Facebook made a number of announcements today about changes to its home page, profile pages, and activity streams. Taken together, these represent a concerted response to the rise of Twitter as a real-time message broadcasting system that goes beyond members’ personal circle of friends.
One of the biggest changes is that Facebook is getting rid of the distinction between private profiles and public pages. The 5,000-friend limit will be dropped from the public pages. Facebook doesn’t want Twitter to become the way large companies and public figures connect to fans. Up until now, Facebook Pages haven’t really been the place fans go to connect with their favorite celebrities or brands. For that, they’ve started going to Twitter, where they can get updates in real time.
Facebook is also speeding up the updates that populate the news feeds on everyone’s personal page. Before, these would be updated every 10 minutes or so. Facebook’s introduction of real-time updates and a one-sided follow system mimics Twitter’s functionality. While it may be a little late to this part of the game, its user base of 175 million dwarf’s Twitter’s. Explains CEO Mark Zuckerberg:
Facebook’s Response To Twitter.