches emotion; emotion powers conversation.” – Pete Blackshaw

* “Doors are going to close all over the social web. Why? Because the money didn’t come the way people thought it would.” – Chris Brogan

* “The tipping point has not only *not* been reached, but could still tilt *away* from Social Media.” – Todd Defren

* “There’s a lot of fixing that needs to be done.” – Jason Falls

* “Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball.” – Ann Handley

* “We’re going to develop a set of better metrics to help guide, direct and validate ‘commitment’.” – Joseph Jaffe

* “The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis.” – Charlene Li

* “After a pre-qualifying wrestling match…” – Ben McConnell

* “These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them.” – Scott Monty

* “The recession will force revenue results out of social technologies.” – Jeremiah Owyang

* “Companies that focus on earning love will thrive during hard times, and kick ass when good times return.” – Andy Sernovitz

* “Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter.” – Greg Verdino

Read more:

via Social Media Predictions For 2009 | Social Media Explorer.


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Which Social Media Service? | socialutions

social media choices

Which Social Media Service? | socialutions

There are 48,500,000 listing on Google when you type in “Social Media Services“. There are 36,100,000 listing when you type in “Social Media Business Services.

A review of the listing only five pages deep reveals “advertising, ad placement and design services” are the dominant services. It appears as though the majority of the service providers think “social media” is about ad placement, click through, ad analytics and fundamentally the offerings are applying old tricks to new media. One thing is clear, there is a huge market of suppliers offering to help companies enter the world of social media. The problem is some may start you off on the wrong road.

Read More: Which Social Media Service? | socialutions

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HypoCol & Web 2.0 – in the News – Singapore’s Digital Life 220108 -itsReal

web 2.0 platforms are ideal for companies that have limited budgets…

HypoCol In the News


Filed under andrew peters, aplink, asia, cholesterol, cholesterol management, community, entrepreneurs, facebook, free wiki, free wikis, health, healthcare, heart attack, hypocol, marketing, online forums, PR, Public Relations, singapore, social networking, social networks, web 2.0, wellness, wellness community, wetpaint