Environment Canada issued an extreme cold warning Friday for parts of Alberta.
Author Archives: Ian
Extreme Cold Warning Issued in Alberta
FASTBOOKING Appointed by Santika Indonesia Hotels & Resorts to Strengthen Direct Sales Strategy
FASTBOOKING announced today that it has entered a multi-year partnership with SANTIKA INDONESIA Hotels & Resorts. FASTBOOKING is a leader in the e-commerce and digital marketing solutions for the hospitality industry. SANTIKA INDONESIA Hotels & Resorts, established in 1981 and managed by PT Grahawita Santika, owns and operates hotels across Indonesia and Singapore including the Santika, Santika Premiere, Amaris and The Royal Collection.
“SANTIKA INDONESIA Hotels & Resorts has very ambitious plans to grow our direct channel sales,” says Agustino Fernando, General Manager of e-commerce & Revenue Management, SANTIKA INDONESIA Hotels & Resorts. “Today, we manage more than 80 hotels in 38 cities across Indonesia, which makes us one of the biggest local chains in the hospitality Industry. While we see an increase of business through various online channels, less than one-third of these contributionsare derived from our direct channel.”
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The APEC Summit is Getting Interesting
Understanding Computer Technology
What Happens to your Social Media Accounts After You Passed On?
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Social Media Stats for 2013
Now that we have cleared New Year and Chinese New Year, I think most businesses in Asia are getting back on their feet and starting to roll back into life. Google has announced today that they are launching Chromebook Pixel, which means more Cloud Computing and in turn fires up the Social Media scene to a new level.
There are still companies out there who think that Social Media is all about fun and games on Facebook and Twitter. All I can say is that they are missing out an avenue to communicate and understand their consumers.
My business partner who is a PR expert and myself have been asked many times how useful is social media in an organizations. While have we tried explaining how things work over coffee and drawing at the back of napkins, we thought it will be a whole lot better if we just hold…
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It is a brand new business day in brand spanking new year. How many entrepreneurs and marketing guys out there have already started planning on what to do for the new year? Well, for those who haven’t, here are some tips that could be useful. It is by no means comprehensive but hey, it’s better than not having any plans.
Strategic marketing planning is the process of matching the present and future resources of a business with anticipated future opportunities in the marketplace. It is a formalized approach used to identify, evaluate, and choose alternative courses of action to accomplish desired objectives. To be meaningful, strategic marketing planning must become a way of life, an attitude, and an ongoing process of strategic thinking on the part of management.
The strategy statement in the marketing plan defines the approaches to be taken in the marketplace to accomplish the desired marketing goals…
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