Category Archives: Sony

Sony ponders using Second Life rival for retail tie-ups – itsReal

Sony Computer Entertainment (SCE) is on the hunt for partners to help further develop its PS3 Home concept and is considering using the virtual world to sell non-Sony products.

SCE is gearing up for the global release of PS3 Home – a rival to Second Life – in October, and has already revealed plans to generate revenue via advertising in the virtual community.

A spokesman confirms that alongside e-tail capabilities such as buying accessories for users’ online avatar (virtual character), the games giant is considering selling physical properties from third-party brands.

The spokesman says that any purchasing capabilities will be linked to the Sony PlayStation Network and that longer term plans could include selling physical goods from third parties, such as clothing and fashion retailers through tie-ups or affiliate partnerships.

Source: http://www.marketingweek.co.uk/item/57135/254/260/3

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“home” Sony’s Virtual World, coming to PS3 soon…MASSIVE news – itSreal

Watch the trailer, which just went up on GameTrailers.com after being shown at GDC. It shows a PS3 service from Sony called “home,” which is, yes, a free 3D online space where you’ll be able to customize your avatar and your own private home, hang out with other users there and in various common spaces, stream your media into your virtual pad (as in Kaneva), and chat via voice, emotes, short pre-loaded phrases or with a USB keyboard, as well as hook up with other people and follow them into PS3 games. In terms of pushing the metaverse out to the mainstream, this is pretty huge news.

beta testing starts April 2007

• virtual real-estate sales
• in-world interactive games
• latest Havok physics
• in-world HD video
• dynamic lighting
• customizable avatars
• VoIP
• downloadable furniture and objects for purchase
• free to PS3 owners

Source: 3pointd

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