Let’s have a Conversation – Conversational Marketing – itsReal

Spending on social media and “conversational marketing” – albeit still in their nascent stage – will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc., the New Communications Review writes.

The survey of 260 senior PR and marcomms professionals was conducted on behalf of the Society of New Communications Research (SNCR) and Joseph Jaffe for his book Join the Conversation.

Although social-media adoption has just begun – 70% of respondents are spending 2.5% or less of their communications budgets on conversational marketing – those surveyed foresee significant adoption and spending within five years: Some 81% of survey respondents said they will spend at least as much on conversational marketing as traditional marketing by 2012.

Among other findings of the study:

• Two-thirds of respondents plan to increase their spending on coversational marketing in the next 12 months.
• 57% say they think that in five years they will be spending more on conversational marketing than traditional marketing
• Nearly 24% say they think conversational marketing spend will equal traditional marketing spend in five years

More at Marketing Charts

CEO for Twingly.com responds to APLINK

I still think it’s awesome…and if on PC Platform, bloggers around the globe should suppport Twingly.. I would still like to know if there is a way to access all the global posts pinged to Twingly

..Mac is my main platform so i can’t access the screensaver all the time on my HP which is always resting at home hehe…

“Hi, thanks for the nice mention. A mac and linux port is on it’s way (as well as .net-free for PC)! Let us know at info (at) twingly.com if you want to receive non-spammy notifications about this.”

Cheers,
Martin Källström
CEO Primelabs

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Cholesterol Management Product Hypocol Available for Global Online Purchase

Posted to TWINGLY

Hypocol used for Cholesterol Management adds Online Purchase & Delivery Services to www.hypocol.com

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Twingly Blogosphere Screensaver and PING Service – itsReal

its COOL… try for yourself… Twingly

…What’s Twingly?

Twingly is a ping service and blog search engine that connects traditional media to the blogosphere. We give news media the possibility to link back to blog posts linking to their articles.