FASTBOOKING Appointed by Santika Indonesia Hotels & Resorts to Strengthen Direct Sales Strategy

Ian's Business & Tech Blog

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FASTBOOKING announced today that it has entered a multi-year partnership with SANTIKA INDONESIA Hotels & Resorts. FASTBOOKING is a leader in the e-commerce and digital marketing solutions for the hospitality industry. SANTIKA INDONESIA Hotels & Resorts, established in 1981 and managed by PT Grahawita Santika, owns and operates hotels across Indonesia and Singapore including the Santika, Santika Premiere, Amaris and The Royal Collection.

SANTIKA INDONESIA Hotels & Resorts has very ambitious plans to grow our direct channel sales,” says Agustino Fernando, General Manager of e-commerce & Revenue Management, SANTIKA INDONESIA Hotels & Resorts. “Today, we manage more than 80 hotels in 38 cities across Indonesiawhich makes us one of the biggest local chains in the hospitality Industry. While we see an increase of business through various online channels, less than one-third of these contributionsare derived from our direct channel.

We believe…

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