Category Archives: bookjetty

Google & Random House Publishing is a Compromise Coming….

Random House, the world’s biggest book publisher, is considering joining a book-search project run by Google, once considered an archenemy by the paper publishing industry. The two parties are talking to one another about the less controversial part of Google’s book-scanning project–its partner program–sources with knowledge of the matter told Reuters at this week’s Frankfurt Book Fair.

Google has agreements with more than 10,000 publishers, large and small, who give their books to Google to be scanned in full. Google then makes them partially available–according to agreements with each publisher–for online readers.

It also works with 27 academic and reference library partners to gain access to out-of-print works.

But part of the library project has proved controversial and thrown Google into legal dispute with U.S. publishers as Google also scans works from its U.S. library partners that are still in copyright without asking the publishers first.

Read More at ZDNET

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Filed under aplink, bookjetty, books, copyright, dean koontz, google, ip, PR, Public Relations, publishing, randon house publishing, reuters, rumors

The new rules of PR in a Web 2.0 World – complimentary eBook

If you have an interest in PR, as I do… then check this out

David Meerman Scott writes…… (click on the hyper linked book title for a complimentary copy)

“The New Rules of PR – a new and updated edition of the ebook for 2007 with a forward and newsmaker tips by David McInnis, founder & CEO of PRWeb, a Vocus Company.

Nrpr_second_edition

When I first released my ebook The new rules of PR: How to create a press release strategy for reaching buyers directly by posting it on my site and my blog and sending a press release out about it in mid-January 2006, I thought I might get a few thousand downloads. Imagine my surprise when the ebook was downloaded more than 15,000 times in just the first week!

Since then, I have been happily watching the wave of interest from this effort and am amazed by the metrics:
When I first put it out, there was precisely one hit on Google for the exact phrase “new rules of pr.” The last time I checked there were over 9,000 Google hits because hundreds of bloggers and online media outlets have written about the ebook and thousands of readers have commented on my blog and others.”

His new book “The New Rules of Marketing & PR” is available from bookjetty

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Filed under bookjetty, David Meerman Scott, PR, Public Relations, web 2.0