Magazines to sell subscriptions via Facebook

GLOBAL – Synapse, a division of Time Inc, is collaborating with e-commerce developer Alvenda to allow Facebook users to buy print magazine subscriptions via Facebook news feeds.

The system, which Alvenda expects to make live in July or August, will also allow Facebook users to expand those blurbs of magazine content that are now common in the news feed into full articles, complete with advertising without leaving the news feed.

Facebook users that share a magazine article link with their friends will have the option of expanding the item into a full article with ads and an option to subscribe.