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STB gets S$90m boost, SINGAPORE, Marketing, Online advertising, Social networks, Industry bodies, Government, |

  • STB launches new global marketing campaign
  • Part of S$90 million initiative
  • Includes social networking

Singapore – The Singapore Tourism Board (STB) has announced full details of its S$90 million initiative which includes a new global marketing campaign under the tagline “2009 Reasons to enjoy Singapore”.

Merlion Singapore

“STB is currently working with more stakeholders including airlines such as Singapore Airlines, travel agents, travel portals such as Zuji, attractions and retailers to develop more offers. It also hopes to attract more partners throughout the year.”

In another crucial part of the new marketing campaign, STB will also leverage online media and viral marketing channels such as Facebook to launch promotions. ‘Fly on US’ is the first major online promotion and offers S$500,000 worth of free air tickets to Singapore, as well as S$10,000 cash to be won monthly.

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