Category Archives: blogOUT

future of corporate social media

Blogout! 2009

Blogout! ’09

Blogout! ’09 aims to help make sense of the social media landscape in Singapore.

It is an event to celebrate bloggers’ independent voices, emergent forms of social, web technology and to create change for their organizations, communities and society.

Corporate + Open Track
Open Track
Date: 6 & 7 March 2009 7 March 2009
Time: 10.30am to 5.30pm
Venue: 8Q, Singapore Art Museum – 8 Queen Street, Singapore
Fee: $90/per person (extended to 3 March 2009). Thereafter $120. Free, registration required
  • Gather 4 people that are a confirmed attendee, and you will get the 5th ticket FREE!
  • Hey, the 1st 50 to register & Pay are entitled a chance to win in the lucky draw.

This promotion is not applicable for payment made on-site.

Please contact Belinda Ong at +65 6220 6643 or email to

Register now!

For detailed program:

Why attend?

There’s something for everyone at Blogout! this year. If you are an executive or business owner who wants to see how social media can work for your organization, you definitely do not want to miss Day 1 (Corporate Track) where we feature some of the best speakers and practitioners in the social media scene. Find out more here…

Key Speakers

Jon Yongfook

YongfookYongfook is an award-winning web producer, a blogger (of 10 years!), a proponent of permission-based marketing and a big believer in metrics-based approaches to solving online business problems. A programmer-designer-marketer living in Tokyo. He specialises in usability, platform development and online marketing. He’s the creator of open source lifestream software Sweetcron and the recipe sharing website Open Source Food (now known as Nibbledish), which was acquired by Tsavo Media in January 2009. He helps companies improve user experience, to increase conversions and revenue, assist companies reach new markets, and building online applications to solve a business or communication problem.

Melvin Yuan

MelvinMelvin is Director, Digital Strategies Group (Asia) at Waggener Edstrom Worldwide. He’s a co-founder of and member of the Social Media Collective and The Digital Movement (Singapore). He is dedicated to helping PR practitioners understand the new world that we live in and to bridge the gap between the wired-world business objectives of today and the traditional PR methods that we’ve been used to.

Joel Postman

JoelJoel Postman is senior partner and chief enterprise social business strategist for Intridea, a Washington, D.C. based developer of Web 2.0 applications including the popular microblogging platform His background includes a decade of Fortune 500 corporate communications leadership, four years as the speechwriter to the CEO of Sun Microsystems, and experience in print and broadcast news. He is the author of SocialCorp: Social Media Goes Corporate, published December 2008. Joel lives with his family in the Santa Cruz Mountains. To the extent that he could be said to have grown up. He did so in the Silicon Valley, and first lived there before the discovery of silicon. He is also an experienced Zamboni driver.

Register today!

For detailed program:


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CommonSense Blogging – itsReal

Bloggers are uniting slowly but surely……A bloggers’ Association — the first in Singapore. I’m all for that !!! TDM’s BlogOut 09 is coming soon maybe the new association can join us ?

Alicia Wong

BIT by bit, the blogging community in Singapore is getting more organised. Its latest move: A bloggers’ association — the first in Singapore.


The non-profit association, which received the official nod on Friday, will be launched next month. It aims to raise the profile of bloggers and will promote, protect as well as educate its members, said founder and president Jayne Goh in an exclusive interview with Today.


Even before its formal launch, the association has received emailed media invites to cover events, said Ms Goh. A passionate blogger herself, Ms Goh is also in talks with some Government ministries to allow the association’s members to cover the River Hongbao and some sporting events.


Describing bloggers as “loose sand scattered all over,” Ms Goh wants the blogging community to have “grown-up conversations, blogging responsibility and creative growth”.


“I find the state of our blogosphere in Singapore appalling,” said Ms Goh, “When discussions get heated, crude language, insults and other off-colour comments may be encountered … I want to change that,” she said.


The Government is relaxing its restrictions and is willing to listen to reasonable feedback, she said, referring to the Prime Minister’s National Day Rally Speech last year.


But how will the Association of Bloggers (Singapore) engage the Government now that authorities have made it clear engagement will only take place on the Government website, Reach?


Agreeing with what Mr P N Balji — the director of the Asian Journalism Fellowship — wrote in his recent commentary in Today, Ms Goh said: “He’s right to say, ‘Why obsess with Government response?’ … We help ourselves, we help one another. We look for solutions. Singapore citizens don’t (always) have to go to the REACH website.”


Besides Ms Goh, the association currently has nine other committee members.


The chairman for the Advisory Council on the Impact of New Media on Society Cheong Yip Seng believes the association can help raise the quality of online discussion.


“While you can find thoughtful content online, there is also a great deal of destructive cycnicism. If they can persuade the general public to support their cause, that would be a good start,” he said.

MP and blogger Lam Pin Min said: “It may be worth considering joining the association or even to contribute in the educational process.” But he cautioned that unless the good practice guidelines set up by the association are accepted by the “general blogger,” its efficacy may be “undermined”.

The association can be reached at bloggers

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as blogOUT looms… will second life retain its PR Glamour

Is the media bored with second life personally I don’t think so but i do agree second life has a long way to go to make the environment that needs to be available, stable and easy to use to allow coporates to lead a second life online….

source: Micro Persuasion

Second Life’s PR Punch Dims, But Potential Holds

Although I keep a balanced perspective, I believe that 3D virtual worlds are going to become a place where people will increasingly spend time and conduct business online. Therefore, making an investment or two in Second Life is a worthwhile experiment for certain kinds of brands. It’s a bet on a bold new future.

Virtual worlds like Second Life are not right for everyone, of course. You need to know what you want to get out of it.

A recent Forrester Research report noted that the platform isn’t quite scalable yet to accommodate huge audiences. It’s also mostly made up of male alpha users. Finally, Forrester also correctly observes that the PR value you get by launching a presence in the virtual world has diminished – unless it’s truly breakthrough.

The Nasdaq is a great example of a brand that would pack a lot of PR punch by entering Second Life. They remain interested in launching an exchange in the world, but for now are playing it coy. It’s smart for them to hold off for a bit.

So why am I still enthusiastic? The reason is that avatars tap into the human need to fantasize and socialize – most likely not as ourselves. Lots of gamers, for example, spend hours playing games like Tiger Woods 2007 so they can win bling for their virtual golf bags. Yahoo Avatars is another site that appears to be thriving, judging by the custom icons I have seen popping up over on Yahoo Answers.

Second Life is like Geocities was in 1998 – a big idea, but a little ahead of its time. I suspect that within a year or two robust 3D virtual worlds will eventually get far easier to use and run completely in a browser. Then they will become more mainstream.

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