Author Archives: Ian

Understanding Computer Technology

Ian's Business & Tech Blog

This pretty much sums it up. 🙂

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Ways To Be Productive On Your Daily Commute

  

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What Happens to your Social Media Accounts After You Passed On?

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Social Media Stats for 2013

Ian's Business & Tech Blog

Social Media Stats for 2013

Social Media Stats for 2013

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Ian's Business & Tech Blog

Now that we have cleared New Year and Chinese New Year, I think most businesses in Asia are getting back on their feet and starting to roll back into life. Google has announced today that they are launching Chromebook Pixel, which means more Cloud Computing and in turn fires up the Social Media scene to a new level.

There are still companies out there who think that Social Media is all about fun and games on Facebook and Twitter. All I can say is that they are missing out an avenue to communicate and understand their consumers.

My business partner who is a PR expert and myself have been asked many times how useful is social media in an organizations. While have we tried explaining how things work over coffee and drawing at the back of napkins, we thought it will be a whole lot better if we just hold…

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Ian's Business & Tech Blog

It is a brand new business day in brand spanking new year. How many entrepreneurs and marketing guys out there have already started planning on what to do for the new year? Well, for those who haven’t, here are some tips that could be useful. It is by no means comprehensive but hey, it’s better than not having any plans. 

Strategic marketing planning is the process of matching the present and future resources of a business with anticipated future opportunities in the marketplace. It is a formalized approach used to identify, evaluate, and choose alternative courses of action to accomplish desired objectives. To be meaningful, strategic marketing planning must become a way of life, an attitude, and an ongoing process of strategic thinking on the part of management.

The strategy statement in the marketing plan defines the approaches to be taken in the marketplace to accomplish the desired marketing goals…

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