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Joost signs 31 brand advertisers

Joost, the new project of Skype founders-who now want to revolutionize the way we watch TV, has signed three month contracts with a group of 31 brand advertisers including Procter & Gamble, Coca Cola, Nike, General Motors, and Visa.Joost will offer these advertisers traditional 30 second spot per block of programming, served on a mid-roll basis. U.S. advertisers include Electronic Arts, Kraft, Lionsgate, Microsoft, Nestle, and Purina Petcare where as IBM, LÓreal Paris and Nokia will be advertising in Europe. Coca Cola, HP and Intel will advertise globally.

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Screenshot Tour: Watch TV over the internet with Joost – Review By Lifehacker

One of the loudest buzzing apps of late is Joost, a TV-over-the-internet program (Windows and Mac) promising to bring a full-fledged, high quality television experience to your computer without the need for a capture card or any other hardware. All you need is an internet connection and a copy of Joost. Now I’ll let you know how Joost worked for me

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Joost has arrived…

Let me download and see what we all have been waiting for…


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Looking for a Career TIP – Look up the Digital Content Creation Industry – itsCreative

New report predicts huge growth for digital industries

A new report announces that the digital content creation market will rise to nearly $5billion in the next five years.

Jon Peddie Research‘s 2007 Digital Content Creation Report predicts that the 3D modeling and animation, 2D animation, digital video, graphics and imaging, and audio markets will reach a worth of $4.9 billion by 2012, reflecting a compound annual growth rate of 10%.

The report claims the fastest growing segments in the future will be interactive development and video, as the internet offers new distribution networks and new programming approaches to extend the power of individual web sites.

“We are seeing big shifts in the digital content creation market,“ says Kathleen Maher, author of the report. “There have been game-changing moves by Adobe with the acquisition of Macromedia and Serious Magic, Autodesk‘s acquisition of Alias and Colorfront and Google‘s acquisition of Sketchup and YouTube. The landscape is changing right in front of us all.”

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Filed under 2d, 3d, 4d, animation, blogging, career, career tip, computer graphics, consumer tech, designer, digiital industries, digital content, employment, entertainment, Events, executive, imaging, intense, intense animation studio, internet, iptv, itscreative,, marketing, multimedia, opportunities, PR, Public Relations, research,, singapore – teasing the masses – ALMOST ready to Launch

TV, the way you want it !!! we shall see. But they launched their new website today, as announced by their email. Once again it is you last chance to go to the website to register your interest to be invited to beta the TV Service.



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Last call for beta test on … I,ve Been keeping it quiet !!!

Joost is reaching another big milestone this week.

After months of testing with many thousands of users, they are ready to move Joost on to the next stage of its development.

In preparation for this Joost are closing down applications for the beta testing program on the website at the end of Thursday (GMT).

Between this time and the public availability of Joost, access will be by invitation from beta testers only.

So this is their last call to apply via website!

The good news is, that everyone who applies before they close will get access to try out Joost within the next couple of weeks….

Apply today, now… else who knows how long before it gets to the rest of those that don’t know yet.


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Forecasts for Video Downloads…whose in the MONEY apple ? – itSreal

Annual consumer spending on Internet downloads of movies and TV shows will top $4 billion in 2011, up from just $111 million last year, according to a study released Wednesday by Adams Media Research.

“The Internet is going to revolutionize the distribution of video,” says Adams Media Research President Tom Adams.

The growth will be fueled by the introduction of hardware devices such as Apple TV, a $299 box that converts videos downloaded from the Internet into signals that can be played on high-definition television sets.

Apple Inc. is selling those boxes on its Web site and says they will be shipped later this month.

Adams Media Research is betting that video downloads will ramp up gradually as Apple TV and similar devices win acceptance among consumers.

The market researcher forecasts that sales of video downloads will total $472 million in 2007, $1.2 billion in 2008, $2 billion in 2009, $3.1 billion in 2010, then hit $4.1 billion in 2011.

It also predicts that advertiser spending on Internet video streams to PCs and TVs will approach $1.7 billion by 2011.

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Filed under advertising, apple, employment, entertainment, executive, iptv, joost,, PR, Public Relations, singapore, tech, TV, work…. if you are already a beta tester please send me an invite…i’m begging – itSreal

I have just applied and on confirmation, the team at told me to beg for an invitation ( so I am…Begging release below:

The Venice Project code-named no more

“Joost™” to combine the best of TV and the best of the Web

New York/London – January 16, 2007 – Today, the company formerly known under the code name The Venice Project has revealed its official brand, “Joost™.” Currently available in private beta testing, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0.

Co-founded by Niklas Zennström and Janus Friis, Joost fills a critical gap in the online video entertainment arena. Joost is powered by a secure, efficient, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators.

“People are looking for increased choice and flexibility in their TV experience, while the entertainment industry needs to retain control over their content,” said Fredrik de Wahl, chief executive officer of Joost. “With Joost, we’ve married that consumer desire with the industry’s interests.”

Joost is the first global TV distribution platform, bringing together advertisers, content owners and viewers in an interactive, community-driven environment. Joost can be accessed with a broadband Internet connection and offers broadcast-quality content to viewers for free.

“We’ve received positive and constructive feedback from our early beta-testers and are now at a stage where we’re ready to reveal our true brand,” said de Wahl. “The Joost name has global appeal, embodies fun and energy, and will come to define the ‘best of TV and the best of the Internet'”.
About Joost™

Joost™ provides a new way of watching TV that combines the best of full-screen television entertainment with online interactive and community benefits to bring an unprecedented selection of video content to viewers anytime, anywhere. Joost is based on a state-of-the-art, secure, peer-to-peer streaming technology.

To learn more about Joost or to become a beta-tester, visit


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