Singapore Girl (SIA) gets WED to TBWA – itsReal

Congrats to the team at TBWA Singapore. It is an inspiring win for me, as only 10 years ago TBWA started in Singapore with only 2 staff. My team at the moment at TPWC is 5 strong, with only one year under our wings, who knows what might be around the corner for us.

I wonder if TBWA have seen the potential of virtual worlds like second life to increase SIA’s brand in this unique 3D Real Life global marketing platform…will some of that $50 million a year budget be earmarked to launch in virtual worlds ? I hope to see SIA as the first airline to open a ticketing office and passenger lounge in second life, just imagine the SIA and TBWA official wedding could be held in second life covered by the Reuters in-world reporter.

For more details on this spectacular engagement visit: TODAYonline

Just as a side note: Recently when I was checking out office space in second life for our SL office…i took a short helicopter flight to have a look at the property…hmmm during the flight i was unfortunately dumped out of the helicopter and fell to the ground as I did not have security clearance. I was rescued and cleared with security, on we went and landed directly at the front door of what is now our office at Silicon City. Maybe SIA could operate SIA branded helicopters in SL…have not seen the airline use them in real life yet !!!

Singapore Law: New SPAM laws… itsSerious

….Mr Andrew Peters, Asia-Pacific regional director of Pacific West
Communications, told Today: “The issue is a non-Singaporean one,
primarily. But all it takes is some good spam filtering software … Spam
here is not that serious compared to other countries, but introducing
legislation shows that Singapore takes the issue seriously.”…

FIRST STEP TO CURBING SPAM PEST

Friday April 13, 2007

Lee U-Wen
Today Newspaper – Singapore

….Mr Andrew Peters, Asia-Pacific regional director of Pacific West
Communications, told Today: “The issue is a non-Singaporean one,
primarily. But all it takes is some good spam filtering software … Spam
here is not that serious compared to other countries, but introducing
legislation shows that Singapore takes the issue seriously.”…

IT IS a much-anticipated piece of legislation meant to put some curbs on
that expensive menace to email users.

Junk mail, or spam, costs the economy more than $23 million a year in
productivity losses and is the subject of 15,000 complaints received every
month by the three major Internet service providers here.

But mobile phone and email users should not expect the Spam Control Act –
approved by Parliament yesterday – to put an end to their spam woes
anytime soon. Indeed, they will find that much of the onus of keeping junk
mail in check lies on their own shoulders.

As Minister for Information, Communication and the Arts Dr Lee Boon Yang
stressed, the Act is “not a magic bullet to eradicate all spamming
activities overnight”.

Singapore Contest: HP dangles $70,000 IT Carrot

Hewlett Packard and its partners, StarHub and Symantec this week announced the launch of its inaugural (yes there will be more) HP Total Care Challenge. Singapore Small and Medium Businesses (SMB’s) are invited to submit their ideas on how technology could be used to enhance their company’s growth

To enter Click Here,

The $70,000 not available in cash, which could be very useful for an SMB, is made up of HP services, products and partner offerings. Applicants need to submit an essay of not more than 400 words (not alot so don’t think a novel is required) by April 30 2007.