Author: Ang Ah Sin – General Manager – Biolife Marketing
Every person needs to be enlightened in different aspect and at different stage of their lives.
Having spent many years in detoxifying computers and preaching about anti-virus / Trojans / spyware / ransomware / phishing, anti-spam and what-have-you in the IT content security world, I stepped into the “different” yet the “same” industry. Different in the sense of human beings vs computers but yet the same as it is about health. Until 2 months ago, it had never occurred to me that it is not just about another business but about the real need to detoxify our body.
Like most if not all “unenlightened” men, the sheer mention of “detox” or “detoxification” will raise my eyebrows followed by a frown and ended with a quick switch of subject to something else. The basic reason is that this ritual or obsession is for the female population. It is all about skin beauty that the “rugged” men do not have to be concerned about.
As marketing professional which loves Alvin Toffler’s quotation that “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn”, I set on “unlearning” the previous (IT) products and immediately dive into learning the new product which is the Good Image Tea, which is formulated, manufactured and distributed by our company and group’s herbal manufacturing plant.
It is through the course of understanding the overall Good Image Tea, the characteristics and benefits of each of the ingredients such as green tea, licorice, peppermint and ginseng; as well as talking and learning from people in the same industry, customers and associates that I “relearn” that detoxification is for men too, especially those that are entering the middle age and beyond.
Detoxification is not about maintaining skin beauty, it is about health maintenance.