The Conference Starts Before Anyone Shows Up

David Meerman Scott’s view on Social Media for events highlighting Singapore’s 1st Tattoo Show as an examnple…

The 1st Singapore Tattoo Show, held Jan. 9–11, 2009, was endorsed and supported by the Singapore Tourism Board and included show ambassador Chris Garver of Miami Ink. The goal was to get 5,000 visitors to the show, where more than 120 artists from around the globe representing all the various modern tattoo styles ticked away with their machines and all sorts of fun and funky exhibitors showed their wares.

Promotions leading up to the Singapore Tattoo Show were anything but ordinary, and what I find particularly impressive as a show promotional tool was the Facebook Group called Tattoo Artistry that was started by organizers 3 months prior to the event. Facebook turned out to be a terrific way for people to connect well before the physical event, and the Tattoo Artistry Facebook Group quickly gained 3,000 members, securing a place as the center of this artwork for the region. The physical show started with a virtual group.

The passion of the members of the Tattoo Artistry Facebook Group for “their event” meant thousands of people promoting to their Facebook friends. The online community aggregated people eager to attend the live event. Instead of relying on buying expensive advertising, a community of passionate fans built anticipation and buzz.

With more than 15,000 people attending, the Singapore Tattoo Show brought three times the expected number of attendees Just as interesting, The Tattoo Artistry Facebook group is now Asia’s largest social network for the tattoo industry, tattoo enthusiasts, and fans. The group will continue to grow as an online destination to connect, and plans are already underway for the 2nd Singapore Tattoo Show in 2010 with the Facebook group as the center of the free promotions for the event.

http://www.econtentmag.com/Articles/Column/After-Thought/The-Conference-Starts-Before-Anyone-Shows-Up-53026.htm

Chris Garver on “Asia Uncut,” A New Singapore Talk Show

Chris Garver & Kirby Lian was a guest on “Asia Uncut” (http://www.asiauncut.com/), a new talk show with host jon niermann in Singapore, and here is the clip. You can follow it also on Facebook: http://www.facebook.com/event.php?eid=66184256212#/group.php?gid=65662618367&ref=ts

Thanks to ruthless toothless for the blog post: http://blog.ruthless-toothless.com/?p=334

Facebook | Chris Garver & Kirby Lian Guest on Asia Uncut

See Chris Garver of Miami Ink & Kirby Lian, Singapore Tattoo Show talk about the 1st Singapore Tattoo Show on Asia Uncut’s 3rd Episode on air Friday 27th March 2009 at 11.30pm

Be sure to catch the 3rd episode this Friday 11.30pm SE Asia, 10pm Phillipines and 11pm Middle East

Asia Uncut airs exclusively on STAR WORLD every Friday at 11.30pm with an encore on Sun, 10pm

About Asia Uncut

Strictly for people who like to keep it uncut!

Asia uncut; a chat show which mixes the best entertainment traditions of the west and the east. An ensemble of international and Asian celebrities will join zany host Jon Niermann and guests for an hour of high spirits and funfilled entertainment !!

Only on Star World

http://www.facebook.com/group.php?gid=65662618367#/group.php?gid=65662618367

via Facebook | Chris Garver & Kirby Lian Guest on Asia Uncut Star World.

Nuvilex’ Infinitink Tattoo Ink – here today gone tomorrow

CHERRY HILL, N.J., March 18 /PRNewswire-FirstCall/ — Nuvilex, Inc. (OTC Bulletin Board: NVLX), formerly eFoodSafety.com, Inc. (OTC Bulletin Board: EFSF), announced today that Infinitink(TM), , the world’s first permanent tattoo ink designed to be safe and easier to remove, was the subject of an alt.news 26.46 television segment shown on February 22, 2009 on PBS member station WSIU. The program covers the research and development of the ink as well as its use in creating permanent tattoos and its ability to be removed with far fewer laser treatments. Infinitink is the product of Nuvilex’ new wholly-owned subsidiary, Freedom2.

The television segment can be viewed on the Internet at: http://www.infinitink.com/consumer/.

via Nuvilex’ Infinitink Tattoo Ink Featured on PBS alt.news 26:46 TV Program.

PLANS UNDERWAY FOR TAT2 – 2010

Join either or all of the groups below to stay up to date with event plans.

Andrew Peters’s Profile | Create your badge

Join the Global Social Network for the Tattoo Industry, Tattoo Enthusiasts, Fans, Conventions & all that wonder about SKIN INK.

Tattoo Artistry – http://tattooartistry.ning.com/

Join the official facebook Group Here: Tattoo Artistry http://www.facebook.com/groups.php?ref=sb#/group.php?gid=32140274011 to keep up to date event happening for the next Tattoo Show in 2010. If you use LinkedIn join Tattoo Artistry here http://www.linkedin.com/groups?gid=1137357&trk=hb_side_g

tattoo artistry goes global – itsReal

The experience i have had with working with the 1st Singapore Tatto Show 2009 has been amazingly rewarding and i have met hundreds for people from all over the world and via facebook over 4000 have joined our group – amazing.

The paasion, enthusiasm and community spirit is unmatchable compared to other groups that i participate in so i have created another site to allow for more community buidling, jobs, groups and more… the url is http://tattooartistry.ning.com/

The ning platform is easy to use and if we get big enough I will be able to remove the google ads – jump in and Get Inked at:

http://tattooartistry.ning.com/

Crazy not to include Social Media – itsReal

Marketing Interactive news report on 1st Singapore Tattoo Show 2009 and Social Media

Singapore – 15,000 people showed up at the inaugural Singapore Tattoo Show, a figure three times more than expected, thanks to some clever marketing on social media platform phenom Facebook.

The three-day convention, held on 9 January at Singapore Expo, was organized by Kirby Lian who appointed Pacific West Communications to handle the marketing communications for the show.

“Being the first time, funds were limited,” Andrew Peters, regional director Asia Pacific, for Pacific West Communications, said.

Pacific West was engaged by organizers to market the Singapore Tattoo Show over three months ago, with initial PR efforts using the traditional press release proving to be less viral. Peters then decided to ramp up the social media aspect of the strategy – aggressively tapping on Facebook and his blog.

“With Facebook, I initially seeded it with 100 of my friends which I thought would be open to the idea of tattoos and then decided to look around the internet and set up Google Alerts for anything related to tattoos or anything related to Chris Garver [a celebrity tattoo artist who was invited to the convention],” Peters said.

In October, Peters created the Facebook Group called Tattoo Artistry as a promotional tool for the event and within two weeks it went from 100 people to 1000. It now has become an online regional tattoo community with nearly 4,000 members.

“I think if any event company not looking at least to engage social media as a way to generate activity for an event before it actually happens, are crazy,” he said.

read more courtesy of Marketing Interactive: http://www.marketing-interactive.com/news/10498

Must attend Tattoo event attracted 15,000

The inaugural Singapore Tattoo Show ended on Sunday, 11 January 2009 with just over a total of 14,000 one-day and three-day passes sold, bringing the total number of attendees to 15,000 who attended the 3-day convention held at Singapore Expo Hall 6B from 9-11 January 2009. The show saw people from all walks of life, as well as few thousand overseas visitors who flew down especially for the show.

The show saw an exhibitor line up more than 120 tattoo studios and 16 tattoo vendors from various countries, showcasing various tattooing techniques using machines and traditional tools and boasted an exciting programme featuring a body art-bikini fashion show, HPI drifting competition, Harley Davidson showcase, tattoo photography showcase, Art Fusion, live band performances and a daily tattoo contest (results may be found in Appendix A).

Well-known tattoo personalities Paul Booth of Last Rites Tattoo (USA), Chris Garver of Miami Ink (USA), and Bob Tyrrell of Night Gallery (USA) were at the Singapore Tattoo Show 09.

Kirby Lian, the brainchild and organizer of the show says, “I am very pleased with the outcome of the convention. Tickets sales were brisk from the start on Friday and we even had families and parents with toddlers attending the show. I’m glad that the show has achieved one of its objectives in educating the public on tattooing and the tattoo industry.”

“From the response we have achieved, we are considering doing a bigger and more comprehensive show in 2010,” added Debra Tan, co-oganiser of the Singapore Tattoo Show 09, “So look out for details in October 2009!”

Tickets were sold at S$18 for a one-day pass and S$50 for a three-day pass. To date the show’s facebook site: Tattoo Artistry (http://www.facebook.com/group.php?gid=32140274011) has more than 3,000 members.

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Photos Day 2 – Singapore Tattoo Show – itsReal

Hey Day 2 was awesome… check out more blogger posts and photos on the facebook group tattoo artistry

http://www.facebook.com/group.php?gid=32140274011 – Asia’s Largest Social Network for the Tattoo Industry, Tattoo Enthusiasts, Fans & all that wonder about SKIN INK.

Last day guide for the Singapore Tattoo Show – http://aplink.wordpress.com/2009/01/04/1st-singapore-tattoo-show-2009-3-day-program-guide/

Chris Garver Show Ambassador at Singapore Tattoo Show

Chris Garver of Miami Ink Reality TV Show proving to be popular and spends alot of time time signing autographs & photo ops… he is also doing an awesome job as Show Ambassador

See him in person at the 1st Singapore Tattoo Show – show guide 3 day show guide: http://aplink.wordpress.com/2009/01/04/1st-singapore-tattoo-show-2009-3-day-program-guide/

4000 crowd Tattoo Show Day 1 – How many will turnup day 2

To the organizers glee and surprise 4000 people showed up to welcome the 1st Singapore Tattoo Show to Singapore on Day One of the Inaugural event…as well as visitors to the show – media and Social bloggers arrived throughout the day to cover this unique and colourful event at singapore expo hall 6B… Cheeck out some images below of happenings at the show – see u today if you are heading to the show –

See you at the 1st Singapore Tattoo Show 2009 – TODAY

Check out the show guide here: 3 day show guide: http://aplink.wordpress.com/2009/01/04/1st-singapore-tattoo-show-2009-3-day-program-guide/