Catch the final webisode on Thursday, 3rd September 2009
www.SUPERMODELME.tv
After 10 weeks of intensive competition, the winner of Asia’s first online reality programme was excitedly revealed, at the finale party of www.SUPERMODELME.tv. Staged at Zouk on 22nd August, Saturday, the final showdown, that will be broadcasted online on 3rd September, was filmed ‘live’, amidst a crowd of over 1,000 guests and with the attendance of some of the leading faces in the Singapore fashion industry.
Warming up the party were presentation-flashes of webisodes, images and videos of SUPERMODELME.tv; the star-studded party was accented with the presence of renowned fashion luminaries, celebrities, business associates, media friends, as well as the ardent audience-fans of http://www.SUPERMODELME.tv.
Hosted by supermodel – Charmaine Harn and show producer/choreographer – Rizal, the http://www.SUPERMODELME.tv final face off, kick-started with the much awaited appearances of the final top three contestants – Kathlene McKinney, Christabel Campbell and Evelyn Leckie; who were reunited with their seven other eliminated counterparts.
Christabel Evelyn Kathlene
A photo shoot challenge framed by Jeremiah Ang of Geoff Studio, and a catwalk challenge dressed in Frederick Lee Designs, saw Kathlene, Christabel and Evelyn, pit their tip-top modelling talents, amidst an intensified situation – in front of a ‘live’ audience.
The participation of celebrity and international models to the catwalk challenge – Ethel Cho, Tinie, Charmaine Harn, Kristen D, Kazumi and Yang Xu, all who helmed the modelling scenes during their reign, added a sheer boost, to the confidence of the top three finalists.
With the public’s voting comprising of 50% (internet, SMS, onsite-mobile voting boxes) and the remaining 50% voted by judges – Andrew Tan – Creative Director, The Refinery Studio & Managing Director, Andrews Models KL; Jeanette Ejlersen – Fashion & Beauty Director, Her World; Marcus AC – Celebrity Show Producer and Fashion Stylist and Olivier Henry – Photographer, Milk Photographie, the stakes for the evening, were indeed on a level of fashion-high.
The evening’s fanfare also saw the announcement of the winner of the Her World / NuYou Readers’ Choice Award, which went to Evelyn Leckie and the winner of the Best Use of Social Media Award, which was presented to Fiona Thomas.
Culminating the high points of the night, was the revelation of the winner of Asia’s first online reality programme – the prestigious title of SUPERMODELME.tv was conferred to Evelyn Leckie, who walked away with a S$10,000 value FEVO Mastercard, a cover shoot with JetStar Asia inflight magazine, four days three nights stay at Somerset Azabu East in Tokyo, an Acer F900 Windows Mobile Phone, a Redken and M.A.C. hamper.
Kathlene Chrsitabel Evelyn
“I was so ecstatic, I never expected to win. I am so excited and grateful for this wonderful opportunity I have been given,” said Evelyn.
First runner up, Christabel Campbell won for herself a S$5,000 value FEVO Mastercard, a four days three nights stay at The Ascott in Kuala Lumpur, a Redken and M.A.C. hamper, whilst second runner up, Kathlene McKinney earned herself a S$4,000 value FEVO Mastercard, four days three nights stay at the Citadines in Bangkok and a Redken and M.A.C. hamper.
The crowd’s shrill enthusiasm was further heighten, when five winners who had accurately voted for the winner of SUPERMODELME.tv, were separately presented with a Samsung Preston mobile, handset Xbox set and Redken hampers.
Revelry at the finale party of SUPERMODELME.tv continued on, as the fashion-sassy crowd strutted their best dance moves, and with previsions of greater anticipation, for Season Two of SUPERMODELME.tv.
Asia’s first online reality programme – SUPERMODELME.tv was proudly presented by StarHub and supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link Pte Ltd and MasterCard Worldwide, and also supported by the following partners: Exploit Technologies Pte Ltd (A member of A*STAR), Jetstar Asia Airways, The Ascott, Redken, M.A.C., Tiger Beer, Piper Heidsieck, Russian Standard Vodka, Red Bull, F&N, alldressedup, diva, Dorothy Perkins, Massimo Dutti, Max Studio, Miss Selfridge, Pull and Bear, PUMA, Rip Curl, River Island, TOPSHOP, Warehouse, ZARA, Her World, NuYou, Clark Quay, Mimolette, Red Dot Traffic, Zouk, Suncoast Sitra, True Group, IDP, Akamai, m:idea and Webvisions.
Catch the final webisode on Thursday, 3rd September 2009
www.SUPERMODELME.tv
About Refinery Media
A subsidiary of events company, The Refinery Studio, Refinery Media, a multimedia micro studio, was formed in March 2009 by its founder, Ms. Karen Seah. The core business of Refinery Media is producing original content for the 360 platform which comprise of Web, Mobile and Television.
Refinery Media produced http://www.SUPERMODELME.tv, a 20-webisode online reality model search competition that showcases the challenges and struggles encountered by 10 aspiring models from across the Asian continent. This reality series was launched online on 16 June 2009 and also has some behind the scenes footages being shown on Starhub Mobile.
Together with Exploit Technology Pte Ltd (A member of A*STAR), Refinery Media will be developing a English to Chinese/Bahasa translation subtitling technology called Substream.
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SUPERMODELME.tv the final face off!
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