Category Archives: ibm

IBM Big Foots into Web 2.0

EXPECT a huge price tag for IBM web 2.0…hmm Web 2.0 applications are primarily for free with upgrade options so how will IBM market these solutions to corporates, interesting to see how this evolves…

IBM recently announced three major collaboration and social networking applications under the heading of a Web 2.0 Goes to Work Initiative. The three applications are IBM Quickr 8.0, IBM Lotus Connections, and IBM Info 2.0.

IBM has been using the concept of collaboration and information sharing internally for the better part of a decade, according to Jeff Schick, vice president of social software at Big Blue. Schick tells me that seven years ago the company built employee profile capability within IBM — called Blue Pages — that support connecting people to people, people to information, and people to the extraprise.

With 6 million lookups per day, Blue Pages gives IBM employees access to co-worker’s phone numbers, IM presence, and profiles — which help them locate colleagues with a particular expertise.

This week IBM officially launches the commercial version of all this under Lotus Quickr, Lotus Connections, and Info 2.0. While the concept may have been around for 10 years, I’m certain the technologies IBM is using today are far different.

Quickr is team collaboration software, and Connections is a social-networking application in the vein of MySpace and FaceBook, but with an enterprise focus. The apps have a lot in common in terms of the technologies underneath.

Quickr allows users to share and organize content libraries, create online collaboration sites, and access libraries through plug-ins on their desktop applications.

Connections offers five capabilities, including profiles to find people with expertise in particular fields, communities to build team sharing sites, wikis, blogs, and something called Dogear, which is essentially a way to share bookmarks. Another feature called Activities allows users to monitor their work with a dashboard, share tasks, and establish best practices.

Finally, Info 2.0 is a mashup technology that gives users the ability to mix and match components from various applications to make new applications. The example IBM offers is a store manager tracking inventory shipments against weather reports from national weather advisories and then mapping that with Google for inventory management.

IBM tipped its hand about all this in January and this summer will be under a full head of Web 2.0 steam, shipping these applications by the end of June.

All of this could potentially have an impact on network traffic, bandwidth, and storage, but that is not the largest issue IT faces, according to David Cearley, lead analyst at Gartner.

The main challenge for IT will be delivering a set of end-user computing capabilities that best enable Web 2.0 for the enterprise.

Up until now, IT in the main has been focused on delivering e-mail and Microsoft Word to the desktop. But new tools will now be needed to seed the environment with the ability to build community. Yes, end-users will create, maintain, and drive those communities forward, but according to Cearley, IT will need to deliver a new set of capabilities to make that happen.

For example, there are a lot of tools for blogs and wikis. Differentiating the functionalities each offers will be vital as enterprise demand for these tools proliferates.

“Simply giving someone wiki capability doesn’t mean anything,” Cearley says. Rather, IT will have to identify how employees will use the functionality, paying particular attention to the types of communities they will want to build. IT will then have to examine a range of social software to determine the best fit.

Choosing a solution is one thing; getting end-users up to speed is quite another. If you recall back in the ’80s companies actually had end-user computing departments that worked with people to show them how to use word processors and how to create applications with spreadsheets. Over time, the need for that kind of end-user support diminished.

Giving end-users the ability to create applications and mashups will likely mean a resurgence in the importance of having an adequate end-user support plan in place.

“It raises a whole new era of support requirements,” Cearley tells me.

I have to confess I was part of the community that first ignored social networking, then laughed at it, then attacked it, and now, I guess I have to say I was wrong. It wins.

My advice is to skip a few stages and figure out how to accommodate social networking and collaboration into your IT architecture now. And if you can’t, well, now that Big Blue is in the game, get out your checkbook; there’s always IBM Global Technology Services.


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EVENT Second Life: Silicon Island ITE2007 – April 20 – 22 – itsReal


Silicon Island announces International Technology Expo 2007


“Honoring Excellence in SL Technology”

The International Technology Expo (ITE) on Silicon Island is dedicated to showcasing over 40 of the finest business related SL products that either improve RL business operations, or improve a RL company’s access to a target market in SL. Products include Telecommunications, Construction Tools, Web-Based Interactive Linking Systems, Content Management Tools, Marketing & Advertising Systems, and 3rd Party Innovations.

ITE’07 is dedicated to showcasing the most innovative in technology products and services created by its residents for your business and personal needs.”

As well as extensive exhibition halls, to satisfy your Tshirt-grabbing needs, you can expect a full programme of lectures, product launches, demos and discussions. But if you find that thought too earnest and worthy, you might be more interested in the concerts and parties. The programme is not yet finalised but is set to include:

• Friday April 20 noon to 6:00 pm SLT 7:00 PM EXPO CONCERT – John Legend
• Saturday April 21 noon to 6:00 pm SLT 7:00 PM EXPO CONCERT – Black Eyed Peas

Full Agenda Click HERE

Exhibitor List Click HERE

Press Release: ITE 2007

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Second Life resident marketing CHALLENGES

Post Sourced from

BOSTON — Thanks in large part to media hype, marketers continue to rush to the virtual world of Second Life despite increasing evidence they don’t really know what to do when they get there. Last week Coldwell Banker hung out a shingle on the site as “the first national real estate company to sell homes within the community.” The real estate firm is in good company. H&R Block, adidas, IBM, Reebok, American Apparel, Toyota, Leo Burnett and Bartle Bogle Hegarty are among the dozens of firms already there.

So far all this collective marketing savvy hasn’t much impressed the actual Second Lifers. More than 70% of the site’s users say they are disappointed with the marketing that goes on in SL, according to a new survey by Komjuniti, a Hamburg, Germany, research firm. This could be because companies are approaching the site like a traditional marketing channel.

“The brand sites on Second Life currently look like they’re being treated in pretty much the same way as [traditional] advertising campaigns,” said Dr. Nils Andres, managing director of Komjuniti. They have been “placed with the hope of getting high visitor frequency and good PR scores.”

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Seems the worlds have differences yet the big corporates are Buying into secondlife itSreal


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IBM’s secondlife, Virtual Worlds and 3-D Internet Strategy source:

These experimentations — with innovative companies like Circuit City — are part of an IBM-led initiative to collaborate with clients and partners in three ways — conducting business inside virtual worlds; connecting the virtual world with the real world to create a richer, more immersive Web environment; and to solve business problems in a new way.

IBM is opening up areas in SecondLife previously inaccessible to the general public. On these “islands” — which are spaces where people can build three-dimensional objects and interact with other people in a way that is more visual and real — IBM has been experimenting on extending virtual worlds for business. Three key areas in business include: virtual commerce and work with clients to apply virtual worlds to business problems; driving new kinds of collaboration and education; and experimentations on pushing the limits with a broad community on what might be possible in virtual worlds.

IBM is working with dozens of clients to experiment and help them understand and apply virtual worlds to their business. While IBM is prototyping and developing in SecondLife, it has a bigger strategy to collaborate with a community in an open source fashion to build out the next generation Web, which IBM and others call the 3-D Internet. IBM also aims to build a platform for “serious” business, including 3-D Intranets inside of a company firewall where private and confidential business can be conducted.

In addition to virtual commerce, IBM works with clients, employees and alumni to use virtual worlds to drive collaboration and provide a more immersive online educational experience. For example, IBM uses virtual worlds to connect with its alumni population and for on-boarding and educating new and current employees. Virtual worlds have proven an effective tool to help simplify the complex, with 3-D models and interactions that cannot be recreated in a Web conference or phone conversation, and have been useful in connecting people around the globe to drive collaboration.



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