Looking for a Career TIP – Look up the Digital Content Creation Industry – itsCreative

New report predicts huge growth for digital industries

A new report announces that the digital content creation market will rise to nearly $5billion in the next five years.

Jon Peddie Research‘s 2007 Digital Content Creation Report predicts that the 3D modeling and animation, 2D animation, digital video, graphics and imaging, and audio markets will reach a worth of $4.9 billion by 2012, reflecting a compound annual growth rate of 10%.

The report claims the fastest growing segments in the future will be interactive development and video, as the internet offers new distribution networks and new programming approaches to extend the power of individual web sites.

“We are seeing big shifts in the digital content creation market,“ says Kathleen Maher, author of the report. “There have been game-changing moves by Adobe with the acquisition of Macromedia and Serious Magic, Autodesk‘s acquisition of Alias and Colorfront and Google‘s acquisition of Sketchup and YouTube. The landscape is changing right in front of us all.”

Virtual Worlds – A Positive MTV & Pepsi Report from CNET News

MTV goes ‘4D’ with virtual-worlds push

At N.Y. marketing conference, the cable network touted its game plan for melding content from MTV shows with fully 3D virtual worlds.

By Daniel Terdiman
Staff Writer, CNET News.com
Published: March 29, 2007, 4:00 AM PDT

NEW YORK–It already has one of the most valuable brand names in television. Now MTV is hoping it can repeat that success as a marketing leader in virtual worlds.

That was the cable giant’s message during a three-part keynote address Wednesday morning at the Virtual Worlds 2007 conference here.

The company is calling its new cross-platform strategy “4D.” Essentially, the approach will attempt to combine content from MTV Networks’ television shows with fully 3D virtual worlds and then put it all through a feedback loop in which people can interact with TV personalities and create content that becomes part of the shared experience.

“We really believe that this is going to profoundly change the ways that brands like MTV interact with their audience,” said Matt Bostwick, senior vice president for franchise development at MTV Networks’ Music Group. “There’s no tight storyline you’re following. It’s an open experience.”