Category Archives: tpwc

Singapore Girl (SIA) gets WED to TBWA – itsReal

Congrats to the team at TBWA Singapore. It is an inspiring win for me, as only 10 years ago TBWA started in Singapore with only 2 staff. My team at the moment at TPWC is 5 strong, with only one year under our wings, who knows what might be around the corner for us.

I wonder if TBWA have seen the potential of virtual worlds like second life to increase SIA’s brand in this unique 3D Real Life global marketing platform…will some of that $50 million a year budget be earmarked to launch in virtual worlds ? I hope to see SIA as the first airline to open a ticketing office and passenger lounge in second life, just imagine the SIA and TBWA official wedding could be held in second life covered by the Reuters in-world reporter.

For more details on this spectacular engagement visit: TODAYonline

Just as a side note: Recently when I was checking out office space in second life for our SL office…i took a short helicopter flight to have a look at the property…hmmm during the flight i was unfortunately dumped out of the helicopter and fell to the ground as I did not have security clearance. I was rescued and cleared with security, on we went and landed directly at the front door of what is now our office at Silicon City. Maybe SIA could operate SIA branded helicopters in SL…have not seen the airline use them in real life yet !!!


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