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How not to interview Forbes’ Youngest Billionaire – Mark Zuckerberg – itsReal

BusinessWeek’s Sarah Lacy at the South by Southwest Interactive conference was panned by the audience here — and in near-real time in the blogosphere.

Mark Zuckerberg
Mark Zuckerberg

That the social-media circus turned against its reigning ringmaster had more to with Ms. Lacy’s meandering questions and diversions into anecdotal tales of her previous interviews with Mr. Zuckerberg than it did with the Facebook CEO’s answers. Indeed, at one point he even suggested to her that she ought to ask questions — as opposed to sharing her thoughts — prompting the restless SXSW crowd to burst into applause.

Strange interview technique
Early in the interview when Mr. Zuckerberg started talking about Facebook’s Spanish-language expansion, Ms. Lacy interrupted to talk about her enthusiasm for Spain; when Mr. Zuckerberg got the floor back he explained that the expansion was more about his site’s popularity in Colombia. At another point she told a story about a previous interview she had done with the 23-year-old billionaire at Facebook’s office, relating that when the session had ended, Mr. Zuckerberg was drenched in sweat, and that he had a prevalent facial tick “like a little bird.”

Read more: Advertising Age

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