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Twinity set to launch virtual Orchard Road – Business Times Singapore

Twinity set to launch virtual Orchard Road – Media coverage Business Times June 2009

FANCY walking down Orchard Road in a fully air-conditioned atmosphere? Soon you will be able to – online.


Virtual Singapore can help promote the Republic as a global city and also boost business for hotels, travel, airlines, tour guides and attractions

Twinity, a 3D online world that meshes the real with the virtual, will launch virtual Orchard Road and Marina Bay in the third quarter of 2009.

And that means anyone, anywhere will be able to explore the Singapore cityscape.


Twinity, engineered by German company Metaversum, already provides a virtual replica of Berlin.

‘Virtual Singapore can assist in the promotion of Singapore as a global city based on innovation,’ said Jeremy Snyder, managing director of Metaversum Asia.

Virtual Singapore was developed in consultation with the Media Development Authority (MDA) and Infocomm Development Authority of Singapore (IDA).

One aim is to boost business for hotels, travel, airlines, tour guides and attractions.


The project has plenty of advertising potential.

Twinity is tying up with AsiaOne – the interactive arm of Singapore Press Holdings – to seek retailers, brands and firms interested in promoting their products or space on the virtual ‘Orchard Road’.

Partners to promote Singapore’s history, rich culture and nightlife are also encouraged to join in.

‘We will work closely with Twinity to look for guest sponsors and partners for the upcoming launch, as well as to get users for the site,’ said Raymond Teo, assistant vice-president of AsiaOne’s interactive business unit.

‘We see this partnership as a key strategy to associate the AsiaOne name with a new, cutting-edge online platform like Twinity.’

As for other parts of virtual Singapore, Mr Snyder would only say the development and roll-out time-line is ‘dependent on partner relations and other external factors’.

But one thing is certain – you can look forward to sipping virtual coffee in Ngee Ann City come September.

via Twinity set to launch virtual Orchard Road – June 27, 2009.


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