Time Magazine’s May 31 issue will hit newsstands with a cover and feature story dedicated to the “scary” side of Facebook.
The cover art pays homage to the Facebook generation with a mosaic of 1,295 Facebook profile photos, accompanied by a blurb from the feature article: “Facebook …and how it’s redefining privacy. With nearly 500 million users, Facebook is connecting us in new (and scary) ways.”
The feature article by Dan Fletcher delves inside Facebook (
) and its methodologies for hooking new users and explores the historical events leading up to present-day privacy concerns around Open Graph and instant personalization.
At first glance, the feature story appears less critical than the cover makes it out to be. But Fletcher lends a sharp eye to Facebook’s grand vision and enormous growth, and eventually concludes that Facebook is on the path to become “the Web’s sketchy Big Brother, sucking up our identities into a massive Borg brain to slice, dice and categorize for advertisers.”
Although Time Magazine no longer has the same distribution it once did, the print piece — with its online duplicate — is bound to get traction from a very mainstream audience. Unfortunately for Facebook, it looks like the controversy around its approach to user privacy isn’t going away anytime soon.