Category Archives: web

Think Before you Post – itsReal

Yesterday I attended 1st Birthday Party, it was awesum to see such a young and enthusiastic crowd, however we all know bloggers can be shy.. me included at times haha… yesterdays bloggers covered, photo sites, gossip, social issues, young entrepreneurs, business, political and even cakes

Here in Singapore we are fairly sheltered from the BIG bad world of the Internet to a large degree, surprisingly however like anything in this world we need to be mindful of our environment. Yesterday before heading to the awards i was watching STC on cable and happened to see the below video which I thought I would bring to y’all attention. From being political to being enticing, remember to Think Before You Post.

Congrats to all yesterday’s winners – Cheers APLINK


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Introducing… – itSreal

It is amazing how a simple question can uncover so much…

…after being speed around Senotosa on Todd Murray’s (founder of pride and joy BOAT I asked someone what they did, and proudly the revealed they are behind the website.

Upon arriving home I checked out and what an awesum site. Upon registering you are able to login and review a restaurant, nitelife venue or spa & beauty salon. Currently only available for Singapore but wow how it makes life easier deciding where you want to go and live it up a little. The reviews are done by you or me so they are REAL reviews. I did a quick test and found a restaurant which I think is a cool idea but falls badly on service and most important of all – the food. As with my opinion the reviewer also thinks the place should take a close look at what they are offering. Can you guess which restaurant I am bloggin about, check out and send me your answer. (Hint, I am an Australian)

Well Done to the founders of BLURBME …you have an awesum site !!!

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SINGAPORE–Velvet Puffin could well be the next MySpace, if its creators have their way.

Velvet Puffin: the next MySpace?
By Aaron Tan, ZDNet Asia

SINGAPORE–Velvet Puffin could well be the next MySpace, if its creators have their way

Launched on Monday 5th March 2007 by Singapore-based mobile software provider Radixs, Velvet Puffin is a free integrated online service that marries social networking and instant messaging, says Radixs co-founder and CEO R. Chandrasekar.

Users can download the PC and cell phone clients and get the same social networking experience via a mobile phone or desktop computer. They can chat over multiple IM networks such as MSN and Yahoo, share photos and videos, as well as create and update their blogs over either platform.

Most of Velvet Puffin features, except IM chats, can be accessed via its Web site, though a software client will provide a better user experience, according to Chandrasekar.

“The social networking experience you get on the mobile phone is stripped down in nature–and the experience is poor,” he explained. “Velvet Puffin is ‘social networking meets instant messaging’…[where] we’re using instant messaging environments to invoke social networking,” he added.

Jill Aldort, senior analyst at the Yankee Group, said in a statement: “Velvet Puffin breaks down the ‘walled garden’ experience that has traditionally characterized consumers’ mobile Web and community experiences.

“The application provides a clean, user-friendly and totally functional interface for IM, as well as [for] sharing user-generated content across the PC and the mobile phone,” Aldort added.

Until now, Chandrasekar noted, other sites have attempted to capture single features of desktop-based social networking sites on the mobile platform. By aggregating all features associated with social networking, Radixs hopes to create a “holistic” mobile social networking experience.

For example, he added, Velvet Puffin’s Java-based mobile client allows users to search and view all videos available from YouTube on their handsets–a subscription-based service that has only been available to Verizon Wireless customers in the United States since last December.

Chandrasekar says Radixs is able to stream YouTube videos to Velvet Puffin users because the publicly available videos are not owned by YouTube. The streaming technology is based on Radixs’ Motion Experience Interface (MXI) operating system that allows existing full-fledged desktop applications to run on mobile devices without any source code redevelopment.

According to Chandrasekar, MXI-based devices were to be launched by 2005 but the deal with a handset manufacturer fell through earlier that year after both companies disagreed on the “go-to-market” strategy.

“Operators were willing to work with us, but things didn’t move on due to the lack of devices,” he said. “We then decided to go client-agnostic.”

Because it is offered as a free service, Chandrasekar said some revenues will be generated from contextual advertisements that will be introduced on both Velvet Puffin desktop and mobile clients. He assured users, however, that the ads will not be intrusive in nature.

Radixs will also partner mobile operators, which will distribute Velvet Puffin’s software, Chandrasekar said, adding that the company will receive a cut of operators’ data revenue generated from the Velvet Puffin service. He said operator partnerships will be announced in due course.

“More importantly, they will provide users with price packages that include the Velvet Puffin service,” he added.

For now, however, Chandrasekar does not expect the bulk of the revenues to come from deals with mobile operators. “The direct model will still drive revenues in the shorter term because when you work with one operator, [the partnership] is only in a particular country with limited numbers of subscribers,” he said.

“But, within the next 12 to 18 months, that will change as we strike deals with more operators,” he revealed.

Chandrasekar was unable to reveal how much was spent on developing Velvet Puffin, but noted that Radixs had received US$10 million in funding from investors for developing MXI.

Source: ZDNET Asia

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Singapore Event: to host FirstEver FREE Bloggers FleaMarket – itSreal

ChainFusion Pte Ltd is the creator of the BuyButtonz online payment system. BuyButtonz will be Singapore’s most affordable, most flexible and fastest payment platform for those wanting to conduct any online, e-commerce transactions over the Internet.

The BuyButtonz system employs a mobile phone 2-factor authentication tool such that buyers receive a security PIN via an automated telephone call every time they use the system to make payment. This means that the merchants are protected against fraudsters who may make the purchase and claim later that they had not approved the payment.

As part of its launch activities The Pacific West Communications will be putting together a FREE fair and flea market showcasing ecommerce and blog-commerce stores in a popular shopping area in Singapore in early April. If you’re interested in setting up a stall together with us, do give us a buzz on +65 65637391 or email

The event to be held on April 1 2007 will be free (No Joke) to all. Members of the public are invited and encouraged to support this unprecedented initiative. More details will be available soon.

Nets Press Release here: BridgeLink



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Building Business on Second Life – itSreal

BridgeLink: cairns

This Monday, CBS Corp. invested in a virtual world content developer called Electric Sheep Co in hopes of expanding its reach beyond television sets in living rooms. CBS will give about $7 million in financing for the developer, known for its success in creating 3-D spaces in online virtual worlds.

CBS Interactive’s president Quincy Smith said of the deal: “We believe that all these virtual worlds represent next generation communications platforms.” Electric Sheep’s spokesman chimed in saying “We’re helping [entertainment companies] bring their audiences into Second Life or other virtual worlds and then developing more entertainment experiences for that audience.”

Electric Sheep has many entertainment heavyweights among its client list: Major League Baseball, Yahoo Inc., Nissan, and Sony BMG Music Entertainment. The president of Millions of Us–an Electric Sheep competitor–recently postulated that Second Life will be near-photo quality five years from now.

This gives major media corporations a huge new arena in which to advertise. Just last month, AOL launched an interactive “mall” called “AOL Pointe” on Second Life, in which users can buy clothes for their avatars and interact together in a typical mall-type setting. CBS and AOL are on to something, seeing Second Life as the next step for the Web.

Because Second Life comes equipped with tutorials to teach users how to interact and build and advertise, it is an attractive playground for consumers and corporations alike. Perhaps this is where the Internet is migrating–it isn’t crazy to think that, in a few years, maybe a decade, the Internet will no longer be two-dimensional, but three-dimensional, like a world in Second Life.

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Facebook Founder can’t make up his mind – itSreal


PALO ALTO, California (AP) — As’s mastermind, Mark Zuckerberg is sitting on a potential gold mine that could make him the next Silicon Valley whiz kid to strike it rich.

But the 22-year-old founder of the Internet’s second largest social-networking site also could turn into the next poster boy for missed opportunities if he waits too long to cash in on Facebook Inc., which is expected to generate revenue of more than $100 million this year.

The bright outlook is one reason Zuckerberg felt justified spurning several takeover bids last year, including a $1 billion offer from Yahoo Inc.

“We clearly have a bias toward building than selling,” Zuckerberg said in a recent interview. “We think there is a lot more to unlock here.”

The build-or-sell dilemma facing Zuckerberg is becoming more common among the precocious entrepreneurs immersed in the latest Internet craze, a communal concept of content-sharing that has been dubbed “Web 2.0.”

Besides Facebook, other Web 2.0 startups frequently mentioned as prime takeover targets include online video site Metacafe Inc. and Photobucket Inc., which has emerged as one of the Internet’s busiest destinations by hosting personal videos and photos that are routinely linked to top social-networking sites like MySpace and Facebook.

These sites find themselves at a critical juncture reached several years ago by the Internet’s first big social-networking site,, which chose to stay independent instead of selling. That decision is now regarded as one of Silicon Valley’s biggest blunders.

Web 2.0 startups have emerged as hot commodities because they are drawing more people away from television, newspapers and other media traditionally used for advertising. Online video channels and social networks, a catchall phrase attached to sites that enable people with common interests to connect and deepen their bonds, are particularly hot.

Deep-pocketed companies are now angling for a piece of the Web 2.0 action — a quest that already has yielded a couple big jackpots, helping to propel the sales prices of startups to their highest levels since the dot-com boom.

News Corp. paid $580 million in 2005 to buy MySpace, the largest social-networking site, and Google Inc. snapped up video-sharing pioneer YouTube Inc. for $1.76 billion late last year.

“I’m surprised a lot more companies haven’t already been bought,” said Reid Hoffman, a veteran Silicon Valley executive who has invested in many startups, including Facebook. “My hunch is the deals are only going to get more expensive in 2008 and 2009.”

In 2006, the average price paid for a startup funded by venture capitalists rose 19 percent to $114 million. That was the highest amount since the dot-com frenzy of 2000 when the average price of venture-backed startups peaked at $337 million, according to data from Thomson Financial and the National Venture Capital Association.

If the dealmaking market continues to heat up, Zuckerberg will end up looking smart for rebuffing Yahoo and other suitors that included Microsoft Corp. and Viacom Inc.

Assuming Facebook hits its financial targets, the Palo Alto-based company should be able to command a sales price well above $1 billion or pursue an even more lucrative initial public offering of stock in the tradition of Google, Yahoo Inc., eBay Inc. and Inc. — a group of Internet icons now worth a combined $250 billion.

A Facebook sale or IPO is bound to happen eventually so the startup’s early investors, consisting mostly of venture capitalists, can realize some profits. Facebook has raised about $38.5 million since Zuckerberg started the site in 2004 while he was still a sophomore at Harvard University.

Zuckerberg has some flexibility in deciding when to cash out because Facebook already is profitable.

An IPO or sale will “make sense at some point for the company, but I never think that’s the goal,” said Zuckerberg, who is believed to control nearly one-third of Facebook’s stock. “The goal is to … continue introducing certain revolutionary products that push us to the next level.”

Marc Andreessen, who made a fortune during his 20s as co-founder of Web browser pioneer Netscape Communications, is among those who believe Facebook is going to become even more valuable during the next year or two.

“Facebook is doing the smart thing. If you are in a big market like social networking, you are usually better off waiting (to sell),” said Andreessen, who is now chief technology officer for another social-networking startup, Ning Inc. Had MySpace remained independent, it would probably be worth $5 billion now, Andreessen estimated.

Should Facebook stumble, it may some day be suffering the same pangs of regret tormenting Friendster Inc., which turned down a takeover bid from Google in 2003 when it reigned as Internet’s hottest social-networking site.

Had that offer been accepted, Friendster founder Jonathan Abrams and a small group of early investors reportedly would have received $30 million in Google stock that would have been worth about $1 billion today.

Abrams left Friendster in 2004 after a falling out with the company’s venture capitalists. Now working on its fourth chief executive since Abrams’ departure, Friendster so far hasn’t been able to recapture the buzz that once made it a prized commodity.

In January, Friendster attracted just under 1.3 million U.S. visitors, leaving it far behind MySpace (61.5 million visitors), Facebook (19 million visitors) as well as several relative newcomers to social networking like, and, according to data from comScore Media Metrix.

Other tales of woe are bound to emerge after the latest dealmaking cycle winds down, predicted Ken Marlin, a technology investment banker in New York.

“The world is filled with companies that waited too long to sell and missed their window of opportunity,” he said. “We think this land grab (on the Internet) probably will only last another year or two.”

Palo Alto-based Metacafe fielded a takeover offer shortly after Google and YouTube first got together in October before deciding to remain independent, said co-founder Arik Czerniak. “We are 100 percent committed to building the business ourselves,” he said.

Toward that end, Czerniak recently turned over the chief executive reins to Erick Hachenburg, a former executive for video game-maker Electronic Arts Inc. Czerniak remains an executive and major shareholder at Metacafe.

Denver-based Photobucket also prefers to remain independent as it strives to nearly double its registered users to 60 million by the end of this year, said Alex Welch, who has raised about $15 million in venture capital since co-founding the site in 2003. Photobucket’s 35 million members currently upload about 7 million photos and 35,000 videos per day — second only to YouTube and MySpace.

Other trendy Web sites that could elicit takeover interest include: Linden Research Inc., the maker of the virtual world “Second Life”; Digg Inc., which displays news stories based on the recommendations of readers; and Slide Inc., a photo-sharing site launched by Max Levchin, who already struck it rich as a co-founder of PayPal Inc., an online payment service bought by eBay Inc. for $1.5 billion in 2002.

But no startup is stirring more takeover chatter than Facebook, which began as a site exclusively for college students before opening up to high school students in 2005 and finally accepting all comers last fall.

The site now has nearly 17 million registered users, most of whom fall into the under-35 demographic prized by advertisers. And Facebook gives advertisers plenty of marketing opportunities because its users churn through about 1 billion Web pages per day.

Facebook struck its first major financial partnership last summer with Microsoft, which reportedly guaranteed to deliver about $200 million in ad revenue through 2008. Zuckerberg said the advertising contract with Microsoft recently had been extended through 2011. Terms of the extension haven’t been disclosed.

Although he dropped out of Harvard in 2004 to move Facebook to Silicon Valley, Zuckerberg still leads the ascetic lifestyle of a college student even as he runs a business with 200 employees.

Zuckerberg says he keeps little more than a mattress in his apartment, which is located just a few blocks away from Facebook’s office. The proximity allows him to walk to work every day, usually wearing Adidas sandals ideally suited for lounging around a campus dorm.

Being comfortable is important to Zuckerberg because, like so many of the Silicon Valley prodigies before him, he tends to spend long hours at the office plotting strategy.

“For now, I just think it’s very important to have a good sense of direction about where we are going,” he said.

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Singapore News: Launch of No Fuss, Easy to Use Online Payment Structure, BuyButtonz

Next Generation Payment Structure to Set Benchmark for Online Purchasing Options


Singapore’s largest online payment gateway, eNETS, today announced a strategic alliance with online payment services provider, Chain Fusion, to launch BuyButtonz. This new service will be Singapore’s most affordable, most flexible and fastest payment platform for those wanting to conduct any online, e-commerce transactions over the Internet.

The new BuyButtonz service is powered and managed by Chain Fusion and will tap on eNETS to provide a safe and efficient online payment gateway. This initiative is in line with Singapore Government’s iN2015 master plan for the next decade, where electronic payments will play a vital role in transforming the nation into an intelligent society

Through BuyButtonz, prospective sellers can easily register themselves and attach a transaction button at any HTML website or email, creating new opportunities for small-time users who are selling any number of items. This is a stark difference from existing solutions which require sellers to be at least 18 years old and have a registered organisation to conduct business.

“eNETS is about innovative, smart and savvy solutions and our strategic alliance with Chain Fusion is one of the ways we exemplify this. We can now provide users with a convenient and efficient way of doing business online, no matter how small the transaction,” said eNETS General Manager, Raj Lorenz.

CEO of Chain Fusion, Mr Wong Wei Tuck said, “Our strategic alliance with eNETS allows us to tap on their payment gateway to create synergy with our services. Together, we have created a safe and convenient platform for online transactions. Singaporeans should try using BuyButtonz to find out how easy it is!”
21 year old Amanda Lin, owner of website and who started selling wigs from the pilot phase of BuyButtonz, said: “BuyButtonz helps me to document sales and saves me the trouble of constantly giving out my bank account number to customers.”

Since the pilot of this system, more than 250 users have registered at Most of the transactions have an average selling price of between $20 and $60.

BuyButtonz offers the users unprecedented benefits of affordability, convenience, security and speed. The registration is straight-forward and a user can set up an account in just 10 minutes.

The system runs on an SSL2 platform, which is equivalent to most existing secured payment platforms. Further, the system employs a mobile phone 2-factor authentication tool such that buyers receive a security PIN via an automated telephone call every time they use the system to make payment. This means that the merchants are protected against fraudsters who may make the purchase and claim later that they had not approved the payment. As the system requires locally registered mobile numbers, overseas payment is not applicable.

To get started, online sellers need to log on to to register an account. They will then be required to submit their mobile phone number, particulars and bank account details. Subsequently, an HTML code will be presented to the seller and the seller can copy the code and paste it at any HTML website or email for the button to work.



Step by step guide to registering a BuyButtonz
To sell items online using BuyButtonz, users must create an account in advance.

Account registration takes only 3 simple steps:
1. Go to BuyButtonz login screen and click on “Register” button.
2. Specify Referrer ID and mobile number.
3. Filling in business information for the purpose of payment to items sold.

The registration process is described in detail with screen shots below:
Step 1: To subscribe a seller account, click on “Register” button at login screen.

Step 2: Choose a referrer from the dropdown list and key in the mobile number. The mobile phone must be access-able as an activation pin will be sent to the user upon completion of registration.

Read the terms and conditions by clicking “I accept the terms and conditions” link. Tick the checkbox if the terms and conditions are agreeable, and click on “Next” button to proceed.

Step 3: Key in the required information, which is marked with * sign(Mandatory Fields). Review and once confirm, click on “Next” button to proceed. The ID will be shown at registration confirmation page. In a short while, the user will receive a call with an account activation pin.

All new sellers must activate their accounts at their first login, to ensure the correct person is registering the account.

There are 2 steps to proceed, as described below:

Step 1: Login with the login name and password chosen during registration. Click on “Login” button to proceed.

Step 2:
Key in the activation pin given and click on “Activate” button to proceed. The user will be redirected to login screen if activation is successful. If the user has forgotten the pin or has activation problem with the pin, he/she can click on “Forgot/Resend Activation Pin” button to receive the pin again.


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Singapore Event: eBay, Yahoo, Google, MSN – free Lunch/Dinner to learn how to make money on the Internet

The heavy-weights of the Internet, eBay, Yahoo, Google and MSN are coming togther to enlighten the Masses in Singapore on how other entrepreneurs in Singapore apply their “Secret Formula” for CASHING in on the Internet ! WOW

I say WOW because this event (there are 8 sessions in total) has been advertised heavily in our local newspapers here, 1/4 page mono ads in prime spots running daily during the week. On top of this they claim each attendee will recieve SGD200.00 per attendee in the form of gifts and dining for attending. (Singaporeans love a free anything) Three successful entrepreneurs will be speaking at the events, looking at their pics they don’t look Singaporean.

At a glance here is what you will get at the free Event:

  • A free lunch or dinner, business organizer (who users these today ?) MP3 gift
  • Secrets & Shortcuts Internet entrepreneurs use to generate more income with their small and home-based businesses
  • Details that are sparking growth in a home-based businesses owned by so many people worldwide
  • Strategies some small home-based business owners use to find additional “trendy” products to sell boosting revenues way beyond the average entrepreneur and without the headache of inventory or shipping
  • New ways to create extra revenue without compromising your highest priorities
  • Key Internet strategies that can expand cash flow and change the quality of your life

To register for the event call 1800 1204231 or visit you will need a registration ID use: 10060

Event dates are Feb 28 and March 1 & 2. Surprisingly PayPal is not mentioned even though they just opened their regional headquarters here last week. When I called the call was routed to the US, my GOD how many countries are they running these events in and more importantly what are they expecting will be their Return on Investment (ROI)

Singapore is Unique so they may influence many punters here, and then again they may not. See you at the event !


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Afterworld gives a taste of things to come – TV – Web – Mobile. ALL in ONE entertainment ?

Asher Moses – Sydney Morning Herald
February 19, 2007 – 12:20PM

The next generation of TV dramas will let viewers break free from the shackles of the couch and restrictive broadcaster schedules, says Sony Pictures Television.

In a first for the studio, it has acquired all international television, digital sell-through, gaming and mobile rights to a futuristic animated show called Afterworld.

Produced by Emmy Award nominee Stan Rogow (known for his work on Lizzie McGuire and All I Want for Christmas) and written by Brent Friedman (Mortal Kombat 2), Afterworld will be distributed across all platforms including TV, the web and mobile phones.

Accompanying this will be original web-only content to draw viewers even further into the plot.

SPT’s description of the show says: “Afterworld is about life on earth after an inexplicable global event renders technology useless and 99 per cent of the population missing.”

It follows New Yorker Russell Shoemaker as he unravels the mystery of the event and searches for his family.

The announcement of the deal was made by SPT’s international arm, but the Australian division’s managing director, Jack Ford, said he expected the show to launch locally within the next three or four months.

“It’s a visionary program in my view – I don’t think anything like it has ever been attempted before,” he said.

Ford said he was in talks with local broadcasters to determine which would acquire the rights to distribute the show locally.

Episodes of Afterworld will be consumed as 130 two-minute episodes or, in the case of TV, 13 half-hour episodes.

Supplementing these will be the website,, which SPT said would offer “archived back episodes, daily journal entries, community blogs, interactive content applications and online games”.

The result, SPT hopes, will be a far more immersive, flexible experience for today’s “digital consumer”.

In a statement, Friedman said: “As much as I’ve enjoyed working in all the conventional mediums, I believe we have created something that represents a new form of content – the online convergence of television and video games.”

Australian broadcasters are already heading in this direction. Network Ten has just launched its revamped website, which offers sub-sites for individual shows that the network says will include downloadable content and community features.

“For some programs there will be the availability of full episodes, for others it will be highlights and short clips, for other programs it will be additional web-only content,” Ten’s general manager of digital media, Damian Smith, said when announcing the site revamp late last year.

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RUMORS: Google Earth a Secondlife in the making ?

All this hype about Second Life is resulting in lots more competitors, it seems. There was another rumor today about Google turning Google Earth into a sort of Second Life competitor. This one comes from Michael Eisenberg, a partner at Benchmark Capital, which is one of the investors in Second Life. He says the rumor is “Google is working on turning Google Earth into a virtual world a la SecondLife.”

Last month Business 2.0 speculated on this as well, noting that Google’s SketchUp product has tools to create 3-D models and add them as a layer to Google Earth.

The only missing pieces are avatars and a functioning economy. As EirePreneur pointed out, Google’s already eyeing the right advertising platforms for a virtual world, too.


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