Refinery Media launches auditions for Season 2 of SUPERMODELME.tv

SINGAPORE, December 2009 | After a successful debut of SUPERMODELME.tv online on 16 June 2009 on www.SUPERMODELME.tv and airing of re-versioned episodes on AXN, Refinery Media has now opened up online auditions for Season 2 of SUPERMODELME.tv.

Evelyn Leckie, the eventual Season 1 winner of SUPERMODELME.tv, walked away with SGD$10,000 as well as product sponsorships from Acer Mobile, Redken and The Ascott. Evelyn has been signed on with one of the top modeling agencies in Singapore and gotten herself on the covers of Shape, Jetstar Asia Magazine and T3 as well as some commercials immediately after winning the competition in Singapore.

Season 2 of SUPERMODELME.tv will be filled with more exciting challenges to stretch the limits of the contestants.

Female contestants will need to meet the following requirements:

Age: 16 to 25 years old
Height: 1.7m and above
Personality: Confident and Outspoken
Spoken Language: English
Nationality: Anywhere

Interested parties will need to submit their audition video and 3 profile pictures in order to participate at http://www.supermodelme.tv/season2

The videos will be uploaded for worldwide viewers to judge the 1st round of Castings. Successful applicants will go through to the 2nd round of Castings by a panel of judges. A series of questions will need to be answered within the video.

Closing Date for entries: February 28th, 2010

HER WORLD: covers SUPERMODELME.tv

EVELYN LECKIE CROWNED She came to Singapore as a wide-eyed 17 year old. Then, Supermodelme.tv happened. And Evelyn Leckie had to deal with giant squids, frog-catching, reverse bungees, Zorbing, wearing a bikini at a wet market…and as a testament to how young they start ’em in this industry – a photoshoot wearing nothing but a G-string. Her sweet nature earned her the thumbs up from most viewers and the votes from Her World readers (click to see video). But what of her “posing” skills, considering this is a modelling competition? Well, with the judges constantly raving that they couldn’t believe she just barely started modelling (at a hair show, no less), is it any wonder Evelyn finally grabbed the crown away from the seemingly more experienced Christabel and the often overlooked Kathlene?

At the Zouk finale (click here to see photo gallery) on 22nd August, we finally got to see Evelyn and the rest upclose. All 10 girls strutted their stuff in different segments. Christabel did her thing in the runway challenge with a walk that will soon bring her to London Fashion Week. And after hearing her honest confession about her body insecurities on the show, Kathlene’s pose-off in a bikini with some very hot male models made us feel like proud parents. Was this really the body they criticised for having baby fat? Take that, judges! In the end, Evelyn took away the great prizes, including a $10,000 FEVO Mastercard which she assures us, she’ll spend on her education. And that goes to show she really deserved to win.

MODEL BEHAVIOUR With the competition finally behind them, the top-3 – Kathlene McKinney, Christabel Campbell and Evelyn Leckie – visit the Her World office to tell us what really went on behind the scenes. Evelyn Christabel Kathlene

On why they joined the competition Christabel: My agency told me about the show, and I thought it’d be good for my career. And this would be the fastest and easiest way to add to my portfolio. Kathlene: I joined with my agency and I thought that the show would let me know if I wanted to do modelling or not. Evelyn: My agent sent a digital photo of me from a hair show that I did straight to Karen (Seah, founder of Refinery Media). I got in which was a big surprise. On the one thing they would like to change after watching themselves on TV K: I would stop trying to get in front of the camera because I was terrible in front of it. E: Remember that karaoke day? I went a bit over-the-top because Rebecca Tan was there. I was over-confident because I wanted to complete the task but I think it was too much. C: I kind of wish I self-censored a little bit. I mean, I didn’t really say that many things but I wish I didn’t reveal so much of myself, even though it was supposed to be a reality show. On the toughest part of the competition C: Just being comfortable with myself because I tend to be a bit more reserved and introverted and I might appear a bit uptight on camera. My challenge was learning to loosen up and be more real. So because of that, after I watched the show I thought that I shouldn’t have bothered trying! K: I’m not used to following orders. I get really worked up and that caused people to get stressed with me and not like me. E: I felt the hardest part was the beginning when we first arrived. I was so homesick because I haven’t been away from home for that long with nine different strangers! Our phones were taken away and I felt I couldn’t cry or anything because the cameras were in your face. But the friendships we made made things better. On living with other girls 24/7 C: Horrible. Like never again! K: The best part was that if we wanted to talk to somebody, there’d be somebody to talk to. If we wanted to borrow something – like if someone got their period, you could say ‘hey, do you have a tampon?” If it were guys, they’d be like ‘what?’ And it wasn’t bitchy at all, everyone was pretty friendly. E: By the time we got into the house, we all just felt like friends from school. It was hard living in another country but I guess everyone helped us to deal with our homesickness. On whether the challenges helped them C: Some did, some didn’t. E: Maybe the frog one really helped us… K: The bikini at the wet market definitely not. C: We actually kicked up a really big fuss when they told us about it. I really didn’t see the point in that one! E: And we felt pretty bad for the aunties and uncles and children. K: Yeah, everyone was in their pyjamas! Kathlene on bikinis and being skinny in the industry They kept telling me to lose weight. They said ‘you still have baby fat on you’ and I’m like ‘I’m 17, you know, what do you want me to do?’ It was actually a really, really big thing for them. That was pretty difficult for me but I can understand, because in this industry you got to be really skinny. Which I don’t know if I want to be anymore? For the bikini shoot – because they kept telling me to lose weight, of course I was going to feel uncomfortable, especially with cameras around. But for the finale show, I wore pretty much a thong, all over these guys! Christabel on being an Asian face in Fashion You guys are a local magazine and you know what kind of models you hire. Because of that, I primarily did runway because they’re slightly less picky about runway. Runway’s more about skills and not skin colour. It was difficult and it’s still very difficult. I think Karen has just attempted to change the industry, but it’s not going to change just because of one thing. It’s going to be a long process. I would love to stay here and change the industry, but it’s not gonna happen, to be honest. Evelyn on coming out tops I know my friends helped me out with the voting but I was very surprised I won. When I first got accepted into the show, I thought that I’d be back in a week because I was certain I’d be the first person to go. So, it was a real big surprise to stay till the end. As for the $10,000 prize money, normally I spend money once I get it. But I think I’m going to save for something special, like my education. On their future plans E: I’ve been accepted to UWA in Perth, but I’ve deferred for this. Maybe halfway through next year I’ll start, depending on how well this is going. C: I would love to be a journalist. However, I want to travel now and the easiest way for me to do that is to stick to modelling and try something different. I’m going to do that for another year. I’m going back to London after this, for London Fashion Week in September and also just to model in general because I would like to travel and live somewhere else. K: I would like to do interior design in the future. But I don’t know where I’m going to be in a month – Vietnam, Thailand or Singapore because it depends on my dad’s job. I would still like to model but I’m going to study first and have something to fall back on.

CIARA SCHMALFELD: MIS-UNDERSTOOD? Ciara was singled out on the show as an outcast. But as we found out, there was more to her story than what we saw.

On comments made by the other girls on the show I haven’t watched the show but I’ve heard some of the comments made by the other girls, mostly through one of my girl friends. From what I’ve seen and heard, they weren’t uncalled for. I’m pretty okay with them.

On why she under-performed I had a lot of issues going on back home (in the US) that I didn’t tell people about. My friends were like ‘you were very outgoing, and you just stopped.’ And I agree – I was outgoing at first but things just started wearing me out. I did want to do the competition, I wanted to make it far, but I don’t think I gave 110% because my confidence was shot. I was emotionally, mentally and physically drained. So if I could go back and do it all over again now, I think I would do a better job. I feel a lot better and healthier and a lot of things have been settled back home.

SUPERMODELME.tv the final face off!

Catch the final webisode on Thursday, 3rd September 2009
www.SUPERMODELME.tv

After 10 weeks of intensive competition, the winner of Asia’s first online reality programme was excitedly revealed, at the finale party of www.SUPERMODELME.tv. Staged at Zouk on 22nd August, Saturday, the final showdown, that will be broadcasted online on 3rd September, was filmed ‘live’, amidst a crowd of over 1,000 guests and with the attendance of some of the leading faces in the Singapore fashion industry.

Warming up the party were presentation-flashes of webisodes, images and videos of SUPERMODELME.tv; the star-studded party was accented with the presence of renowned fashion luminaries, celebrities, business associates, media friends, as well as the ardent audience-fans of http://www.SUPERMODELME.tv.

Hosted by supermodel – Charmaine Harn and show producer/choreographer – Rizal, the http://www.SUPERMODELME.tv final face off, kick-started with the much awaited appearances of the final top three contestants – Kathlene McKinney, Christabel Campbell and Evelyn Leckie; who were reunited with their seven other eliminated counterparts.

Christabel Evelyn Kathlene

A photo shoot challenge framed by Jeremiah Ang of Geoff Studio, and a catwalk challenge dressed in Frederick Lee Designs, saw Kathlene, Christabel and Evelyn, pit their tip-top modelling talents, amidst an intensified situation – in front of a ‘live’ audience.

The participation of celebrity and international models to the catwalk challenge – Ethel Cho, Tinie, Charmaine Harn, Kristen D, Kazumi and Yang Xu, all who helmed the modelling scenes during their reign, added a sheer boost, to the confidence of the top three finalists.

With the public’s voting comprising of 50% (internet, SMS, onsite-mobile voting boxes) and the remaining 50% voted by judges – Andrew Tan – Creative Director, The Refinery Studio & Managing Director, Andrews Models KL; Jeanette Ejlersen – Fashion & Beauty Director, Her World; Marcus AC – Celebrity Show Producer and Fashion Stylist and Olivier Henry – Photographer, Milk Photographie, the stakes for the evening, were indeed on a level of fashion-high.

The evening’s fanfare also saw the announcement of the winner of the Her World / NuYou Readers’ Choice Award, which went to Evelyn Leckie and the winner of the Best Use of Social Media Award, which was presented to Fiona Thomas.

Culminating the high points of the night, was the revelation of the winner of Asia’s first online reality programme – the prestigious title of SUPERMODELME.tv was conferred to Evelyn Leckie, who walked away with a S$10,000 value FEVO Mastercard, a cover shoot with JetStar Asia inflight magazine, four days three nights stay at Somerset Azabu East in Tokyo, an Acer F900 Windows Mobile Phone, a Redken and M.A.C. hamper.

Kathlene Chrsitabel Evelyn

“I was so ecstatic, I never expected to win. I am so excited and grateful for this wonderful opportunity I have been given,” said Evelyn.

First runner up, Christabel Campbell won for herself a S$5,000 value FEVO Mastercard, a four days three nights stay at The Ascott in Kuala Lumpur, a Redken and M.A.C. hamper, whilst second runner up, Kathlene McKinney earned herself a S$4,000 value FEVO Mastercard, four days three nights stay at the Citadines in Bangkok and a Redken and M.A.C. hamper.

The crowd’s shrill enthusiasm was further heighten, when five winners who had accurately voted for the winner of SUPERMODELME.tv, were separately presented with a Samsung Preston mobile, handset Xbox set and Redken hampers.

Revelry at the finale party of SUPERMODELME.tv continued on, as the fashion-sassy crowd strutted their best dance moves, and with previsions of greater anticipation, for Season Two of SUPERMODELME.tv.

Asia’s first online reality programme – SUPERMODELME.tv was proudly presented by StarHub and supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link Pte Ltd and MasterCard Worldwide, and also supported by the following partners: Exploit Technologies Pte Ltd (A member of A*STAR), Jetstar Asia Airways, The Ascott, Redken, M.A.C., Tiger Beer, Piper Heidsieck, Russian Standard Vodka, Red Bull, F&N, alldressedup, diva, Dorothy Perkins, Massimo Dutti, Max Studio, Miss Selfridge, Pull and Bear, PUMA, Rip Curl, River Island, TOPSHOP, Warehouse, ZARA, Her World, NuYou, Clark Quay, Mimolette, Red Dot Traffic, Zouk, Suncoast Sitra, True Group, IDP, Akamai, m:idea and Webvisions.

Catch the final webisode on Thursday, 3rd September 2009
www.SUPERMODELME.tv

About Refinery Media
A subsidiary of events company, The Refinery Studio, Refinery Media, a multimedia micro studio, was formed in March 2009 by its founder, Ms. Karen Seah. The core business of Refinery Media is producing original content for the 360 platform which comprise of Web, Mobile and Television.

Refinery Media produced http://www.SUPERMODELME.tv, a 20-webisode online reality model search competition that showcases the challenges and struggles encountered by 10 aspiring models from across the Asian continent. This reality series was launched online on 16 June 2009 and also has some behind the scenes footages being shown on Starhub Mobile.

Together with Exploit Technology Pte Ltd (A member of A*STAR), Refinery Media will be developing a English to Chinese/Bahasa translation subtitling technology called Substream.

Also available on PressReleasePoint
SUPERMODELME.tv the final face off!

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Top 10 Asia SUPERMODELS start the fight..

Refinery Media launches SUPERMODELME.tv in a MOU Signing with Exploit Technologies

SINGAPORE, May 2009, the signing of a Memorandum of Understanding (MOU) between multimedia production agency Refinery Media and Exploit Technologies Pte Ltd – a member of A*STAR – will see the beginnings of Substream, the latest webbased subtitling technology to hit Singapore’s new media industry which allows viewers to switch between English and Mandarin subtitles with ease as they view online programmes, including SUPERMODELME.tv, a reality model search conceptualised and produced by Refinery Media.

Conducted through a press briefing at the Red Dot Traffic Museum, the MOU signing ceremony will be graced by Guest-of-Honour, Mr. Lim Chuan Poh, Chairman of A*STAR and finalises the partnership between Exploit Technologies, as represented by Executive Chairman Mr. Boon Swan Foo, and Refinery Media, by its Founder Ms. Karen Seah, who is also one of Singapore’s most successful entertainment and nightlife entrepreneurs. Conducted through a press briefing at the Red Dot Traffic Museum, the MOU signing ceremony will be graced by Guest-of-Honour, Mr. Lim Chuan Poh, Chairman of A*STAR and finalises the partnership between Exploit Technologies, as represented by Executive Chairman Mr. Boon Swan Foo, and Refinery Media, by its Founder Ms. Karen Seah, who is also one of Singapore’s most successful entertainment and nightlife entrepreneurs.

“A homegrown start-up like Refinery Media is a bright spark in today’s economic climate. I am impressed with the drive and courage of Refinery Media’s founder, Karen Seah, in investing in a new media startup despite the crisis. This is an inspiring story of how a young Singaporean pushes on, despite the downturn, to leverage made-in-Singapore technologies to find open up new market opportunities,” said Mr. Boon.

Set to debut on 16 June 2009, SUPERMODELME.tv is a twice weekly, 20-episode online model search that will showcase the ups and downs encountered by ten aspiring models from Singapore, Malaysia, Korea, Thailand, the Philippines and even India, as they compete for the Grand Prize of S$10,000 and for the chance of becoming the next prominent Asian face to grace runways and fashion magazines.

Hosted by Singapore’s first supermodel, Charmaine Harn, the road to success for the triumphant model will not be easy as they must deal with the pressures of living together under one roof. Above all else to avoid weekly elimination, they must impress a panel of resident judges, made up of established fashion industry veterans, including prolific fashion photographer Geoff Ang and guest judges such as fashion designer Frederick Lee and celebrity hairstylist, David Gan, through a series of specially designedchallenges.

SUPERMODELME.tv is not your average web-based reality programme with the introduction and use of Hyperspot technology, the hottest tech-speak that will bring virtual lifestyle entertainment to the very next interactive level. With Hyperspot technology enabled, viewers can receive real-time information on the models’ apparel, as well as exclusive hair and beauty tips, simply by clicking on the images of their choice. Viewers will also be able to enjoy instant information on the brands, prices and even details on where to buy the outfits worn by the models.

At the same time, there will maximum programme participation as viewers can interact directly and freely with the models via online voting, web conferences, virtual chat-rooms and even post their comments and thoughts about the programme on the website.

“SUPERMODELME.tv – Asia’s most groundbreaking online reality programme, is the result of my vision and attempt to bridge the vacuous canvas and connection between the fashion world and the tech-savvy audience. The audience will be able to experience the thrill and receive immediate fulfilment of knowing where to purchase that desirable get-up, for example, or even learn the most up-to-date methods in coifing chic runway hair-dos”, added Ms Seah.

Asia’s first online reality programme – SUPERMODELME.tv is proudly presented by StarHub and supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link Pte Ltd and MasterCard Worldwide, and also supported by the following partners: Exploit Technologies Pte Ltd (A member of A*STAR), Jetstar Asia Airways, The Ascott, Redken, M.A.C., Tiger, Piper Heidsieck, Russian Standard, Red Bull, F&N, alldressedup, diva, Dorothy Perkins, Massimo Dutti, Max Studio, Miss Selfridge, Pull and Bear, PUMA, Rip Curl, River Island, TOPSHOP, Warehouse, ZARA, Her World, NuYou, Mimolette, Red Dot Traffic, Zouk, Suncoast Sitra, True Group, IDP, Akamai, m:idea and Webvisions.

“We are proud and excited to be associated with this reality TV show made for the Internet. It showcases a new engagement model for both TV viewers, and Internet users used to watching videos online. StarHub Mobile customers will also get exclusive mob-isodes of ‘behind the scenes’ footage and ‘confessions’ filmed by the models themselves using StarHub-provided camera handsets. We are pleased to provide our Hub Trooper Premium Technical Support service to Refinery Media where the cast and crew will enjoy the extensive range of StarHub’s entertainment, communications and connectivity services on location throughout the shoot. They will be able to access to StarHub’s cable TV programmes while staying in touch with the world, and their friends and family both online and on mobile”, said Ms Iris Wee, Head of StarHub’s Marketing.

TOP 10 Models in SUPERMODELME.tv and the judges’

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10 MODELS. 10 WEEKS. 1 HOUSE. 1 WINNER
10 gorgeous girls in one house, all competing to become Asia’s next big modeling sensation. What can possibly go wrong? Join the girls on their journey to fame as they pout and strut their way through weekly challenges and elimination rounds.

Who will crack under pressure? Who will be the resident bitch? Who will overcome all odds to turn her dream into reality? You decide, because we’re letting you play a part in it.

SUPERMODELME.tv THE Judges

Geoff Ang – Photographer/Director

Taking the Singapore and Asian fashion scene by storm, fashion and advertising photographer, Geoff Ang has been creating beautiful, thought-provoking and edgy pictures for many years. A self-taught lensman, 32-year-old Geoff has been shooting since the age of 16. In 1998, he set up GEOFFSTUDIO, doing still-life photography. In 2001, he began to specialize in fashion photography. Now, he is indisputably one of the most in-demand fashion photographers, both locally and internationally. His relentless pursuit for visual creativity has led him to directing TV commercials.

Geoff’s accolades include Singapore Fashion Awards where he won “Fashion Photographer of the Year” after only eight months in the fashion business as well as advertising awards in the Clio, NY Festivals, The One Show, Indonesian Advertising Awards and the London International Advertising Awards.

Olivier Henry – Photographer

After graduating from Paris’ Parson’s School of Design and SPEOS Paris Photographic Institute, Olivier Henry decided to leave France in search of a new journey. He moved to Singapore nine years ago and started Milk Photographie. Since then, he has built up an impressive roster of clients including Evian, L’Oreal, Raoul, Mont Blanc, Mercedes Benz, Johnnie Walker, Veuve Clicquot, Singapore JewelFest, Singapore Airlines, Sony, Levi’s as well as numerous local and international publications. Most well-known for his portrait photography, Olivier has shot many local and international celebrities and artistes. He was also commissioned to shoot Sophia Loren, Debbie Gibson and The Pussy Cat Dolls’ portraits.

Olivier has had five personal exhibitions to date – the latest commissioned by Swiss watchmaker Baume et Mercier, featuring a collaboration with well-known Singaporean film director Royston Tan.

Jeanette Ejlersen – Fashion and Beauty Director

Jeanette Ejlersen is the fashion and beauty director of Her World, Singapore’s No. 1 women’s magazine. She has been dubbed “Singapore fashion world’s queen-maker” for having plucked a fresh-faced Zoe Tay from the streets 20 years ago, seeing the promise in the late model Bonny Hicks and launching the careers of models Jacqueline Albas and Serena Adsit. Jeanette has been in the industry for 24 years, having started off as a fashion intern with the now-defunct GO magazine in 1982.

Grace Lee – Editor-in-Chief

Grace Lee is the Editor-in-Chief of NuYou magazine. A leading Chinese-language fashion and beauty publication in the region, NuYou has two editions in Singapore and Malaysia. Grace was instrumental in starting the Malaysian edition and it is now one of the most widely read Chinese magazines in Malaysia. Popular and widely respected for her intimate knowledge and up-to-the-minute predictions of fashion trends, the fashion industry veteran has been invited to judge many fashion design competitions including the Mercedes-Benz Asia Fashion Awards. Her passion is to help the world appreciate Asia Pacific’s best fashion designers.

10 MODELS. 10 WEEKS. 1 HOUSE. 1 WINNER SUPERMODELME.tv

10 MODELS. 10 WEEKS. 1 HOUSE. 1 WINNER
10 gorgeous girls in one house, all competing to become Asia’s next big modeling sensation. What can possibly go wrong? Join the girls on their journey to fame as they pout and strut their way through weekly challenges and elimination rounds.

Who will crack under pressure? Who will be the resident bitch? Who will overcome all odds to turn her dream into reality? You decide, because we’re letting you play a part in it.

Register now and be among the select few to watch pre-show videos and trailers, receive exclusive SMMTV party invitations, and even spend a day on the set of this groundbreaking online reality series!

FACEBOOK: http://www.facebook.com/group.php?gid=75478893554

Official SUPERMODELME.tv site: http://supermodelme.tv/

Twitter: http://twitter.com/supermodelme

Social Media Release:Asia’s Most Groundbreaking Online Reality Programme – SUPERMODELME.tv

Asia’s Most Groundbreaking Online Reality Programme – SUPERMODELME.tv

Presented by Refinery Media and Jointly Supported by A*STAR

Refinery Media, a multimedia production agency, launches Asia’s most groundbreaking English online reality show SUPERMODELME.tv – where 10 models from across the Asian continent including Singapore, Malaysia, Korea, Thailand, the Philippines and India will compete to be Asia’s next hottest face on runways and magazines.

SUPERMODELME.tv will stretch over 20 episodes and be broadcast online twice a week. The online reality series will showcase the ups and downs that aspiring models encounter in their professional careers – from dealing with the thrilling and glamorous but unforgiving demands of the fashion industry, to the bonding sessions or brash disputes with the other models. Viewers will be kept thoroughly entertained as one model is eliminated each week until the winning model is chosen out of the Final Three.

Helming SUPERMODELME.tv is founder of Refinery Media, Karen Seah. A successful, established entrepreneur in the lifestyle and entertainment scene with several notable nightclub and restaurant outlets under her belt, Seah has shown impressive insight into youth marketing. Tapping on the popularity and accessibility of Internet entertainment, Seah has conceptualized this revolutionary online reality TV series as a bridge between new media platforms, online youth culture and the local fashion landscape.

The revolutionary technology behind SUPERMODELME.tv, is one in which Refinery Media will be introducing to Singapore as well as the rest of the world.

Called Hyperspot technology, instant gratification can be delivered right to our fingertips; with one click of the mouse, viewers can have immediate access to the brands, prices and stockist locations of the outfits the models are wearing. Another click and viewers can learn who styled the models’ hair, what makeup they are wearing, and even get exclusive beauty and styling tips from well-known industry stylemeisters.

In addition, Refinery Media’s collaboration with Exploit Technologies Pte Ltd (A member of A*STAR) is to develop SubStream – a web-based subtitling technology that will allow viewers to easily switch from English to Mandarin subtitles while they watch the program. This bold innovation allows original content to be aired across different countries, from east to west and vice versa, thereby opening doors for smaller production companies to have their content seen by others all across the world.

SUPERMODELME.tv will debut online on 16^th June 2009, Tuesday.

Details of Asia’s first interactive English online reality series SUPERMODELME.tv are as listed:

Webpage: www.SUPERMODELME.tv

Debuts: 16^th June 2009, Tuesday

Official Facebook Group: http://www.facebook.com/group.php?gid=75478893554