Tag Archives: new social media

Social Networks, Not Just For Kids Anymore | WebProNews

From the outset Facebook was a bit more grownup than MySpace, which has been, at least according to Internet legend, the teen realm. But as of the end of 2008, grownups have pretty much raided all of the social networks.

Recently, one teen I know lamented that his friends at school preferred Facebook. “MySpace is better,” he said. “They let you customize your page and there aren’t as many old people there.”

He’s trying to lead a movement, but if and when he returns to MySpace he may be in for a surprise. According to Pew Internet and American Life, the number of adults using social networks has quadrupled since 2005.

And that means there are more adults using social networks than teens these days. Though 65 percent of teens are populating online networks compared to only 35 percent of adults, the number of people in the world over 18 is obviously much larger.

Don’t get those supposedly stuffy grownups wrong, though. They really take the “social” part of social networking seriously. Pew says adults use social networks primarily for personal reasons, like connecting with people they already know, and reserve business networking for where it belongs: at sites like LinkedIn.

Fortunately for the teens concerned about adult saturation, the bulk of grown up social networkers skew younger: 75 percent of the those ages 18-24 are networking, compared to just seven percent of those over 65.

But don’t expect that to last forever. Says one Kentucky-to-Atlanta transplant I know who has not yet embraced the online social network: “A friend of my parents died and, aside from the posting in the local paper, the family only sent out word via Facebook. And I’m like, is this the way it’s going to be? The only way I’m going to know if somebody dies is if I’m on Facebook?”

via Social Networks, Not Just For Kids Anymore | WebProNews.

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Filed under advertising, aplink, marketing, PR, Public Relations, singapore, social networking, virtual worlds

want to see something NEW in the Social Media Space – itsReal

Invite initially came from twitter…

You are cordially invited to watch and participate in a LIVE web demo of XID at http://ustream.tv/channel/brianshaler, starting at (about) 1:00pm MST/Arizona Saturday 2/2/2008….

What is XID?

The XID project is intended to provide a free, open, and decentralized method of sharing your online presence with your friends.

The most important thing about social networks is being connected with your friends. By storing and filtering your friends’ XID information, you will easily be able to see which of your friends already have accounts on any given social network. No email address book importing. No searching for each of your friends’ names. You don’t need to rely on the web site’s friend-finding mechanisms if you have XID.

What will be Demo’d?
XID is a platform, and when the platform is launched, so will a set of complementary applications. The applications involved are not yet complete. I will be showing and explaining what has been completed so far. Currently, there is an optional web application that is intended to allow new users to quickly and easily set up an XID card without looking at any code. There is also a Firefox extension that allows users to import and manage their friends’ XID cards.

Web Application
The web application consists of these key features:

  • Registration/Login: Create a card and come back to edit it
  • 3-step process of creating an XID card: Save basic personal information (Name, Location, etc), contact information, and profile URLs (all optional)
  • Profile URLs: People who use the same screen name on multiple sites can add them to their XID card with one click
  • Public URL for XID card: Give this URL to their friends

Those features have been at least partially implemented and they can be previewed right now. There will be more features in the near future.

Firefox Extension
The Firefox sidebar extension consists of these key features:

  • Add: Paste a friend’s URL and the extension will retrieve the friend’s XID card and add it to a local/client-side database
  • Friends List: Display all friends and show how many social networks they are on
  • Networks List: Display all networks friends are on, in order of popularity
  • Friend Detail View: Display all social networks a specific friend is on and provide links to the user’s profiles
  • Network Detail View: Display all friends on a given social network
  • Recent Activity: Shows if friends have added or removed any social networks

Again, those are features that are at least partially implemented and there will be more to come.

NOT Just a Tour
There is no scheduled end time for this Live web demo. After an initial tour is complete, I will discuss current and future features with anyone in the UStream chat room (UStream account NOT required to participate!). I will also work on writing code to implement features while discussing them. Live.

At the expense of a little productivity, I will attempt to multi-task.

For Singapore and Asia interested people here is the time it will be in Singapore !

Phoenix (U.S.A. – Arizona) Saturday, February 2, 2008 at 1:00:00 PM UTC-7 hours MST
Singapore (Singapore) Sunday, February 3, 2008 at 4:00:00 AM UTC+8 hours

Get more updates details here: on Brian Shaler Blog

APLINK will be there !


Filed under PR, Public Relations, social networking, social networks