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Porn industry tiptoes into 3D video

The excitement around 3D TV at the International Consumer Electronics Show (CES) did not appear to be influencing companies at the AVN-Adult Entertainment Expo taking place at the same time, despite the fact that the adult industry is often a first mover in new video technologies.

Electronics giants such as Sony and Samsung unveiled a range of new products for 3D home entertainment at CES, including ultra-thin-screen HDTVs and Blu-ray Disc players, in high hopes that consumers will snap them up this year.

The adult industry is taking a more cautious approach.

Some adult filmmakers are dabbling in 3D video, but most are moving slowly because of the higher production costs, the need for 3D glasses, and a belief that not enough people will buy 3D TV systems this year to justify the cost of making 3D movies.

“We’re very excited to do 3D production, but we don’t feel market penetration [of 3D TVs] has hit the level we need it to be in the home,” said Rob Smith, director of operations at Hustler Video Group, in an interview in Las Vegas. “I’m hoping by the fourth quarter of this year it will be at the point where we can justify doing a 3D product,” he said.

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