Category Archives: David Meerman Scott

The Conference Starts Before Anyone Shows Up

David Meerman Scott’s view on Social Media for events highlighting Singapore’s 1st Tattoo Show as an examnple…

The 1st Singapore Tattoo Show, held Jan. 9–11, 2009, was endorsed and supported by the Singapore Tourism Board and included show ambassador Chris Garver of Miami Ink. The goal was to get 5,000 visitors to the show, where more than 120 artists from around the globe representing all the various modern tattoo styles ticked away with their machines and all sorts of fun and funky exhibitors showed their wares.

Promotions leading up to the Singapore Tattoo Show were anything but ordinary, and what I find particularly impressive as a show promotional tool was the Facebook Group called Tattoo Artistry that was started by organizers 3 months prior to the event. Facebook turned out to be a terrific way for people to connect well before the physical event, and the Tattoo Artistry Facebook Group quickly gained 3,000 members, securing a place as the center of this artwork for the region. The physical show started with a virtual group.

The passion of the members of the Tattoo Artistry Facebook Group for “their event” meant thousands of people promoting to their Facebook friends. The online community aggregated people eager to attend the live event. Instead of relying on buying expensive advertising, a community of passionate fans built anticipation and buzz.

With more than 15,000 people attending, the Singapore Tattoo Show brought three times the expected number of attendees Just as interesting, The Tattoo Artistry Facebook group is now Asia’s largest social network for the tattoo industry, tattoo enthusiasts, and fans. The group will continue to grow as an online destination to connect, and plans are already underway for the 2nd Singapore Tattoo Show in 2010 with the Facebook group as the center of the free promotions for the event.

http://www.econtentmag.com/Articles/Column/After-Thought/The-Conference-Starts-Before-Anyone-Shows-Up-53026.htm

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How Do You Get a Book Published?


David Meerman Scott writes about viral videos, social media and about inbound marketing. In his new book, World Wide Rave he talks about what it takes to get your ideas out there to millions of people by using social media tools and give some great example. To use his words, “A World Wide Rave is when people around the world are talking about you, your company, and your products-whether you’re located in San Francisco, Dubai, or Reykjavík. It’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

Watch the video here: How Do You Get a Book Published?.

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TONIGHT on Asia Uncut May 1st 2009

Asia Uncut EP 8 FINAL TRAILER – Famous Blogger Wendy Cheng aka Xiaxue guests on Asia Uncut

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David Meerman Scott speaks at South-by-Southwest 2009

At the South-by-Southwest Interactive festival, David Meerman Scott, bestselling author of The New Rules of Marketing & PR, launched his newest book World Wide Rave. http://www.worldwiderave.com/

Vodpod videos no longer available.

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The Office meets World Wide Rave

hmm…. always know your CLIENT & what the do !

Vodpod videos no longer available.

more about “The Office meets World Wide Rave“, posted with vodpod

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World Wide Rave – An Interview With David Meerman Scott

“social media key to success is to earn attention” – David Meerman Scott

Listen to C.C Chapman’s Interview with David on his latest book – World Wide Rave…

World Wide Rave – An Interview With David Meerman Scott.

JOIN THE  The Breakfast Rave – Singapore Chapter

ON FACEBOOK: http://www.facebook.com/group.php?gid=48558437609

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New from David Meerman Scott: World Wide Rave

David Meerman Scott’s new book World Wide Rave – I can’t wait to read it !!!

A World Wide Rave: What the heck is that?

  • A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.

wwrave

Excerpt below from David’s blog….

I’ve hinted a few times starting early this year about my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and tell your stories.

Now World Wide Rave is real. And I want you to hear about it first.

The manuscript is complete. It is now going through the editing, proofreading, indexing, layout process. World Wide Rave will be released on March 3, 2009, published by John Wiley & Sons.

World_wide_rave

Check out how David can send you a poster…  and maybe make you famous !!!!

via Web Ink Now: World Wide Rave.

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Recruit.net strategy evolves targeting social media micromarkets

Recruit.net Powers Ping.sg Newly Introduced Job Search Function..

Recruit.net’s marketing strategy evolves targeting social media micromarkets with job channels powered by Recruit.net’s award winning technology platform..

Singapore, May 5th 2008, Recruit.net, an award winning tech company that operates a network of trilingual job search engines across Asia Pacific, has launched a new job search function at Ping.sg, Singapore’s leading blogging community site. With the new function, community members are able to search for ten of thousands of jobs through a single click at Ping.sg. The Recruit.net job channel allows for users to find tens of thousands of Singapore related jobs from hundreds of websites in a single search through Ping.sg: http://jobs.ping.sg/
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The new rules of PR in a Web 2.0 World – complimentary eBook

If you have an interest in PR, as I do… then check this out

David Meerman Scott writes…… (click on the hyper linked book title for a complimentary copy)

“The New Rules of PR – a new and updated edition of the ebook for 2007 with a forward and newsmaker tips by David McInnis, founder & CEO of PRWeb, a Vocus Company.

Nrpr_second_edition

When I first released my ebook The new rules of PR: How to create a press release strategy for reaching buyers directly by posting it on my site and my blog and sending a press release out about it in mid-January 2006, I thought I might get a few thousand downloads. Imagine my surprise when the ebook was downloaded more than 15,000 times in just the first week!

Since then, I have been happily watching the wave of interest from this effort and am amazed by the metrics:
When I first put it out, there was precisely one hit on Google for the exact phrase “new rules of pr.” The last time I checked there were over 9,000 Google hits because hundreds of bloggers and online media outlets have written about the ebook and thousands of readers have commented on my blog and others.”

His new book “The New Rules of Marketing & PR” is available from bookjetty

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