Tag Archives: australia online ad spend

Online advertising surpasses $1.7 billion for 2008 – Marketing Magazine

Online advertising has continued to defy market conditions, surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB (Interactive Advertising Bureau) Australia in its Online Advertising Expenditure Report (OAER) which is compiled by PriceWaterhouseCoopers (PWC).

via Online advertising surpasses $1.7 billion for 2008 – Marketing Magazine.

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