Legal experts claim that the lax operating and security environment in the virtual world of Second Life could serve as a haven for activity that could support terrorists.
Second Life is a “virtual online community” that allows individuals to move about and interact through avatars, or digital simulations of themselves (enhancements and alterations optional). Second Life has an estimated population of six million, though no real government, law enforcement system or other controls that might prevent illicit activity.
How illicit? German prosecutors are investigating a charge that someone is Second Life has been trading in child pornography; and Belgian law enforcement have launched an investigation to determine if one of it’s citizen’s avatars had been virtually “raped”.
Second Life also has its own currency and economy. Your “labor” in Second Life can be paid for in “Linden dollars” which in turn can be exchanged for real cash. It has been estimated that roughly $1 million dollars is exchanged in Second Life daily. At least one Second Lifer claims to have made over $1 million real dollars in selling virtual real estate.
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New report predicts huge growth for digital industries
A new report announces that the digital content creation market will rise to nearly $5billion in the next five years.
Jon Peddie Research‘s 2007 Digital Content Creation Report predicts that the 3D modeling and animation, 2D animation, digital video, graphics and imaging, and audio markets will reach a worth of $4.9 billion by 2012, reflecting a compound annual growth rate of 10%.
The report claims the fastest growing segments in the future will be interactive development and video, as the internet offers new distribution networks and new programming approaches to extend the power of individual web sites.
“We are seeing big shifts in the digital content creation market,“ says Kathleen Maher, author of the report. “There have been game-changing moves by Adobe with the acquisition of Macromedia and Serious Magic, Autodesk‘s acquisition of Alias and Colorfront and Google‘s acquisition of Sketchup and YouTube. The landscape is changing right in front of us all.”
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Services to be delivered include comprehensive integrated marketing campaigns incorporating new media channels such as Second Life and development of strategic business relationships with organizations and groups in the computer graphics and animation sector in the Asia-Pacific Region.
Intense Animation Studio today announced that it will tap the expertise of The Pacific West Communications to drive its marketing communications initiatives across the Asia-Pacific region.
The Pacific West Communications will develop comprehensive, integrated marketing campaigns to drive awareness and lead-generation of Intense Animation Studio’s services.
“We are pleased to select The Pacific West Communications as our agency of record to assist us in developing our marketing initiatives for the region.” said Tony Sealy, Managing Director, Intense Animation Studio. “We look forward to a fruitful partnership that will see The Pacific West Communications employ various innovative new media marketing strategies.”
“We will leverage the power of new media channels including Second Life to assist Intense Animation Studio in developing important regional communities.” said Andrew Peters, Asia-Pacific Regional Director, The Pacific West Communications. “This will help raise awareness of the Intense Animation Studio brand of services.”
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