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The Social Media Marketing Blog: The Business of Social Media

Excerpt from Scott Monty’s Blog – How cool Scott Monty is Ford’s Head of Social Media

They asked me about Alan Mulally’s foray into Twitter, and ultimately the question moves toward monetization. They wanted to know how Ford is advertising on social networks. My response (which of course was more about our communications efforts):

“We’re not interested in advertising on social networks; we’re interested in getting in there and interacting with people.”

via The Social Media Marketing Blog: The Business of Social Media.

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