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Brandtology Assists Governments to Listen and Engage Net-Generation Citizens

Brandtology Assists Governments to Listen and Engage Net-Generation Citizens
Listening to new media is the first step to online engagement

Singapore, June 16 2009 Brandtology, a leader in providing business and brand online intelligence services, today announced that it will be showcasing its solutions to help governments listen and engage online at iGov2009 at CommunicAsia from 16 to 18 June 2009 at the Singapore Expo Hall 3 booth number 3C3-08.

Themed ‘Integrating Public Services, Engaging Citizens’, the iGov Global Exchange draws 60,000 international participants from governments, the industry and media from about 100 countries and regions across Europe, America, Asia Pacific and the Middle East.

“Online media offers governments the potential to have a cost-effective yet scalable dialogue with citizens,” said Eddie Chau, CEO and founder of Brandtology. “The first step in the engagement process is to listen to online conversations to assess sentiments.”

“For example, posts about the H1N1 influenza virus are being widely discussed in various online media channels around the world, reflecting citizens’ concerns about government actions to combat the spread of the virus.”

“Brandtology’s proprietary and multi-lingual technology helps governments tap into online opinion and make informed policy decisions,” said John Kerr, Regional Director, Edelman Digital Asia-Pacific.

Edelman, together with Brandtology, announced a strategic partnership in May 2009 to offer a range of digital services based on deep online analytics to help Asian governments, marketers and corporate communicators successfully navigate the opportunities and risks to be considered when engaging influencers and communities online.

For more information, please contact:

Aaron Koh
Brandtology Pte Ltd
Tel: +65 6593 9888
Mobile: +65 9489 4557
Email: aaron.koh@brandtology.com

About Brandtology
Brandtology provides business and brand online intelligence services round the clock from its 24×7 Command Centres. Manned by trained specialists, Brandtology enables organizations around the globe to make timely and informed strategic decisions. Brandtology’s Digital Conversation Management System (DCMS) is powered by an intelligent opinion mining and ticket-processing system which aids organizations in listening to online digital conversations generated from blogs, forums, micro-blogs, news sites and other social medium. Brandtology serves a multitude of clients in diverse industries and public sectors where online intelligence matters. Brandtology’s proprietary technologies, coupled with proven processes and trained specialists, enable clients to improve their brand equity, increase revenue and to gain a competitive edge. For more information, please visit www.brandtology.com

About Edelman

Edelman is the world’s largest independent public relations firm, with 3,400 employees in 54 offices worldwide. Edelman was named “Large Agency of the Year” in 2008 by PRWeek and a top-10 firm in the Advertising Age “2007 Agency A-List,” the first and only PR firm to receive this recognition. CEO Richard Edelman was honored as “2007 and 2008 Agency Executive of the Year by both Advertising Age and PRWeek. PRWeek also named Edelman “Large Agency of the Year” in 2006 and awarded the firm its “Editor’s Choice” distinction. For more information, visit www.edelman.com or www.edelmanapac.com


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