Review: *Personality not included – Rohit Bhargava Part 2 – itsReal

To be quite honest… my last book that I read with anticpation was David Meerman Scotts’s The New Rules of Marketing & PR – since then the hectic reality of Singapore business life made me believe that there is no time to read, how wrong am I. The opportunities to increase and support my belief in social media, web 2.0 & Blogging where driven home after I read David’s book – i would joke with people, have you seen my BIBLE.

Now come’s along Rohit’s *personality not included, it has sat on my spare couch since I went to the evening at Ogilvy’s office in Singapore – the embossed colourful chickens on the front cover trying to tempt me to take a peak. Even the forward by Guy Kawasaki, not enough to break the NOISE from my daily client servicing, to learn something new.

*personality not included, is doing just that, I am learning new things based on real situations. So much so that I am reading the book in cafes, taxis & buses. I have this awesome Accenture Promotional gift which is a highlighter one end and tiny post-it note styled tabs at the other, I am highlighting, Tabbing all i find interesting and “it makes alot of sense” points in Rohit’s book. I am reading it slow- re-reading if I did not get it the first time, I am involved in the book, making sure I understand it completely.

I would urge any blogger that wants to take their new found role in the internet seriously to pick up a copy, I hope to be a more “aspirational” blogger as a result of Rohit’s book…

More to come….

So far, getting Great !

Review: *Personality not included – Rohit Bhargava Part 1 – itsReal

A few weeks back (quite a few) I was fortunate to attend Rohit Bhargava’a presentation on his new book, *Personality not included, at Ogilvy Singapore’s office. Amongst local bloggers and Ogilvy staffers Rohit illustrated how the book came to be and some secrets about the book. You will have to buy a copy to find them out.

I have only scrapped the surface of the book on yet another of my bus rides to Kuala Lumpur, Malaysia from Singapore. I know it;s a five hour ride but I got distracted by a movie. (Catherine Zeta-Jones)

When I got the book after Rohit’s presentation I was mystified by the – what i now know as the Visual Bookmarking, which can be seen on the outer edge of the pages. This is one secret I will give away. The book comes in two parts, Part One is Rohit’s thoughts and supporting case studies of his concept relating to a companies personality or lack of whilst Part two offers guides n tools that correspond to Part One. Clever Rohit !

Another clever addition is that as you read you come across a circle which tells you to “go to guide” – and a page number – diligently I followed the instruction and arrived at the page and well, you will find out if you buy the book.

“PERSONALITY” what an amazing keyword to apply to business. Why has it not been used before ?

Although I have managed to reach page ? I have found a GEM which is directly linkable to a project I am working on, Thanks Rohit

I have a bit of spare time in KL so I will get to read more of this book and give you my next review soon.

Final Note: Rohit’s writing is a bit cheeky as is his publisher: for instance on the usually boring copyright page – opposite Rohit’s autograph 🙂 it states – No chickens were harmed in the writing, printing or distribution of this book.

So far so good…

*Personality not included