Tag Archives: brightkite

FOURSQUARE – a commercial users perspective

A venue owner shares his perspective of FOURSQUARE going as far to say it has the potential to be the new Twitter – what he seems to have neglected however is that FOURSQUARE can connect with Facebook & twitter – by doing so FOURSQUARE covers its bases and leverages on the 2 most successful social media platforms to date to attrract new users to its platform. – APLINK

ps: I am also trialing brightkite – which I kinda like due to its intergration with images from your mobile device.

Foursquare a new social media application launched last year in March. I have a feeling that Foursquare will grow exponentially in 2010 becoming the new social media hit and let me explain you why.

Foursquare is a location-based social network mobile application that helps you connect with venues and friends using GPS via your mobile device. Foursquare is a win-win situation. It pleases the patrons and the venue owners. In Foursquare there is a social mechanism where people say where they are hanging out or staying and through a built in g ame system it will reward them for doing so, with badges and titles.

The system really empowers the venue owner, it helps identify his customers with their real names ( sometimes it is hard on twitter) and it helps to know who comes in more often. I see it as a technological loyalty system without the cost of it as it all comes integrated in the apps. The application also includes the suggestion’s area with tips and to do list for future people checking in at the same venue..and it also helps the patrons being identified for what they really are i.e.: newbie, local and loyal. Foursquare triggers some sort of respect-benefit for the patrons in the acknowledgement of the title that the patrons have gained through checking in to the venue multiple times. Patrons will also enjoy the shared tips and recommended to do list that other patrons have left for them. To me, as a venue owner, it is a super cool application, and it makes a lot of sense from any point of view.

read more via Social Media NZ Presents: Social Media School – Home.

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brightkite many glitches but – itsReal

What is Brightkite?

Brightkite is the simple way to keep up with friends and places. It lets you see where all your friends are, so you can spend more time with them. You can also discover places in your neighborhood and meet other locals along the way.

What Does APLINK Think?

Brightkite reminds me of the early facebook days and then also Twitter – I could at first see little use for both of the before mentioned social platforms, however today I mock that I spend 36 hours a day in facebook and now manage around 8 twitter accounts.

But unlike facebook & twitter. Brightkite has many – let me call them – glitches but after re-attempting different things it seems like magic brightkite does what it is kinda meant to do. The best thing about brightkite is its ability to connect facebook & twitter to your travels via your smartphone, I have an HTC Hero which is android based and there is a brightkite app – hey and it works !!!

So, what do I think – APLINK can’t help but be on as many social platforms he can find and that make sense. Brightkite seems to make sense for now & with an alexa rank of 12,581 – alot more people than me must seem to think itsReal too.

note: to find me on brightkite my nick is OZAWESUM – that’s one of the glitches I can’t seem to fix. I forgot my APLINK password and can’t seem to generate a reset – so have had to re-register with a new account.

TIP: if you have a business especially a venue, restaurant or bar – register and create your business location – it’s free and yet another signpost to your doorstep courtesy of SOCIAL MEDIA.

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