One of my mates sent me this LINK many of you may have seen this magazine already, but just incase here it is…
I strongly suugest you give this magazine a look over, alot of work has gone it its production !!!
Coke infecting SL?
Coke, one of the biggest of big names in world marketing has officially launched itself into SL. The title comes after the number of times Mickey Douhet (Coca-Cola’s Director of Global Interactive Marketing and SL resident for the last six months or so) mentioned “viral” in the presentation.
For the rest of the story visit: second life insider
Post Sourced from Brandweek.com
BOSTON — Thanks in large part to media hype, marketers continue to rush to the virtual world of Second Life despite increasing evidence they don’t really know what to do when they get there. Last week Coldwell Banker hung out a shingle on the site as “the first national real estate company to sell homes within the community.” The real estate firm is in good company. H&R Block, adidas, IBM, Reebok, American Apparel, Toyota, Leo Burnett and Bartle Bogle Hegarty are among the dozens of firms already there.
So far all this collective marketing savvy hasn’t much impressed the actual Second Lifers. More than 70% of the site’s users say they are disappointed with the marketing that goes on in SL, according to a new survey by Komjuniti, a Hamburg, Germany, research firm. This could be because companies are approaching the site like a traditional marketing channel.
“The brand sites on Second Life currently look like they’re being treated in pretty much the same way as [traditional] advertising campaigns,” said Dr. Nils Andres, managing director of Komjuniti. They have been “placed with the hope of getting high visitor frequency and good PR scores.”