5 Ways Traditional Media Companies are Using Online Video

Some clues for Local Media companies across Asia Pacific !

Woody Lewis is a Social Media Strategist and web Architect. He authors a blog at woodylewis.com about social media strategy for newspapers.

Online video is standard fare on many web sites. Businesses use video to drive marketing and communications, customer care, staff training, and many other processes. They have also put pressure on traditional media companies by embedding more ads in online video content, effectively shrinking traditional marketing budgets. What about the media companies themselves? How do they use online video, and which companies are seeing results that can potentially impact their business, and the public’s perception of them?Below are five examples of traditional media companies using online video to adapt to the changing new media landscape.

Read more at: http://mashable.com/2009/07/31/traditional-media-online-video/

Check out emerging Virtual Worlds Web TV Startup Life-On-Line From Australia – g’day Mr Cropper

Singapore celebrates its national day soon and the party happens in the virtual worlds too as Twinity marks the launch of ‘virtual’ Singapore. We chat with Twinity’s co-founder on Life On Line www.life-on-line.tv.

orchard virtual NDP 2009 virtual singapore twinity – itsReal

Overseas Singaporeans will be able to join in the action as well. Aside from catching the live feed of the parade on Channel NewsAsia’s international feed, they can log on and create an online avatar to take part in the celebrations in a virtual Orchard Road.

SINGAPORE: National Day Parade organisers are already working to build up excitement for the event. It is less than a month to National Day but Singaporeans will not have to wait till then to celebrate. This year’s parade organisers have planned a month’s worth of events to kick start the nation’s birthday.

JOIN – virtual singapore on facebook

Col Ang Heng, chairman, Sponsorship and Celebrations, National Day Parade Committee, said: “We believe National Day belongs to all Singaporeans. That’s why we want as many Singaporeans as possible to participate in and own part of this National Day. “That’s why this string of activities will help encourage Singaporeans to come on board and participate in the various degrees in different ways.” There will be a series of weekly roadshows at several shopping malls to bring National Day closer to Singaporeans.

The roadshow will travel to HDB Hub on July 18, Jurong Point on July 25, Tampines Central on August 1 and Marina Square on August 8. It will include winning entries from the photo contest “Singapore My Home” and short film competition “My Pledge”. Lead-up activities will also be held at the Esplanade and eight community clubs.

Click to visit Orchard Virtual

Koh Tong Seng, chairman, Changi Simei Citizen’s Consultative Committee, said: “There’s limited tickets to go to the Marina platform, so we wanted to bring more residents out from their homes to celebrate together.” Other events include a concert at West Coast Park on August 2 and a behind-the-scenes exhibition of the parade. Singapore will also see its very first National Day Countdown Party held at Clarke Quay on August 8. The National Trades Union Congress’ Youth Wing will also hold celebrations at the Padang with a candlelight vigil.

Overseas Singaporeans will be able to join in the action as well. Aside from catching the live feed of the parade on Channel NewsAsia’s international feed, they can log on and create an online avatar to take part in the celebrations in a virtual Orchard Road. Users will have to register and download software from the website before they will be able to access the virtual areas.

orchard virtual - fanpage on facebook

If one cannot physically be at the parade itself, one can take part in the Pledge Moment. The Singapore Civil Defence chime will ring at 8.22pm during the parade to prompt all Singaporeans to recite the pledge together as one nation. – CNA/vm