Category Archives: new on the web

APLINK recommends – Blogger & Podcaster Magazine…itsFree

One of my mates sent me this LINK many of you may have seen this magazine already, but just incase here it is…helpsponsor.jpg

I strongly suugest you give this magazine a look over, alot of work has gone it its production !!!

bloggernpodcastermag.jpg

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Filed under advertising, aplink, business, Events, executive, experience, free, imagine, internet, magazine, new on the web, next generation web, podcast, PR, Public Relations, singapore, SL, social networking, web 2.0

JCPenney opens in Singapore…but only ONLINE – itsReal

That’s right, courtesy of the two directors directors, Kristoff Tan and David Hia who have retail experiences in Singapore and S.E.A.(Southeast Asia), JCPenney has arrived.

Not much makes me sit up and take notice, however the ad calmly displayed on the front page 0f the TODAY newspaper announcing JCPenny was open, did just that ! How quietly they made this happen, with a BIG brand from America is astonishing… So, JCPenny is here minus the Bricks & Mortar, sorry commercial property market consultants, lets observe and wish them well, Singapore’s hi-tech landscape should sustain the ventures mission.

Their Mission
To provide a destination, lifestyle quality experience to our community and to bring online shopping in Singapore to a new level.

Click HERE and save…up to 50% off on selected items

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Coke Infects Second Life – itsReal

Coke infecting SL?

Coke, one of the biggest of big names in world marketing has officially launched itself into SL. The title comes after the number of times Mickey Douhet (Coca-Cola’s Director of Global Interactive Marketing and SL resident for the last six months or so) mentioned “viral” in the presentation.

For the rest of the story visit: second life insider

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What is Second Life – Philip Rosedale & Cory Onedrejka – itsReal

I came across this video (runs smoothly on my new MacBook) which runs for One Hour so sit back and relax and See what Second Life is all about !

Since its recording, Second Life now runs on 4400 + servers (250,000 sq kilometers) and the economy generates about USD 40 Million + per month.

TIPS on Creating a business in Second Life are a plenty.

I think Cory only wears Stripped Shirts…

The Video contains alot of GEEK talk, sorry but the audience is responsible for the Questions. Search in SL has always been a problem, even today at the latest Nexus 2007 Event (which was awesum) Cory is still looking for a talented search expert, applications are still open for a SEARCH guru, contact Cory direct.

You can be Killed in Second Life…Only virtually…and unlike the Real world you don’t loose everything, now that sounds Awesum. Second Life has stringent Parental Controls, so breath EASY parents. Also try to stay away from the CORNFIELD, it’s SL’s penal colony where u get sent if you misbehave in SL.

For budding singers, Live Music is available in SL every night…via shoutcast technology, singers collect tips and sell CD’s…a homeless person (with friends that have broadband) raised money to get a new apartment…

Final Comment: After viewing the video, any doubts you have about whether SL is here to stay will be completely erased…Second Life is an emerging new WORLD which is setting the landscape for unimaginable opportunities and freedom – itsReal

Video Source: Google Video

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EVENT Second Life: Silicon Island ITE2007 – April 20 – 22 – itsReal

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Silicon Island announces International Technology Expo 2007

 

“Honoring Excellence in SL Technology”

The International Technology Expo (ITE) on Silicon Island is dedicated to showcasing over 40 of the finest business related SL products that either improve RL business operations, or improve a RL company’s access to a target market in SL. Products include Telecommunications, Construction Tools, Web-Based Interactive Linking Systems, Content Management Tools, Marketing & Advertising Systems, and 3rd Party Innovations.

ITE’07 is dedicated to showcasing the most innovative in technology products and services created by its residents for your business and personal needs.”

As well as extensive exhibition halls, to satisfy your Tshirt-grabbing needs, you can expect a full programme of lectures, product launches, demos and discussions. But if you find that thought too earnest and worthy, you might be more interested in the concerts and parties. The programme is not yet finalised but is set to include:

• Friday April 20 noon to 6:00 pm SLT 7:00 PM EXPO CONCERT – John Legend
• Saturday April 21 noon to 6:00 pm SLT 7:00 PM EXPO CONCERT – Black Eyed Peas

Full Agenda Click HERE

Exhibitor List Click HERE

Press Release: ITE 2007

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Singapore Event: BuyButtonz eCom Fair & Bloggers Flea Market – Stall Applications Open Now

FREE Stalls available Hurry Limited Space Available !

The BuyButtonz Fair & Flea Market, Far East Plaza (date to be confirmed), will be one of its kind as it will bring e-commerce technology to the traditional flea market. Visitors to the fair will get a chance to interact with Blog-Commerce providers who traditionally do not sell at bricks-and-mortar outlets. Blog-commerce sellers at this fair will be given a free booth where they will be able to display their wares and take orders through their websites via provided laptops.

To apply for a FREE Stall please contact the organiser The Pacific West Communications on 6563 7391 or visit this link to register

http://bigsurf.wufoo.com/forms/buybuttonz-fair-flea-market/

Members of the Public welcome to attend FREE on at this inaugural event. Prizes and Giveaways throughout the Day.

 

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Virtual Worlds – A Positive MTV & Pepsi Report from CNET News

MTV goes ‘4D’ with virtual-worlds push

At N.Y. marketing conference, the cable network touted its game plan for melding content from MTV shows with fully 3D virtual worlds.

By Daniel Terdiman
Staff Writer, CNET News.com
Published: March 29, 2007, 4:00 AM PDT

NEW YORK–It already has one of the most valuable brand names in television. Now MTV is hoping it can repeat that success as a marketing leader in virtual worlds.

That was the cable giant’s message during a three-part keynote address Wednesday morning at the Virtual Worlds 2007 conference here.

The company is calling its new cross-platform strategy “4D.” Essentially, the approach will attempt to combine content from MTV Networks’ television shows with fully 3D virtual worlds and then put it all through a feedback loop in which people can interact with TV personalities and create content that becomes part of the shared experience.

“We really believe that this is going to profoundly change the ways that brands like MTV interact with their audience,” said Matt Bostwick, senior vice president for franchise development at MTV Networks’ Music Group. “There’s no tight storyline you’re following. It’s an open experience.”

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Virtual Worlds – A Positive Report from the Chicago Tribune

Cutting edge tech makes the virtual world your oyster
by Stevenson Swanson
Chicago Tribune (MCT)

31 March 2007

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From being a flat presence on a computer screen, the Web is rapidly morphing into a three-dimensional virtual world.

Powered by such popular social-networking sites as Second Life and There.com, where users represent themselves with animated figures called avatars, virtual technology is finding a host of new applications that are likely to prove as revolutionary as the rapid rise of the Internet a decade ago.

From holding virtual training meetings with employees to visiting your doctor for a 3-D check-up or spending time in a virtual Elizabethan world to learn about Shakespeare’s plays, the possibilities for virtual technology are unpredictable but almost limitless, according to business executives, tech-savvy designers, and marketing consultants.

“This is going to be one freaky-deaky 21st century,” said Jerry Paffendorf, the “resident futurist” at the Electric Sheep Co., which designs virtual world projects for businesses. “The amount of technological change in the next 10 years is going to equal the entire last century. We’re not going to use that technology to send e-mail faster. We’re going to use it to build virtual worlds.”

As one measure of the recent explosive growth of these online worlds, Second Life has grown to more than 5 million registered users, up from 1.4 million in November. In that virtual adult playground, avatars chat, attend concerts, buy virtual cars and clothes with virtual money called Linden dollars, and even have simulated sex.

But such activities barely scratch the surface of the three-dimensional Web, according to speakers and some of the 600 attendees at the first-of-its-kind Virtual Worlds Conference, held last week at the Museum of Jewish Heritage in lower Manhattan.

Robert Gehorsam, president of Forterra Systems Inc., said that with improvements in technology, virtual worlds could be used to train new employees and allow them to practice job skills. Nurses need several hundred hours of on-the-job training after they graduate from nursing school, but working such trainees into the hectic operations of a hospital can be difficult, he said.

“If you can train nurses on shift-change communication, or the right drug, you’re going to reduce the number of preventable deaths,” said Gehorsam, whose company adapts commercial game technology for the government and medical and corporate clients.

One nonprofit group that has started to tap the potential of virtual worlds is the American Cancer Society, which has held two “Relay for Life” fundraising events “in world,” as denizens of the 3-D Web refer to events in the virtual world. Second Life users made pledges for their avatars, who took part in the runs. At a cost of only $1,200 to rent space on the site, the cancer society raised more than $46,000. It hopes to realize $75,000 at this year’s relay.

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Second Life resident marketing CHALLENGES

Post Sourced from Brandweek.com

BOSTON — Thanks in large part to media hype, marketers continue to rush to the virtual world of Second Life despite increasing evidence they don’t really know what to do when they get there. Last week Coldwell Banker hung out a shingle on the site as “the first national real estate company to sell homes within the community.” The real estate firm is in good company. H&R Block, adidas, IBM, Reebok, American Apparel, Toyota, Leo Burnett and Bartle Bogle Hegarty are among the dozens of firms already there.

So far all this collective marketing savvy hasn’t much impressed the actual Second Lifers. More than 70% of the site’s users say they are disappointed with the marketing that goes on in SL, according to a new survey by Komjuniti, a Hamburg, Germany, research firm. This could be because companies are approaching the site like a traditional marketing channel.

“The brand sites on Second Life currently look like they’re being treated in pretty much the same way as [traditional] advertising campaigns,” said Dr. Nils Andres, managing director of Komjuniti. They have been “placed with the hope of getting high visitor frequency and good PR scores.”

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who Believes in the FUTURE of Virtual Worlds ? Opportunity to collabrate… itsReal

What has Second Life, there.com and WhyVille started ?

What is your perception of the reality which this LEAP in technology offers ?

I invite you to contact me as together, like minded people can create their own realities. You must be passionate for a collaboration to evolve.

Email me apglobal at gmail dot com

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